Innovation Alchemy
A podcast dedicated to exploring the magic, mess, and mastery of innovation. Learn more about how WEtech Alliance helps innovation and tech-based businesses start, sell and scale: www.wetech-alliance.com
Episodes
What can entrepreneurs learn from one of North America's largest infrastructure projects? As it turns out, quite a bit.
Building something great starts long before construction begins. It takes a bold vision, collaboration, adaptability and, perhaps most importantly, a willingness to listen.
In this episode of Innovation Alchemy, host Adam Castle sits down with Heather Grondin, Chief Relations Officer of the Windsor-Detroit Bridge ...
What happens after the startup phase, when building the product is no longer enough?
In this episode of the Innovation Alchemy podcast, host Adam Castle sits down with Aisling Douglas, Chair of the WEtech Alliance Board and an experienced startup operator, to explore one of the most challenging transitions every founder faces: evolving from building a product to building a company.
Drawing on years of experience helping high-growth...
What does it take to create the conditions where innovation can truly thrive?
For this special milestone 40th episode of the Innovation Alchemy podcast, original co-host Adam Frye returns to join Adam Castle for a conversation about the people, partnerships, and purpose behind building a thriving innovation ecosystem.
Drawing on years of conversations with founders, investors, researchers, and changemakers, "the Adams" reflect on t...
What if your DNA could help determine which medications work best for you?
In this episode of the Innovation Alchemy podcast, host Adam Castle sits down with Dr. Govindaraja (Raj) Atikukke, CEO and Founder of One Tenacity, to explore the rapidly evolving world of personalized medicine and genomics.
From his early fascination with how a single cell develops into a human being, to building a CAP-accredited genomics laboratory in Wind...
In this episode of Innovation Alchemy, host Adam Castle sits down with Paul Brereton, Business Development and Commercialization Office from the University of Windsor, and researcher-entrepreneur Nick Vukotic, Assistant Professor and Industrial Research Chair at the University of Windsor, and Founder of Solid4m, to explore the messy reality of turning groundbreaking research into real-world innovation.
From intellectual property an...
Accessibility isn’t just a checkbox—it’s a catalyst for better innovation.
In this episode of Innovation Alchemy, we dive into what accessibility really means, why it matters more than ever, and how entrepreneurs can start making meaningful changes today.
Adam Castle is joined by co-host John-Marc Vachon, WEtech Alliance's Director of Marketing & Events; and accessibility experts and digital leaders David Best...
In this episode of the Innovation Alchemy podcast WEtech Alliance's Director of Venture Services and Partnerships, Adam Castle, talks with Josipa Petrunic from Transit Rewards.
Transit Rewards is one of 10 companies in Cohort 9 of our award-winning ScaleUP Accelerator, powered by Libro Credit Union, in partnership with Communitech, the government of Ontario, and the Federal Economic Development Agency for Southern Ontario (FedDev O...
In this episode of the Innovation Alchemy podcast WEtech Alliance's Director of Venture Services and Partnerships, Adam Castle, talks with Brittany Charlton from Chocovate Labs.
Chocovate Labs is one of 10 companies in Cohort 9 of our award-winning ScaleUP Accelerator, powered by Libro Credit Union, in partnership with Communitech, the government of Ontario, and the Federal Economic Development Agency for Southern Ontario (FedDev O...
In this episode of the Innovation Alchemy podcast WEtech Alliance's Director of Venture Services and Partnerships, Adam Castle, talks with Colby Wu from Stratus Plastics.
Stratus Plastics is one of 10 companies in Cohort 9 of our award-winning ScaleUP Accelerator, powered by Libro Credit Union, in partnership with Communitech, the government of Ontario, and the Federal Economic Development Agency for Southern Ontario (FedDev Ontari...
In this episode of the Innovation Alchemy podcast WEtech Alliance's Director of Venture Services and Partnerships, Adam Castle, talks with Ranem Ghalion and Abdulkafi Ghalion from Adopli AI.
Adopli AI is one of 10 companies in Cohort 9 of our award-winning ScaleUP Accelerator, powered by Libro Credit Union, in partnership with Communitech, the government of Ontario, and the Federal Economic Development Agency for Southern Ontario (...
In this episode of the Innovation Alchemy podcast WEtech Alliance's Director of Venture Services and Partnerships, Adam Castle, talks with Taj Brah from Quotograph.
Quotograph is one of 10 companies in Cohort 9 of our award-winning ScaleUP Accelerator, powered by Libro Credit Union, in partnership with Communitech, the government of Ontario, and the Federal Economic Development Agency for Southern Ontario (FedDev Ontario).
Quotogra...
In this episode of the Innovation Alchemy podcast WEtech Alliance's Director of Venture Services and Partnerships, Adam Castle, talks with Julie Edwards and Kyla Bardwell from Storefront Stays.
Storefront Stays is one of 10 companies in Cohort 9 of our award-winning ScaleUP Accelerator, powered by Libro Credit Union, in partnership with Communitech, the government of Ontario, and the Federal Economic Development Agency for Southern...
In this episode of the Innovation Alchemy podcast WEtech Alliance's Director of Venture Services and Partnerships, Adam Castle, talks with Tony Gale from Decades Developments.
Decades Developments is one of 10 companies in Cohort 9 of our award-winning ScaleUP Accelerator, powered by Libro Credit Union, in partnership with Communitech, the government of Ontario, and the Federal Economic Development Agency for Southern Ontario (FedD...
In this episode of the Innovation Alchemy podcast WEtech Alliance's Director of Venture Services and Partnerships, Adam Castle, talks with Bhwaya and Lina Rose from JSB Innovations.
JSB Innovations is one of 10 companies in Cohort 9 of our award-winning ScaleUP Accelerator, powered by Libro Credit Union, in partnership with Communitech, the government of Ontario, and the Federal Economic Development Agency for Southern Ontario (Fed...
In this episode of the Innovation Alchemy podcast WEtech Alliance's Director of Venture Services and Partnerships, Adam Castle, talks with Shayan Shaygani from USpeak.
USpeak is one of 10 companies in Cohort 9 of our award-winning ScaleUP Accelerator, powered by Libro Credit Union, in partnership with Communitech, the government of Ontario, and the Federal Economic Development Agency for Southern Ontario (FedDev Ontario).
USpeak is...
In this episode of the Innovation Alchemy podcast WEtech Alliance's Director of Venture Services and Partnerships, Adam Castle, talks with Vedagya Bakshi and Jay Astik from Estare.
Estare is one of 10 companies in Cohort 9 of our award-winning ScaleUP Accelerator, powered by Libro Credit Union, in partnership with Communitech, the government of Ontario, and the Federal Economic Development Agency for Southern Ontario (FedDev Ontari...
AI is everywhere — ChatGPT, copilots, agents, automation — but how much of it is actually delivering real value?
In this episode of Innovation Alchemy, we re-connect with University of Windsor alum and current Managing Director of AI at PwC in Calgary, Danielle Gifford, to cut through the hype and explore what AI is really doing inside organizations today, how teams can best leverage it, and where it goes from here.
Cybersecurity is no longer optional—it’s foundational. In this episode of Innovation Alchemy, we dive deep into the challenges founders face as they bring new products to market in an era of constant digital threats. From real-world SOC workflow insights to the crucial role of trust in early customer relationships, we explore how startups can embed cybersecurity from day one. Featuring members of the WEsecure pilot pr...
What happens when tech companies, public servants, and grassroots creators unite to redefine a city's core? In this episode of the Innovation Alchemy podcast, WEtech Alliance's Director of Venture Services and Partnerships, Adam Castle, leads a powerful round table conversation on Windsor’s downtown resurgence, where civic leaders and tech innovators make the case for getting in early on a new era of density, creativity, and...
In this episode of the Innovation Alchemy podcast, WEtech Alliance's Director of Venture Services and Partnerships, Adam Castle, talks with Michael Del Ciancio of DC Farms, and Colby Wu of Stratus Plastics. From greenhouses to factory floors, this episode explores how innovation in agriculture and manufacturing is reshaping Windsor-Essex. Join DC Farms and Stratus Plastics as they share how tradition, technology, and collaboration...
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