Cattleman U Podcast

Cattleman U Podcast

Successful cattlemen have a secret...they are always implementing new ideas. Let’s get a good look at the inner workings of the cattle industry and learn from experts in topics relating to advocacy, digital marketing, genetics, fetal programming, and so much more!

Episodes

October 30, 2025 34 mins

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“Sometimes the best ideas on the ranch start as the scariest one. Whether it’s feeding candy, or a new way of doing business.” - Karoline Rose Bohannan

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“You need to have a serious conversation with yourself — is the way I’m doing my farm to table business profitable.” - Karoline Rose Bohannan

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“Your revenue streams are limited by your creativity, and there’s virtually an unlimited number of ways that you can create a revenue stream.” – Mike Ellig

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September 27, 2025 36 mins

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“You can always learn something, and everyone has the same 24 hours in a day—it’s how you use it.” - Karoline Rose Bohannan

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September 26, 2025 24 mins

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“We have to figure out the best way to make decisions today that are going to impact and be positive for the future.” - Karoline Rose Bohannan

Enjoying the show? You’ll really love what we share afterwards

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“I remember when I used to be able to buy cattle for 70 cents, and I’ve only been doing this for 10 years. There is so much optimism, there is so much room to make a profit in this business.” - Karoline Rose Bohannan

Enjoying the show? You’ll really love what we share afterwards

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Graze it Right or Pay the Price with Tim Schnakenberg on: Apple Podcasts | Spotify | Stitcher | Google Podcasts

 

Want to know how to get ahead in this industry?

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“The main enterprise is raising beef - every day that you have a cow grazing, versus harvesting feed for her, you’re saving mo...

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The Cattle Market Tug-of-War: Prices, Policy, and Planning on: Apple Podcasts | Spotify | Stitcher | Google Podcasts

 

Want to know what’s happening right now in the cattle market?

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“In 2015, when the market fell—it took 6 months, and it was in half. That’s why you need a game plan now: f...

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Seedstock Success: Tools, Trends, and Real Talk from the Field on: Apple Podcasts | Spotify | Stitcher | Google Podcasts

 

Are you ready to get real about the ranching industry?

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“Social media is a requirement for seedstock producers. The name of the game is content creation. The only way...

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Beef, Brutal Truths, and Saving Rural America with Bryan Mussard on: Apple Podcasts | Spotify | Stitcher | Google Podcasts

 

Are you ready to get real about the ranching industry?

Join our - - -> Weekly Email. Get industry insights, early access to event discounts, and ranch ready tools delivered straight to your inbox.

 

“We have so much work to do. Consumers still don’t understand our product.” — Karoline

This episode doesn’t ...

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Forage Management: Techniques for the Cow-Calf Operation with Ali Fix on: Apple Podcasts | Spotify | Stitcher | Google Podcasts

 

Want more on rotational grazing, pasture management, and forage production?

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“Feeding cattle is one of the largest components of an operation. For our cow-calf...

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Ranch Curious - The Beef Behind Disease Traceability and EIDs on: Apple Podcasts | Spotify | Stitcher | Google Podcasts

 

HEADING: Want more on EIDs, Traceability, and Country of Origin Labeling?

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“As producers, are EID tags inherently bad, or are we worried that the wrong use of EIDs cou...

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Q & A - What We Saw in the Midwest with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts

 

Buckle up for some industry topic whiplash!

If you would like to hear more about what Karoline observes during her travels, join our - - -> Weekly Email. You’ll receive industry insight from our experienced connections, be first in line for discounts on all our events, and more!

 

“We drove about 3500 miles...

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March Cattle Market Recap with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts

 

 

Right now, we all wish we had a crystal ball

If you would like to be better prepared for the unknowns in our industry, join our - - -> Weekly Email. You’ll receive exclusives like tips on how to maximize efficiency, and be first in line for discounts on all our events!

 

“Prices for cull bulls and cull cows are still ...

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Choosing Your Educational Path in Agriculture with Jordyn Woodburn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts

 

Are you hungry for more learning opportunities in the agriculture industry?

So are we! We are adding ways that avid learners can get involved through our - - -> Weekly Email. After joining, you’ll receive industry highlights, and be first in line for discounts on all our events!

 

“I sat down and started...

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Ranch Curious - Bull Development with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts

 

Bulls-eye!

If you would like to hear more about proper herd bull selection, join our - - -> Weekly Email. You’ll receive exclusives on how to maximize efficiency, and be first in line for discounts on all our events!

 

“Look at your herd, figure out the holes - is it milk production, udder size, foot quality, pel...

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February Market Report with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts

 

The consumer is king

If you would like to hear more about consumer spending and methods that will put you ahead of the trends, join our - - -> Weekly Email. You’ll receive exclusives on how to maximize efficiency, and be first in line for discounts on all our events!

 

“We keep hearing that we are going to price out the co...

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Beefmasters - America’s Best Kept Secret with Lauren and Alyssa Lyssy on: Apple Podcasts | Spotify | Stitcher | Google Podcasts

 

Let’s talk production!

Marketing tips, sale format, photo editing, let’s face it, there’s a lot to learn. If you want to be the first to receive all this and more, join our - - -> Weekly Email. We want to help your operation be the best that it can be!

 

“There are a  lot of benefits to the Beefmaster...

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Q & A - Business Goals and Roles with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts

 

Hustle, hustle, hustle!

If you also share this mantra, join our - - -> Weekly Email. You’ll receive exclusives on how to maximize efficiency, be ahead of the trends, and be first in line for discounts on events like She’s a Hand Ranch Camp! 

 

“A lot of us are one or two connections away from the right opport...

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Q & A - Seedstock and Beyond with Jordyn and Karoline on: Apple Podcasts | Spotify | Stitcher | Google Podcasts

 

What topic didn’t we touch on today? 

If you want more everything when it comes to the cattle industry, join our - - -> Weekly Email. You’ll receive exclusives like discounts on events like She’s a Hand Ranch Camp, and much more! 

 

“There’s a difference between social media posting, and social media marketing. W...

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