Google Ads Podcast by Guided PPC

In this episode, I’m joined by Kirk Williams, founder of ZATO Marketing and one of the Top 50 Most Influential PPC Experts in 2025, as recognized by the PPC Survey.

We dig into:

🔥 What’s actually working in Google Ads in 2025

🧠 Key insights from Google Marketing Live 2025

💡 Performance Max, Brand Search, and the role of AI

Why PMax sucks… and how to make it suck less 🤷‍♂️

I recently sat down with Andre Kempe, founder of Admiral Media, on his podcast Why PMax Sucks – and we went deep into the messy world of Google Ads Performance Max.

We discussed:

🔍 Why PMax feels like a black box (and why that’s a problem)

🧠 Why Meta Ads still wins when it comes ...

Join me for a powerhouse conversation with none other than Jyll Saskin Gales, Google Ads Coach and Founder of Inside Google Ads – just days before the release of her much-anticipated book “Inside Google Ads”! Whether you’re running your own ads, part of a PPC team, or just want to stay ahead of the curve—this is one live session you don’t want to miss. We’ll wrap up with a Live Q&A, so get ready to ask your burning Google A...

In this episode of the Google Ads Podcast, we sit down with Mehdi Abbas, a Google Ads strategist from Solutions 8, to discuss the latest strategies, insights, and tips for optimizing your Google Ads campaigns. Mehdi shares his wealth of knowledge on how to effectively manage and scale campaigns, avoid common pitfalls, and stay ahead of industry trends.

Whether you’re new to Google Ads or a seasoned pro, this episode is packed with ...

Tune in to an exciting episode of the Google Ads Empower Hour with Austin LeClear, Co-Founder of @growmyads! 🚀

Austin brings his expertise in Google Ads to the table, sharing valuable insights on campaign scaling, optimization, and driving results for your business. Whether you're just starting out or you're a seasoned pro, this episode is filled with actionable tips and strategies to enhance your advertising approach.

💡 Key Take...

🚀 Join Us Live: Unlock the Secrets to PPC Success with the CEO of Data Feed Watch! 🚀 We’re excited to announce an exclusive live stream with Jacques van der Wilt, founder of DataFeedWatch and a leader in shopping feed optimization. In this session, Jacques will dive into how AI is revolutionizing PPC campaigns, helping marketers optimize feeds, improve ad performance, and drive better results. Whether you're an e-commerce pro ...

In this episode, we tackle one of the most impactful yet under-discussed aspects of PPC success: Conversion Rate Optimization (CRO). Join us as I sit down with Cameron Calder, founder of Hype Digital and CRO specialist, to dive into the game-changing ways CRO can amplify PPC performance. We discuss: • The vital role CRO plays in scaling PPC campaigns • Actionable strategies for enhancing landing pages to boost conversions • Da...

Join us for an insightful podcast with James Andrew Elder, a veteran and owner of a transparent, licensed, and insured moving company, as we tackle the challenges of choosing the right movers and scaling a moving business. Discover expert tips on avoiding bait-and-switch tactics, vetting moving companies, and asking the right questions to ensure a smooth move. We’ll also explore advertising strategies for moving companies, compari...

Are you ready to unlock the secrets of thriving in the competitive world of pay-per-click (PPC) advertising? Join us for an exciting livestream featuring Elizabeth Greene, co-founder of Junglr. 🌟 In this dynamic session, we’ll dive into the heart of PPC advertising and tackle the unique challenges that come with building a successful agency. Whether you're a seasoned pro or just starting your journey, Elizabeth will share inval...

🚀 New Podcast Episode Announcement! 🚀 Excited to have Will Haire, Co-founder of BellaVix, on the Guided PPC Podcast! 🎙 In this episode, we’ll dive into “How to Use Amazon PPC & DSP to Boost Sales”. 📈 Why should you tune in? If you’re a Google Ads specialist or an eCommerce business owner, learning Amazon PPC strategies can give you fresh ideas to boost sales, much like Google Shopping Ads! 🌟 PLUS: Live Q&A! Ask...

Get ready for an exclusive live episode of the Google Ads Podcast by Guided PPC, featuring John Horn, CEO of StubGroup! 🎧 In this session, we’ll explore "Why Most PPC Campaigns Fail and How to Ensure Yours Doesn’t." John will share his expert strategies to help you avoid common pitfalls and achieve better results with your PPC campaigns. Tune in on September 16, 2024, to catch all the insights live, and don’t forget to bring y...

🎙️ Welcome to today’s episode! We're diving into how to outshine your competitors with effective Google Ads research. Inspired by Roman Brown’s insightful question, we'll explore actionable strategies to leverage competitor intel and optimize your campaigns.

🔍 Discover how to use tools like Google Trends and Google Ads Transparency to gain valuable insights into your rivals' strengths, weaknesses, and ad strategies. Learn h...

Want to supercharge your Google Ads? Tune in to our latest episode where we dive into Auction Insights and how to use them for optimizing your campaigns. Learn why Impression Share is more than just search volume—it's a game-changer for performance! We'll cover strategies to boost your ad effectiveness and uncover hidden opportunities. For more tips, visit guidedppc.com or reach out for a free audit if you’re spending over $5,000 a...

🎙️ New Podcast Episode Alert! 🎙️

We’re diving into the complexities of keyword research—it's not as simple as it seems! 🌐✨

🔍 Discover:

1. Why Google Ads Keyword Planner is a top choice for first-party data.
2. How to tailor keyword research for niche markets like DTC brands.
3. Clever strategies for finding keywords in challenging niches like Personal Injury Law.
4. Creative approaches to B2B keyword ideation, including...

Welcome to our latest podcast where we dive deep into Google Ads bid strategies! Discover the game-changing benefits of portfolio bid strategies, and learn how they can transform your campaigns. 📊 ----------------------------- 🚀 Ready to Boost Your Google Ads Performance? Claim your FREE Google Ads Audit today and discover opportunities to improve your campaigns and drive higher returns. 👉: https://guidedppc.com/free-audit ...

🔍 Are you auditing a Google Ads account from another agency? One common issue is overlooking the PMAX Insight script by Mike Rods for Performance Max campaigns. This often results in missed insights and suggests a lack of deeper analysis.

🎯 In this podcast episode, we’ll explain why this script is crucial and guide you through its easy setup. Learn to dive deep into your Performance Max campaign’s performance, including asset gro...

Welcome to our channel! In today's podcast, we delve into the art of handling challenging PPC clients. Agency life is filled with obstacles, and being mentally and emotionally equipped to tackle difficult clients is crucial for success. Join us as we explore strategies and insights derived from real-life experiences. Learn how to navigate through the storms of client expectations, build trust, and achieve synergy between agency an...

Hey folks, buckle up for a heartwarming tale that'll inspire and uplift your spirits! In today's podcast, I'm sharing a remarkable story that unfolded in December last year.

It started with an email from a passionate individual in Nigeria, deeply intrigued by my Google Ads tutorials. However, despite their burning desire to enroll in my courses, their financial situation was a roadblock. Earning just $50 a month, they couldn't af...