Looks Like Work

Looks Like Work

Welcome to Looks Like Work. After learning, succeeding, failing (a lot) and learning even more, I decided to do what I do best and ask lots of questions. In this podcast I’ll be exploring work, career, entrepreneurship and everything that makes for a fulfilling and joyful life through conversations, opinions and curated content. Looks Like Work is a podcast by Chedva Ludmir, a serial entrepreneur obsessed with the future of work, reading, politics and curiosity.

Episodes

August 19, 2026 14 mins

Today I'm chatting with Tasmin Lofthouse, Copywriting & Content Strategist at Fika Digital - and brilliant podcaster (check out my episode on her pod below).

We chat about:

  • Operating at the cusp of burnout
  • How our childhood relationship with money informs who we are as business owners and founders
  • Stability and control - or the illusion thereof
  • High achieving vs overachieving and burnout
  • "What if you did less?"

Fol...

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Today I'm chatting with Julia Starr, Founder / Coach at Julia Starr Coaching. Julia and I initially connected through Dreamers // Doers, and it was interesting how much synchronicity we and our approaches have, given how different our professional backgrounds (and our clients'!) are.

We chat about:

  • The founder's Shiny Object Syndrome
  • Should our businesses reflect us or the market's needs?
  • The relationship between how identit...
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Today I'm chatting with Sara Joelle, aka Website Girl, aka BTL Copy, aka the only podcaster I don't listen to on 1.5x speed ;). More formally, she is the Founder of Between The Lines Copywriting, a Website Copywriter & Marketing Mentor.

We chat about:

  • Choosing your bank account over your sanity
  • The dopamine hit of Stripe and the burnout of it all
  • ADHD and time blindness
  • Remembering you live a full life outside of your bus...
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Today I'm joined by my fellow Aquarian, Meta Ads Manager and Funnel Strategist, who supports creative entrepreneurs in growing their email lists, growing sales, and more. Alice is the brains behind the FLOW program and someone I love learning from and following online. Excuse the remnants of my cough here!

We discuss:

  • Are we taking our own expert advice?
  • Taking unsubscribers personally
  • The psychological olympics of a people-p...
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Today I'm chatting with Morgaine Trine, Owner of Honestly Bookkeeping, a boutique bookkeeping firm helping small businesses stabilize, strengthen, and sustain their finances. She believes in an ecosystemic approach, and the idea that movement is inherent to the universe - including your business and finances. This chat was so juicy!

We chat about:

  • The ecosystem of bookkeeping, operations, and mindset
  • The misconceptions around...
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Today I'm chatting with Xanthe Appleyard, Social Media Strategist, Writer, Podcaster and Founder of Oh Sierra. Her focus is on supporting folks to run businesses that feel like places where they actually want to be, mostly through online leadership and marketing.

We chat about:

  • The idea of business as fun and pleasurable vs hard work
  • The duality of light and darkness, and how we sustain being an entrepreneur
  • Finding your own ...
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Hope you have a good beverage with you because today's chat is extra juicy. Genevieve "Jenny" Dreizen is the COO of Fresh Starts Registry and a human who's incredibly good at being a friend. | https://freshstartsregistry.com/

We discuss:

  • The trade-offs of being an entrepreneur: "if you don't enjoy the benefits, you're just giving up things"
  • It's ok to redefine your boundaries
  • Why the 8-hours workday is an invented construct
  • W...
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Today I'm chatting with Somatic Coach Mike Simon. Mike works with creative leaders who want to lead and build from the inside out.

We chat about:

  • The algorithmic commandments - and do we have to obey them?
  • Identifying what we're still carrying from our previous relationships (e.g., career, businesses) into our relationship with the current business
  • The money story - for founders selling intangible services and programs
  • Figur...
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Today I'm chatting with Eleanor (Ellie) Kime, a messaging specialist who helps small business owners put more of their personality into their business. Ellie is the rare type of person who will hype you online even if she doesn't know you (which I LOVE) and the rarer yet type of people who write sales emails that make you want to become their best friend.

We chat about:

  • The cobbler's kid thing... and how we deal with it as fo...
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Today me and my nasally post-flu voice sat down with someone I ADORE working with, Kelsey McCormick of Coming Up Roses. Kels is the undeniable Launch Queen and someone whose work I admire (I'm a repeat client!).

We discuss:

  • Being a squiggly entrepreneur
  • What it takes to trust yourself, your gut, and your business - and to commit to one flagship offer
  • Mindset, limiting beliefs, and why they are not just for coaches
  • How to scra...
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Today I'm chatting with Emilie Nutley, a money coach + consultant for online business owners, and in her words "if it touches money, I like to talk about it".

We chat about:

  • Why we keep investing in programs that teach stuff we ALREADY know
  • That secret unlock we're wishing for vs "what you know is enough, just keep doing the thing"
  • Why wanting stuff is ok
  • Ask yourself: Do you feel safe with what you have today?
  • Focus on the mi...
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Today I'm chatting with Lauren DeGolia, Success Coach & Chief Expansion Officer + the host of one of my favorite podcasts, Corporate F*ckery, which is in the top 10% of Careers podcasts.

We chat about:

  • Treating your business as a person - and why you totally should
  • Letting your future self take the wheel when it comes to decisions (that does not mean procrastinating! I see you)
  • And so much more

Follow Lauren on Ins...

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Today I'm chatting with Michelle Ong, Founder / Social Media Content Strategist at Hello Lemon Media. I love Mishelle's approach to both social media and business, so it was a treat chatting with her!

This is another one I recorded while I had the flu (and still naively thought it was just a cold) so sorry for the nasally voice :)

We chat about:

  • Infusing personality into the way you market yourself on social media
  • Marketing ...
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“If your business dragged you to couples therapy, what would it say?”

Grab something to drink and take a seat — because you’re gonna want to sit down for this.

Your daily voice note from me and my favorite online founders, sharing what they’ve learned from being in the trenches with their biz.

A gentle reminder you’re not the only one navigating the ups ...

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October 14, 2025 44 mins
Guest Bio

Linda Du is the founder of Moola Money, a FinTech startup providing financial guidance for millennials. A British-Chinese first-generation immigrant with an engineering degree from Cambridge and MBA from Yale, Linda spent 4.5 years at McKinsey advising global banks before leaving to build her own ventures. Her international journey spans London, Dubai, Berlin, and Silicon Valley, bringing a unique global perspective to de...

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September 30, 2025 44 mins
Guest Bio

Yewande Faloyin is the founder of Otito Leadership and a certified executive coach specializing in energy leadership and performance optimization. With a unique background spanning software development at IBM and Morgan Stanley, management consulting at McKinsey, and hedge fund advisory, Yewande brings a holistic approach to leadership development. After experiencing severe burnout, she discovered coaching and became cert...

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 In this transformative conversation, Palveshey Tariq—founder of Alternative Coaching Methods—shares her journey from quantum physics and AI research to guiding others through plant medicine ceremonies. After collecting all the accolades in STEM but feeling empty inside, a suic*de attempt led to a two-year journey of meditating 4-8 hours daily and completely rewiring her relationship with herself. What started as r...

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In this deeply moving conversation, Yonat Friling - Frühling—Senior Field Producer at Fox News with 20 years in the field—shares her journey from a tiny desert community in Israel to the Oval Office and war zones around the world. Starting with a child's determination to witness history firsthand after watching the Berlin Wall fall on TV, Yonat built a career that puts her at the center of breaking news. The conversatio...

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In this energizing conversation, Jasz Joseph—founder of Jasz Rae Digital and HubSpot CRM consultant—shares how burnout from tracking billable hours in 0.25 increments led her to build a business centered on time freedom and travel. After calling her CEO to quit and having him become her second client, Jasz has spent four and a half years creating systems that allow her LinkedIn posts, newsletters, and sales campaigns to...

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 In this open and vulnerable conversation, Ellen Hockley—three-time founder and consultant—shares her winding path from shredding paper at her family's real estate business to building (and closing) multiple ventures of her own. After launching one of the first eco-friendly event planning companies in NYC, Ellen navigated the collapse of the events industry during COVID while simultaneously starting a sustainable m...

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