ppc.zone | New Perspectives and Insights for Digital Marketers
ppc.zone is a live event for PPC practitioners. The goal is to elevate new perspectives and insights in the industry, by providing a platform for everyone to advance their skills. During ppc.zone, 3 speakers will each share a 7-minute presentation about a trend, tactic, observation, tip - something new and valuable for PPCers! Then, the speakers gather in a panel discussion to answer questions from the moderator & the global live audience. The events are scheduled for different days & times to accommodate various time zones. Recordings will always be made available afterwards on YouTube and the major podcast apps. Want to speak at ppc.zone? Applications are open to all - visit https://ppc.zone to learn more
Episodes
Nikki Kuhlman has been deep in paid search since almost the start of the industry, starting in-house in 2002. She’s been at JumpFly since 2005 and is the VP of Search, managing a team of 24. She also manages B2B and B2C clients across all industries. Ecommerce clients are a specialty; she started the Feed Management division at JumpFly in 2016 because she saw the need for companies to improve their data. She’s a big propon...
Brian Lasonde has been in the digital marketing industry for 15+ years and led paid and organic campaigns for brands such as Crest, Oral-B, Pfizer, Stetson, Tom Ford, Diesel, and Nautica. In the last 4 years he has started PPC Boost, a boutique paid media agency specializing in taking 6 and 7 figure e-commerce brands to 8 figures.
You can find him on LinkedIn: https://www.linkedin.com/in/blasonde/
For more from the April 2...
Sarah Sal is a Facebook & LinkedIn Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer. When she started running ads for the latter, they struggled to make $0.40 for each $1 spent on ads, and she moved them to $18 for each $1 spent.
You can find her on LinkedIn: https://www.linkedi...
JXT Group's Menachem Ani and Inside Google Ads' Jyll Saskin Gales catch up in this live, unedited conversation. They discuss their experiences and insights in Google Ads, sharing tips and strategies for success. Topics include Performance Max, lead generation tactics, YouTube campaigns, the impact of AI on media buying, client management, PPC content creation, and more.
Danny Gavin is a digital marketing strategist, educator, and agency leader focused on one core belief: Paid Media + CRM = PerfCRMance. He is the Chief Strategy Officer of Optidge, where he helps organizations unify paid media, SEO, and HubSpot-powered CRM systems into a single, revenue-focused growth engine.
Danny has spoken at universities, nonprofit conferences, and industry events on paid media strategy, SEO, HubSpot an...
Waqas is the founder of scalix.ai
You can find him on LinkedIn: https://www.linkedin.com/in/khokharwaqas/
For more from the February 2026 event, visit https://ppc.zone/events/ppc-zone-february-2026
PPC Zone is sponsored by Usercentrics https://consent.ppc.zone & Optmyzr https://ai.ppc.zone
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Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.
ppc.zone is el...
Breanne Bartlett is a paid media manager who helps teams understand what their data is actually telling them and what it isn’t. She works at the intersection of Google Ads, conversion tracking, and CRMs, helping marketers optimize for real business outcomes instead of vanity wins.
You can find her on LinkedIn: https://www.linkedin.com/in/breannebartlett
For more from the February 2026 event, visit https://ppc.zone/events/p...
Melissa Mackey is Head of Paid Search for Compound Growth Marketing. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, including Search Engine Land, Search Engine Journal, MediaPost, and AdWeek, writing on PPC strategy. Mackey has spoken at industry conferences such as SMX Advanced, SMX Next and HeroConf.
You can find her on Linked...
After spending over 15 years helping B2B companies solve their marketing problems, Aldwin Neekon has built processes to get you results despite the obstacles that every ad platform puts in the way of B2B companies like yours. His background is in software engineering of all things, and when he has a spare minute he likes to get synthesizers to make that brrrrreeeeeoooowww sound. But mostly he does marketing.
You can find h...
Matt Beswick is a paid marketing manager at Quality Bearings Online, specialising in B2B ecommerce. He recently spoke at brightonSEO and Performance MCR. Matt has spent 16 years in PPC, spending time in-house, agency side and freelance, so he has seen PPC from almost every perspective.
You can find him on LinkedIn: https://www.linkedin.com/in/matt-beswick/
For more from the December 2025 event, visit https://ppc.zone/event...
The Indie PPC Podcasts' Joey Bidner and Inside Google Ads' Jyll Saskin Gales "meet" for the first time in this live, unedited conversation. They discuss their experiences and insights in Google Ads, sharing tips and strategies for success. Topics include audience targeting, smart bidding, email marketing, third-party tools, and the significance of clear communication and expectation management with clients.
Robyn has been heralded as one of the country's foremost leaders on the topic of selling and marketing products on Amazon.com. Robyn has been a guest on shows like Entrepreneur on Fire, Confessions of A Marketer, and speaks at shows all over the world about marketing on Amazon including SMX Munich, Pubcon, Prosper, and more. Robyn is the co-founder of Marketplace Blueprint, a digital agency that specializes in listing opti...
Melanie Katz is a digital marketer with 10 years of experience in paid media, campaign optimization, and data-driven strategy. Some of her favorite projects include simplifying complex workflows, designing marketing tests, and uncovering insights that drive growth. In ad agency roles, she worked with clients including UNIQLO Canada & Conair. Currently, she is building the in-house retail marketing program at Lucky Jack...
Reva Minkoff is the Founder and President of Digital4Startups Inc., a full-service marketing agency that specializes in PPC advertising, Google ads, paid social media, search engine optimization, email marketing, and analytics. A graduate of Harvard University and an EMBA from the Quantic School of Business and Technology, Reva currently resides in Chicago. She has helped hundreds of companies with their digital marketing ...
Susan Yen is a PPC strategist with 7+ years' experience helping brands grow through data-driven campaigns. Speaker, team leader, and advocate for inclusion.
You can find her on LinkedIn: https://www.linkedin.com/in/susan-yen
For more from the August 2025 event, visit https://ppc.zone/events/ppc-zone-august-2025
Matt Shenton is a Paid Search expert and Biddable Director at Croud, where he leads high-performing teams and delivers data-driven digital strategies for top brands. With over a decade in performance marketing, Matt is known for combining technical depth with practical, results-focused insight.
He’s the host of The Paid Search NYC Podcast and organizes ...
Heidi Sturrock is a search marketing advisor who helps in house teams, agencies, and founders drive profitable growth with Google Ads. With experience managing seven figure budgets across ecommerce and lead gen, she brings a strategic lens and hands on expertise to every account. Heidi specializes in modern account structures, full funnel strategy, and uncovering performance opportunities th...
Good AF Consulting's Amalia Fowler and Inside Google Ads' Jyll Saskin Gales share a live, unedited conversation originally broadcast on YouTube and LinkedIn. Amalia and Jyll discuss Google Ads strategy in 2025, building a business as a PPC expert, and more. Come be a "fly on the wall" for this candid, in-depth conversation with two PPC besties <3
Follow Amalia on LinkedIn https://www.linkedin.com/in/amaliafowler
ZATO Marketing's Kirk Williams and Inside Google Ads' Jyll Saskin Gales attended Google Marketing Live 2025 in Mountain View together. In this live, unedited conversation originally broadcast on YouTube and LinkedIn, Kirk and Jyll discussed GML news, writing their bestselling books, growing a brand in PPC, and more. Come be a "fly on the wall" for this candid, in-depth conversation with two leaders in the PPC industry.
Duane has been called an international man of mystery and digital nomad by friends. He has lived in 6 cities across 3 continents and visited 60 countries around the world. Over the years Duane has had the opportunity to work with brands including LARQ, Birdies, Pela Case, The Lost Co and Tiger Companies. Him and his team help ecom, DTC and retail brands grow through strategy, PPC marketing, ...
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