Virtual GM - A Hotel Management Podcast

Artificial intelligence is transforming hospitality, but independent hotels may have the biggest opportunity of all. In this episode, Cody & Meagan explore how boutique properties can leverage AI to save time, improve operations, enhance guest communication, and compete with larger brands—without sacrificing the personalized experiences that set them apart.

🔹 Segment 1: Why Boutique Hotels Have an Advantage
Independen...

In this episode, Cody welcomes special guest Ryan Negron, Director of Sales and Marketing at X-quic, for a conversation focused on one of the most important decisions hotel owners and operators make: selecting the right vendor partners.

With hundreds of hospitality solutions competing for attention, it can be difficult to separate great products from great marketing. Ryan shares insights from the vendor side of the industry and disc...

In this solo episode, Cody Adent shares why the Independent Hotel Show Miami has become one of the most important events in hospitality—and why every hotel owner, operator, GM, and hospitality professional should consider attending this year.

Whether you're looking for innovative technology, new vendor partnerships, industry insights, or networking opportunities with fellow independent hoteliers, the Independent Hotel Show del...

In this episode, Cody & Meagan discuss one of the biggest competitive advantages in hospitality today: speed of communication.

Guest expectations have changed dramatically. In a world of instant answers, same-day delivery, and real-time updates, travelers expect quick responses before, during, and after their stay. The reality is that many bookings are won simply because one property responded faster than another.

🔹 Segment 1: T...

In this episode, Cody & Meagan break down how hotel reviews can become one of the most powerful tools for improving guest experience, operations, and profitability.

Too often, operators focus on ratings alone. The best operators look for patterns, trends, and insights that help them better understand what guests truly value.

🔹 Segment 1: What Guests Actually Remember
Guests often remember small moments more than expensive am...

In this episode, Cody is joined once again by longtime Virtual GM Malissa Baum to tackle one of the most important — and often misunderstood — topics in hospitality today: OTA dependence.

OTAs like Expedia, Booking.com, and Airbnb absolutely provide value. They help hotels gain visibility, drive occupancy, and compete in crowded markets. But when properties become too dependent on third-party bookings, the hidden costs c...

n this episode, Cody is joined once again by longtime Virtual GM Malissa Baum for a conversation all about one of the biggest shifts happening in hospitality operations today: using AI in your daily workflow as a Virtual GM.

As operators continue managing more properties, more guest communication, and more moving pieces than ever before, AI is quickly becoming one of the most powerful tools available—not to replace hospitality...

The hotels winning today aren’t just raising rates—they’re using smarter systems, better data, and more strategic decision-making to improve profitability, guest experience, and long-term performance.

Cody breaks down:

•  Why ADR can be misleading 
•  What modern revenue management software actually does 
•  The biggest mistakes operators still make 
•  And how independent hotels can comp...

In this solo episode, Cody breaks down the top hospitality conferences and networking events every hotel owner, operator, and hospitality professional should have on their radar this year.

Whether you're looking to grow your network, discover new technology, stay ahead of industry trends, or simply surround yourself with other passionate hospitality leaders—these events can completely change the trajectory of your business.

Cod...

In this episode, Cody & Meagan break down one of the most important (and misunderstood) elements in hospitality: what actually makes a stay memorable.

Because here’s the truth:
 👉 You can have a clean, nice room—and still be completely forgettable.

The difference? Intentional design and experience.

🔹 Opening Hook: Forgettable vs. Memorable
Cody & Meagan kick things off with a simple question:

👉 What m...

In this episode, Cody & Meagan dive into one of the most overlooked opportunities in hospitality: the small revenue levers that quietly drive big results.

Everyone talks about ADR and occupancy—but the most successful properties know that real growth comes from maximizing revenue per guest, not just filling rooms.

👉 You don’t need more bookings—you need more value per booking.

🔹 Opening Hook: The Missed Opportu...

In this episode, Cody sits down with fellow Virtual GM Ali Dockstader, whose story in hospitality runs deep. Growing up in the industry, Ali witnessed firsthand what it takes to build something special—her family founded Cliffrose Lodge in 1989 when she was just three years old.

Years later, when her family opened Watchman Villas in 2017, Ali helped pioneer what we now know as the Virtual GM role—a model that continues t...

In this episode, Cody sits down with a very special guest—Malissa Baum, a seasoned Virtual GM who has been part of the team at Vibrant Management for over four years.

Malissa currently oversees operations at two incredible properties: Adobe Desert Boutique Motel and Watchman Villas, giving her a unique perspective on what it really takes to run hospitality operations remotely in today’s world.

This episode is a candid, be...

In this episode, Cody & Meagan shine a spotlight on an exciting new project: the grand opening of Adobe Desert Boutique Motel.

Opening April 18, this fully reimagined roadside motel represents something bigger than just a renovation—it’s a case study in how thoughtful design, storytelling, and positioning can transform not just a property, but an entire market.

🔹 Opening: Why This Property Matters
Cody & Meag...

In this episode, Cody & Meagan tackle one of the biggest shifts happening in hospitality today: the evolution of the General Manager role.

What used to be a primarily operational position has transformed into something much bigger. Today’s leaders aren’t just managing properties—they’re shaping experiences, building brands, and designing how guests feel from the moment they discover a property to long aft...

In this episode, Cody & Meagan take you inside one of the most iconic luxury resorts in the world—Waldorf Astoria Grand Wailea. Fresh off their trip to Maui, they break down the full guest experience from arrival to departure, sharing what this property gets right—and what independent operators can learn from it.

This isn’t just a review—it’s a masterclass in luxury hospitality, design, and service ...

In this episode, Cody & Meagan recap a huge milestone—Cody’s first time serving as Master of Ceremonies at a BITAC event, kicking things off at BITAC Luxury in Naples, Florida.

Cody shares a behind-the-scenes look at what makes BITAC events so unique in the hospitality space, why they’re so valuable for both operators and vendors, and what you can expect if you ever get the opportunity to attend.

If you’ve...

In this episode, Cody & Meagan are coming to you a little early—because by the time this drops, they’ll just be getting back from Hawaii 🌴. It’s a shorter, focused episode tackling one of the most important (and most misunderstood) topics in hospitality: how to build a hotel website that actually drives bookings.

Your website isn’t just a digital brochure—it’s your best salesperson. You can h...

In this episode, Cody sits down with Jason Jenkins, Vice President of Sales at Bonafide AI, to unpack one of the most important shifts happening in hospitality today: how artificial intelligence is reshaping exposure, trust, and bookings.

AI isn’t coming—it’s already here. The question is whether hotels will use it to their advantage or get left behind.

Jason and Cody dive into how Bonafide AI is helping hospitality...