Simple SEO and Marketing, Business Growth, Organic Marketing, Copywriting, Online Business, Blogging, Content Creation

Ever wonder why your content takes forever to finish—or why it doesn’t really land? Nine times out of ten, it’s because you skipped this step. 

Today I’m sharing my own story (including a 7th grade lesson and a Disney movie fail) about learning this the hard way.

I’ll walk you through the exact, simple steps to make this part of content creation second nature.

And if you’re ready to finally get messaging that converts, join me live...

Instagram, TikTok, Blog, Podcast, or YouTube. It doesn't matter. Your introduction makes or breaks your content—plain and simple.

Today, I’m walking you through how to craft an intro that hooks people, builds trust, and points them toward your offer. I’ll share the format I use across blogs, podcasts, and even social media captions to keep people engaged. Plus, I’ll give you my favorite SEO hack to make sure your content gets found...

I think I’m still reeling. Still a little bit in shock. Still a little scared. Still holding my babies a little extra close. 

On Sept 10 we saw what we used to (mistakenly) believe was impossible in our country- a man was murdered for speaking about his Christian faith.

Isn’t this America? Land of the free BECAUSE of the brave? A nation founded on the freedom of religion? A nation whose founders understood that to be forced int...

Ever wonder why some content really works AND brings in sales, while other content falls flat?

In this episode, I’m walking you through the 7 must-have elements that make your content actually convert. These simple principles work no matter where you’re showing up—Instagram, YouTube, blogging, or email. Howeverrrrr... If you skip them, you’ll keep spinning your wheels, wasting your time and your money.

But learn how to use these el...

Here’s what no one wants to tell you about backlinks: they still matter… and they take real work. In this episode,

I’m breaking down how backlinks build your site’s street cred with Google—and why spammy shortcuts won’t cut it anymore.

You’ll learn what makes a backlink “high quality,” why domain authority matters, and how to build legit links without sounding like a slimeball.

We’ll talk shady agency offers, AI spam, and the real...

I didn’t figure out SEO the easy way—I fell on my face about 800,000 times first. But if I had to start over today? I know exactly what I’d do (and what I’d skip).

In this episode, I’m walking you through the 5 things I’d focus on first to get found faster, generate leads sooner, and build real momentum without the overwhelm.

This is the same roadmap I use with students inside my coaching program—and it works. So whether you’re b...

Just because a tool is popular doesn’t mean it’s effective. Boom. I know. BOLD talk, BOLD talk. 

But after years in this business, I've seen and tried a LOT of SEO tools and TBH- MOST of them are not all they are cracked up to be. 

In this episode, I’m walking you through 3 SEO tools that are 100% worth it, and 5 that I’ve tested and tossed. We’re talking RankIQ, Ubersuggest, Keyword Research Kickstart—and why I say no to Moz, SEM...

Think it takes 6 to 8 hours to write a great blog post? Think again, Jack!

In this episode, I’m walking you through my full 90-minute content creation routine (Yes, really, 90 min—without skipping quality or sacrificing SEO! I’ll show you exactly how I go from blog idea to optimized, published post in under two hours, even while homeschooling, making care of  three kids, and running a business.

If you want a simple, repeatable proc...

Have you been blogging for a while, but struggling to see the results that you want and that your business NEEDS for consistent lead generation? While blogging IS one of if not THE best form of long form content for evergreen leads, there ARE some mistakes that you can make if you're not aware. 

Listen in to this episode and learn the 5 mistakes that are destroying your SEO (and your chance at long term lead generation)

Cut ALL t...

I have a beef to pick with the idea that you HAVE to go, go, go until you're completely burt out or break. I don't believe that's how God created us to work! In fact, He shows us CLEARLY in the Garden that's not His way. 

But what about if you're already there? You're already burned out and wanna quit? How do you recover? How do you prevent burnout from happening again?

Listen in to part 2 of 2 of this overcoming burnout mini ser...

Let's get real. Burnout and just wanting to throw in the towel and quit your business is NOT something that's talked about enough- especially from a Christian perspective. Sure, there are the productivity "gurus" out there who will say "just outsource more". But what if you can't? What if "get a full night's rest" is quite literally not possible for the foreseeable future?

Listen in to part 1 of How to Deal with Burnout as a Chri...

Tired of feeling like your website is “too small” to rank? Here’s the truth: you can outrank your domain authority, and I’ve got the proven 4-part system to show you how.

In this episode, I’m breaking down what domain authority actually is, why it’s not the whole story, and how to set up your content and website to start bringing in real, high-converting leads.

You’ll learn how to build a keyword strategy that works, structure your...

“But FAITH, HOWWW do I tell if it’s the right keyword for me?” If you’ve ever sat down to do keyword research and felt like captain of the struggle bus, then this is the episode for you.  After all, the RIGHT keyword strategy is FOUNDATIONAL to a successful SEO strategy.

It’s LITERALLY make or break for your evergreen content. In this episode, you’ll get the 8-step filter that I use to determine if a keyword is a good fit! THEN yo...

Having a tool and knowing how to USE a tool effectively... well they are absolutely 2 totally different things. For example- I HAVE a pair of "nippers" used to trim horse hooves... but do I know HOW to use them EFFECTIVELY? Absolutely not. 

Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps

 Get the Keyword Research Kickstart- Cut ALL the fluff and Learn how to use Ubersuggest the easiest and most...

I may have said “this is the biggest mistake” before… and that was true then… but as biz evolves and tech changes, so do the problems, so I’m NOT a liar McLiar pant, OKKKK. 

Learn what the BIGGEST mistake is when it comes to doing keyword research AND how to overcome it!

Get the Keyword Research Kickstart- Cut ALL the fluff and Learn how to use Ubersuggest the easiest and most effective way possible- in less than an hour!

Fre...

So you've sent out the surveys, asked the hard questions, and interviewed more "ideal clients" than you can count.  You DONE DID the DANG Market Research. 

Now what? What do you do with these oodles of words, these spreadsheets, these recordings?

How do you use this info to actually market your business and get more leads?

Listen in for 6 powerful places to use your market research for increased conversion and better SEO. 

Ema...

Polls, surveys, DMs, Smoke signals? What's the BEST way to do market research? While there is no one size fits all for every business, there is ONE common thread that makes THE most effective market research campaign. 

Listen in for a simple way to segment your audience for market research, how to get people to participate, and some sample questions to tailor for your audience. 

Learn how to get more leads in less time (free 1 hr t...

Ok, so you KNOW that you need to do market research. And (thanks to Ep 225) now, you'r enot scared to do it. But what are you ACTUALLY looking for? Basic demographics? Their firstborn child's name? WHAT are you trying to find out? Listen in as I break down the 3 key elements you want to learn during market research. (Number 3 is the MOST important) Ready to get your website copy, market research results, AND your SEO implemented ...

I get it. Market research can feel intimidating. How do you do it? What questions do you ask? What if you annoy people? What if you get (gasp) negative feedback?

We're tackling 6 lies about market research and gonna kick them in the teeth. Get the confidence you NEED to use this highly valuable FREE tool for growing your business and serving your customers better.

Ready to get your website copy AND your SEO strategy DONE in a d...