Level Up Your Brand

In this episode, we discuss the importance of Search Engine Optimization (SEO) in brand building. 

And, although SEO can be confusing and expensive, it offers long-term benefits that outshine short-term marketing strategies like influencer marketing, which can be unpredictable and less controllable. 

SEO should be a key component of any brand's website/marketing strategy and recommends integrating it with bra...

An explanation of the importance of brand audits. 

In this episode, I describe how audits can be used to:

• Understand a brand's position
• Evaluate customer recall
• And to identify potential issues that a business might not have noticed. 

I use brand audits to analyse three key areas:  

• External branding
• Internal branding
• Customer experience 

The ultimate goal is to ensure businesses are heading in the right dir...

In this episode of the Level Up Your Brand Podcast, we discuss how baking a charismatic personality into a brand helps create meaningful connections to your audience. 

We cover:

• How every person working in a brand becomes an extension of its persona
• The connection between a brand and its employees. 
• And give you a practical tool to create a charismatic brand personality. 
• We also the misconception that charisma and personality are l...

In this episode, host we talk to Mathew Goddard from Aquacultr about creating a more efficient and sustainable system for seafood production.

Mat shares his journey from discovering a Barramundi farm for sale to establishing a sustainable fish farming model.

He emphasises on the need for sustainable, low footprint technologies and how his company, Aquacultr, seeks to revolutionise seafood farming.

We d...

Martin Sully, a brand strategist and founder of Snapper Studio, discusses the growing influence of artificial intelligence (AI) and machine learning on branding. 

He explores the tools currently available that incorporate AI, including Chat GPT, photo editors, AI-generated logos and even the emergence of AI-assisted brand development tools. 

However, he also emphasises that while AI can help streamline certain des...

We talk with Claire from KidBiz Academy and Tara Clark Art about the pitfalls of working with kids, selling candles, fortune telling, and how we all need to persevere to get to where we want to.

 This episode is packed with gems, by two guests who are doing incredible things. Claire is empowering children to take on an entrepreneurial spirit, teaching them all about the various aspects of business, from marketing to desig...

Recycling 20 tonnes of plastic saves enough electricity to power 54 houses for a year.

Yearly, it's reported that the world creates 460 million tonnes of plastic.

Let that sink in.

Luckily the world has smart entrepreneurs like Jess Hodge, from Resourceful Living, who are battling to solve the problem and create useful everyday solutions to reuse it.

Connect with Jess
Facebook - Resour...

Rachel Smith is this episodes guest. We first connected when she took the quiz on my website. Point's don't mean prizes, but she's currently the high scorer with 3. Have a go here - Feels Finder Quiz

We chat about
• Yum cha and wine
• Rachel's list, how it all began and maintaining a community.
• The Content Byte Summit and the talks that lit up the stage – Jennifer Goforth Gregory and Ed Ga...

Branding, it's history and the dark, disturbing reason we changed our podcast name to the Level Up Podcast.

This episode covers:
• The Industrial Revolution and it's impact on branding.
• Branding's disturbing past
• Where we see branding going and how business will have to adapt.

I also spoke about Personal Branding Unlocked, a new podcast from Monica Walmsley and Josh Lawlor.

Martin, when should I rebrand? How much does a rebrand cost?

I regularly get asked these types of questions. 

And there’s a bunch of things to consider.

• What's your biggest challenge right now?
• How do you overcome it?
• Is it a revolution or evolution?

A rebrand is about redesigning or rewriting your story. It's more about revamping who the brand is and how you want to be perceived.

In this episode, I'll r...

If you're struggling to pick your brand colours, this episode is for you.

When you have a clear direction, picking your brand colours will feel less like picking colours out of thin air and more wahoo!

In this episode, I discuss the thought process behind choosing brand colours and the considerations you need to make when selecting yours.

I cover:

• Why you can't choose your colours until you understand ...

A tub-thumping brand personality and tone of voice will shape how customers engage with your brand. It will make storytelling simpler, so you no matter the platform, you can talk to them like humans. What you'll be left with is a vibrant, authentic, unique way to market your business.

In this episode, we cover:

• Transforming your brands personality and increasing your brand awareness
• How to uncover engaging brand per...

By elevating your customer experience, you create an army of loyal customers who will be out there talking up your brand and saving you marketing dollars.

This is a big task, and you will continue to do this as your business evolves. It pays out in trust and improved customer experience.

In this episode I run through two methods to build your customer experience.

Come and learn more about branding at www.snapper.st...

Learn how to nurture your brand's promise and successfully deliver exceptional service to your customers.

In this episode of the Hot Metal Brand Podcast, I'll show you 4 ways to build your brand promise.

Including: 

• Unifying your team with your mission
• Hiring the right people
• Including your team in brand strategy decisions
• Learning how to accept feedback

Successful businesses deliver exceptional serv...