The Product Biz Podcast by Monica Little Coaching

Paying yourself is one of those taboo topics that most people DON’T talk about which is why most people are confused, discouraged, demotivated with their business.
 
The truth is, there’s a big difference once you decide that a potential hobby of yours is now a business. And once you make that decision, contrary to popular belief, it DOESN’T mean that you will automatically make instant money that you get to instantly use ...

Growing a small business comes down to getting your products in front of more people. That’s truly the name of the game. And one piece to that puzzle that will help you get in front of massive amounts of people for the long run is through PR and news media by being featured in gift guides, product roundups, and more.

Think of it this way – when you are featured in an article, you get exposed to the audience that reads that...

This week’s podcast episode is a very special interview with Erin Davis, owner of No Poo Products. Erin was a former teacher, turned stay-at-home mom of 2 who started a business on the side during her kids’ naptime, turned all-in small business owner who is now having $1,700 sales DAYS with her small business... which is almost as much that she would make in one MONTH when previously working as a teacher.

During this episo...

What type of experience is your website (especially your homepage) giving to both customers AND retailers when they land on it?

Does this experience embody your brand, or does it give off a mismatched vibe?

Are the people landing on your website also getting the right information sequenced in the right way so they understand the story piece by piece that gets them one step closer to purchase?

Website mark...

We're kicking off a brand new mini series on the podcast where I deep dive into a specific small business and provide tactical, easy, simple next steps that YOU can learn from based on real life examples.

And today we’re diving into how to top marketing tactics that you can easily implement to get in front of more customers.

During this episode, we’re doing a live marketing audit for Product Biz Academy membe...

One of the biggest struggles that I hear from small business owners is that they can sell their products pretty easily at markets when they are physically there to talk about their products and let the customers touch, smell, feel, see, and try the products in person... 

And at the same time, they struggle to get ANY online sales simply because the customers aren't able to experience that same things that they do in p...

The need to prove something to someone, the belief that we can only relax and be happy with our day if it was “productive”, the thoughts that "nothing is working for me", the fear of reaching out to that influencer or showing your face on your Instagram stories… What do these all have in common?

These are common limiting beliefs of business owners.

When I prove myself to THIS person, then I will be happy...

Most small business owners say they want more sales, more opportunities, more orders, more money…

But in reality, they don’t have any additional SPACE for more orders.

And I don’t mean physical space.

I mean energetic space.

If you are stressed out, burned out, spending all of your time on busy work, wondering why your sales aren’t increasing…

I hate to break it to you, but the reason yo...

Here’s one of the biggest mistakes that small business owners make.

When thinking about the reason WHY they want to grow their business…

Why they are spending hours on Instagram each week, spending thousands of dollars on suppliers, spending all week long making product, spending EVERY weekend at markets, spending time away from family/kids/loved ones to try and make it work…

When asking “what is it all f...

Running a successful business is less about what you do and more about who you are, what you prioritize, and how you hold your energy. Think of it this way: you can have the best product and the best strategy in the world, but if you are burned out then you won't get too far because you'll be too exhausted and overwhelmed to bring that strategy to life or bring that amazing product in front of more people. Becoming a high...

Here’s a hard truth - your brain will always try to keep you safe and comfortable instead of moving towards growth and possibility (that’s why it’s called SELF-sabotage, because it comes from your own SELF).

That’s because your brain’s ONLY job is SURVIVAL - to keep you safe.

Back in the early days, SAFE meant to be safe from predators, finding shelter to survive the night, thinking proactively about food sources...

If you saw a construction company trying to build a skyscraper on top of quicksand, you'd wonder what the hell they were doing, wouldn't you?

Because you KNOW that in order for a skyscraper to be sturdy, for all of the floors to be built on top of each other, that it needs to have a solid foundation. The solid foundation is the ONLY thing that allow the structure to be stable.

Common sense, right?

The biggest mistake small business owners make is selling their products without ever looking at their numbers to know if they are actually making a profit, including ALL of the expenses in their business, in order to keep their business afloat. Most small business owners take a guess at what their product pricing should be and before you know it, they are struggling to pay the bills, struggling to buy more raw materials, strugglin...

Shopify can be an intimidating beast - there are so many components you can add, options to fill in, apps you can use. Which is why today we are bringing in special guest Erin to share with you her top tips for Shopify and top mistakes to avoid. From getting more reviews, adding in easy upsells that customers can add to their cart with the click of one button, updating your images to be SEO compliant, and using Shopify's email...

We're diving even deeper into SEO today with top tips, tricks, and hacks for your website with Crystal Waddell. This episode is full of GEMS of knowledge on how to take your SEO game up a notch; from making your product title between 50-60 characters with a special (genius) tip on what words to use to fill up all those characters, why you SHOULD be on Etsy (and all the platforms) to amp up your SEO game, and how to use a Googl...

When you learn about the Instagram algorithm, it can help you get more views... but views don't always translate to sales. So what actually DOES lead to more sales from all the time we spend on social media? Today's guest Attaliah shares with us how to use storytelling, how to show up authentically, and how to connect with your audience so you can sell more of your products through Instagram. She'll talk you through ...

SEO is one of those tech-related parts of running a small business that a lot of creative small business owners keep a distance from. But once you start to learn what it is, how to implement it, and how important it is to your business, I guarantee you'll have a change of heart for this incredible tool that can help you get in front of more people and make the most of the content you create for the long run. Today's guest...

Most of us know that the saying "if you build it, they will come" isn't true - and most of us, as small business owners, have flat out experienced that when we come out with an incredible product that we are so excited to share about... and then we hear crickets. The TRUE saying is "if you build it AND market it effectively they will come" and today's special guest Ruthie Sterrett is sharing with you h...

Inventory (the raw materials we have and the finished final products that we sell) is most likely the biggest expense for almost every single physical product based business out there. And one of the most important factors on if we actually make money or not in our business is solely dependent on how much we charge for our inventory! With so much importance being on our inventory, it's a topic that isn't talked about enou...