Design Your Wedding Business

I can’t believe this is Episode 100 of the Design Your Wedding Business podcast!

Whether you’re a long-time listener or a newbie, thank you so much for being here. 

In this 100th episode, we’re talking about visibility for your wedding business. We spend a lot of time thinking and talking about marketing, but what if we’re focusing our attention on the wrong thing? What you really need is visibility, and I’m going...

Does SEO bring out the procrastinator in you? Yeah, me too. 

When it comes to SEO (Search Engine Optimization), many of us don’t know what to do or where to start. Well, you’re in luck because Sara Dunn is here to show you how easy it can be. 

In this episode of Design Your Wedding Business, Sara is teaching you the basics of SEO for wedding professionals so that you can break through the overwhelm and finally get...

Are you trying to do your own market research in the wedding industry?

We all know that we need to be doing our research and looking at data, but it’s hard to know where to start or what to look for. In this episode on the Design Your Wedding Business podcast, Shane McMurray is sharing everything you need to start researching your market and what’s going on within it. This episode will teach you where to find the data you ...

Have you been thinking about sprucing up your website? 

It’s not uncommon to find that updating your website gets bumped down your list of priorities and before you know it it’s been five or more years since you last gave it a refresh. Maybe that’s you, or maybe you’re setting up your website for the first time, either way, I want to make sure your website is working for you in the best possible way! 

In this epis...

What questions do you have about working with rental companies as a wedding planner?

With a bit of luck, by the end of this episode, we’ll have those questions answered. 

When I had a team, I would ask top wedding professionals to come and talk to us about their corner of the industry so that we could better serve our clients and build stronger relationships with other wedding professionals. Now, we’re doing the s...

If you have questions about working with a hair and makeup artist but are unsure who to ask, you’re in luck! 

In this episode on the Design Your Wedding Business podcast, we’re talking to makeup artist Anne Timss about what it’s like for a wedding planner and makeup artist to work together and what that process looks like. Anne is covering wedding makeup trends, planning hair and makeup into the wedding day timeline, how t...

If you’ve never worked directly with a florist before, you might be wondering what that process looks like. 

Wonder no more because Judi Tschudia is here on Design Your Wedding Business to walk you through the entire process of floral design for weddings from start to finish. 

Judi is getting into the nitty gritty of everything that goes into wedding floristry and what you and your clients need to know about budge...

How do you get into planning destination weddings?

Maybe you got into the wedding industry with a dream of doing destination weddings or maybe you’re looking to try something new. Whatever has led you here, we’ve got answers for you in this episode of Design Your Wedding Business. 

Natalie John is here to talk all things destination weddings. She’s teaching you how to get into them, what mistakes to avoid, where y...

Have you ever done a styled shoot for your wedding business?

If you have, you’ll know that they make great marketing material, but they take a lot of work to create, coordinate, and execute from start to finish. So, are styled shoots worth the effort? I thought we should ask a professional. 

Margaux Fraise is here on Design Your Wedding Business to teach us all about the pros and cons of styled shoots and how to p...

What do you do when your pricing doesn’t seem to fit in any market?

Your business has grown and you’ve gotten too expensive for the budget shoppers, but you don’t yet have the reputation or prestige that luxury clients are looking for. Does that sound like you? 

It’s a tricky spot to be in, so in this episode of Design Your Wedding Business, we’re hearing from someone who has been there and navigated it beautifull...

How do you get into the luxury market? 

If your goal is to work with high-end clients, you might be wondering where to start. I have the perfect guest for you in this episode of the Design Your Wedding Business podcast. James Christianson from James x Schulze is sharing his expert advice for breaking into the luxury market as a wedding professional. 

There’s more to this than just marketing; we’re talking about mi...

Follow-up. You know you need to do it, but it always ends up on the back burner. 

In this episode of Design Your Wedding Business, I’m joined by fellow wedding industry mentor Kate Storey to talk about why follow-ups are so valuable and how to use them to get more bookings from your ideal wedding clients. 

Believe it or not, a good follow-up strategy can double or even triple your business. Yes, triple. How? That’...

Wedding shows: we all have questions about them. Which is the right show for me? Are they worth it? What should I bring? How do I capture the attention of attendees? Kristen DeBadts has answers for you in this episode of Design Your Wedding Business. 

Kristen and I are getting into the nitty-gritty of how to choose the right wedding show for you, prepare for it, and follow up afterward. If you’ve never had a booth at a sho...

What does building a house have in common with building a business?

Well, for starters, a house can’t be built in a day and neither can your business. It takes time to lay the foundation, create the structure, and get everything working smoothly. In this episode of Design Your Wedding Business, I’m walking you through the process of building and structuring your business and standard operating procedures

For this ...

Have you been wondering about Human Design but don’t know where to start?

Let me make things easier for you and give you a starting point right here! When I first heard about Human Design I was enthralled. It showed me so much about who I am as a person and in turn as a business owner. 

If you’re wondering what Human Design is and what it has to do with business, don’t worry, our guest Melissa Froehlich is going t...

How can you incorporate more self-care into your life? 

A few months ago, I did a self-care Sundays series on the 8 Dimensions of Self-Care. In this episode of Design Your Wedding Business, I’m joined by the author of that framework herself, Stacy Fisher. 

Stacy is talking about what self-care really is and how to discover what it means to you. She’s walking us through the 8 Dimensions of Self-Care framework and b...

What are you doing to continue your education as a wedding professional?

Let’s face it, you don't just sign one contract, send out one proposal, do one wedding, and know it all. You have to take time to continue to invest in yourself to grow as a business owner and wedding professional. That’s why continuing education within the industry is so important, and in this episode of Design Your Wedding Business, I’m joined ...

So, the slow season is approaching and you know you had things you wanted to do but you can’t remember what they all were. 

Don’t panic, I’m sharing my list of everything I like to get done during the off-season to make sure that my business can continue running smoothly. Work your way through this list and you’ll be good to go by the time things start picking up again. 

Take advantage of this slower time when you...

How can you simplify your schedule?

There are three things you need to include in your schedule to set yourself up for the best week possible, and I’m sharing them in this episode of Design Your Wedding Business. 

I’m teaching you how to plan your calendar and create your schedule to make your weeks more manageable, productive, and efficient. If you want to save yourself time and make sure that you’re getting ever...