Marketing Makeover

CEO and Founder of KJ Marketing Group, Kristina Johnson has always been fascinated with strategy and how to create compelling messaging. After nearly 15 years in marketing at media companies and agencies, Kristina decided to start her own marketing agency because she witnessed first-hand what could be done better for the client. With a strong background in analytics, she believes that data-based decision making is the foundation of all effective marketing plans and strategy. But that’s only the beginning… watch as she speaks with leaders in business and addresses the issues of doing business in 2022. She offers her tips on marketing as well as interviews industry leaders to discuss their stories and the steps they made to succeed.