Digital Banter

Demos can be the lifeblood to generating pipeline and revenue, regardless of your GTM strategy. Prospects want to see the thing they’re about to buy in action, ensuring it’s the right fit for their needs. But not all demos are created equal.

On this week’s episode of Digital Banter, we’re going to dive deep into the world of interactive demos with special guest Natalie Marcotullio, uncovering what makes interactive demos m...

We're finally starting to see an increase in humorous content in the B2B sphere. There's been a noticeable surge in entertaining content lately, which is like a breath of fresh air for all of us.

However, while this trend is enjoyable, what's its actual impact? Does it drive revenue? Does it enhance brand recall? Does it improve product understanding and desirability? Or could this creative content boom pote...

In this week's episode of Digital Banter, we're thrilled to have Ross Simmonds as our special guest. We're diving deep into the world of content creation and distribution, exploring a critical issue that often gets overlooked: the disconnect between content creation and effective distribution.

Many brands invest significant resources in crafting top-notch content, meticulously researching their audience, dev...

The main source of conflict between sales and marketing often stems from the perception among salespeople that the sole responsibility of marketing is to support sales efforts. Whether you agree or disagree, what if this perspective is accurate? 

As marketers, it's essential for us to drop our egos every once and awhile, and look at ourselves in the mirror. Whether it's crafting engaging campaigns, refining brand...

So many times marketers craft the most amazing and creative campaigns, yet fall short in delivering the performance they seek because of one overlooked item: the landing pages. 

That's why on this week's episode of Digital Banter, we're delving into the intricacies of paid media landing pages. 

Joining us is special guest Tas Bober, who will walk through essential landing page frameworks and insight...

Known for his Hot Takes (or perhaps we should say, Point of View), Anthony Pierri stands out as arguably the best hook writer on all of LinkedIn. 

In this week's episode of Digital Banter LIVE, we're thrilled to welcome Anthony to the show as we delve into his thoughts on a subject where he confidently asserts a very strong stance: product positioning for early-stage startups. 

Get ready to glean insight...

Over the last 2 years private communities have blown up. With in-person events being dead for a short period, people turned to social media. And then, when social media couldn’t deliver, they turned to private communities.

Now the question becomes, how do we take advantage of those communities?

This week, we're thrilled to have Justin Levy on the show. Justin's extensive experience spans across what feel...

When people think of ABM, they often believe they need $200K in technology and an additional $200K in media spending. The good news is that this perception is completely inaccurate. In fact, you shouldn't invest a dime in either of these without a concrete strategy and a proof of concept.

Join us this week as we invite Mason Cosby to the show. He will delve deep into how to initiate ABM and execute it effectively, eve...

n B2B land, influencer marketing is still a bit of a head-scratcher for most folks. Just like always, we're kinda slow to jump on the cool stuff we see happening in the D2C world. 

We come up with excuses like our sales cycles are longer, it's hard to measure, it doesn't vibe with our brand, or some other random resistance to change. But guess what? 

There are some B2B brands out there totally killi...

Trust is really hard to build when nobody knows who you are.  Why would some senior executive trust some random person or brand they don’t know? 

They wouldn’t. And that’s why the Nearbound Playbook matters.

Join us as we delve into the integration of nearbound into your marketing efforts, injecting partner insights into every facet of the customer journey. Discover how nearbound propels revenue growth swiftly and...

Building a successful paid media program starts with the right mindset. The most successful advertisers adopt the mindset of investors and carry out their strategies with the precision of scientists.

This week, we're excited to have Silvio Perez, Founder of AdConversion, join us. AdConversion isn't just a B2B training course — it's on a mission to tackle the challenge of training in paid media strategy.
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Marketing & Sales Alignment: Despite all the talk, only a handful of companies have it figured out. 

Sometimes, marketing listens to sales calls; occasionally, both teams are tied to the same revenue target. Nevertheless, the leads passed from marketing to sales often fall short in quality, and closing MQLs seems like an insurmountable challenge for the sales team. The lack of cohesion between marketing and sales keeps...

Join us this week on Digital Banter Live as we dive deep into the world of B2B event marketing with a fresh perspective. Tim Davidson will be our special guest, and he's here to shatter conventional event strategies and inspire you to take a bold new approach.

Let's face it, most B2B marketers struggle when it comes to events. They invest huge sums in booths, chase after badge scans, and often find themselves question...

Digital Banter LIVE | Redefining Content Marketing with Dan Sanchez

Get ready for an unfiltered conversation like no other. Join us for Digital Banter LIVE, where we don't just talk about the challenges of B2B marketing, we face them head-on. With over 50 podcast episodes under our belt, we're taking the conversation to a whole new level by going live.

In this episode of Digital Banter, we're delvin...

In this week's episode of Digital Banter' we engage in an eye-opening conversation with the award-winning creative director, Kevin Rapp. Together, we explore the world of B2B creative and how it often falls into the trap of being dull and overly logical, focusing more on selling to companies than connecting with people. We'll challenge the notion of treating B2B audiences as robotic LinkedIn users and delve deep into...

In a rapidly evolving B2B landscape where skepticism toward traditional marketing tactics is at an all-time high, a powerful shift is taking place. In this week's episode, we dive into how marketers are winning by adopting a people-first approach.

The buyer's journey is changing. Trust in corporate brands is waning, but people still trust people. Nick and Mark, seasoned experts in people-first strategies, unravel the secre...

In this podcast episode, we delve into the world of digital advertising experimentation and share the quick wins and valuable insights we gained over the last quarter. Join us as we discuss the successful strategies we implemented, including the use of emojis, testing new ad types, measurement techniques, and targeting tools. Discover how our experimentation fueled growth and transformed our campaigns across multiple brands. Tune i...