Innovation Alchemy

Innovation Alchemy

A podcast dedicated to exploring the magic, mess, and mastery of innovation. Learn more about how WEtech Alliance helps innovation and tech-based businesses start, sell and scale: www.wetech-alliance.com

Episodes

December 3, 2025 40 mins

Cybersecurity is no longer optional—it’s foundational. In this episode of Innovation Alchemy, we dive deep into the challenges founders face as they bring new products to market in an era of constant digital threats. From real-world SOC workflow insights to the crucial role of trust in early customer relationships, we explore how startups can embed cybersecurity from day one. Featuring members of the WEsecure pilot project - a co...

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What happens when tech companies, public servants, and grassroots creators unite to redefine a city's core? In this episode of the Innovation Alchemy podcast, WEtech Alliance's Director of Venture Services and Partnerships, Adam Castle, leads a powerful round table conversation on Windsor’s downtown resurgence, where civic leaders and tech innovators make the case for getting in early on a new era of density, creativity, and colla...

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November 10, 2025 43 mins

In this episode of the Innovation Alchemy podcast, WEtech Alliance's Director of Venture Services and Partnerships, Adam Castle, talks with Michael Del Ciancio of DC Farms, and Colby Wu of Stratus Plastics. From greenhouses to factory floors, this episode explores how innovation in agriculture and manufacturing is reshaping Windsor-Essex. Join DC Farms and Stratus Plastics as they share how tradition, technology, and collaboration...

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In this episode of the Innovation Alchemy podcast, WEtech Alliance's Director of Venture Services and Partnerships, Adam Castle, talks construction tech with three firms in Windsor-Essex that are doing big things in building our region and tackling infrastructure and housing in different ways. Featuring:

Learn more about how WEtech Alliance helps ...

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In this episode of the Innovation Alchemy podcast, Adam talks with three graduates of the i.d.e.a. Fund, Andrew Glover of Harbour Technologies, James Gibb of Affinity, and Vedagya Bakshi of Estare, about the state of manufacturing in Canada; where we can win; and where we're headed. Learn more about Harbour Technologies: https://www.harbour-tech.com/ Learn more about Affinity Outdoor Living: https://www.affinityinc.ca/ Learn mor...

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In this episode, Adam talks with three alumni of our award-winning ScaleUP Accelerator - Picsume's Jordan Goure, DuroByte's Curtis Laurie, and IPM Scoutek's Carrie Izsak. The ScaleUP Accelerator is powered by Libro Credit Union, in partnership with Invest WindsorEssex, City of Windsor, Communitech and the Federal Economic Development Agency for Southern Ontario (FedDev Ontario). Learn more about Picsume: https://www.picsume.ca/

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February 9, 2025 9 mins

In this episode, Adam talks with David, Averey and John from Scelta, one of 5 companies in Cohort 8 of our award-winning ScaleUP Accelerator, powered by Libro Credit Union, in partnership with Invest WindsorEssex, City of Windsor, Communitech and the Federal Economic Development Agency for Southern Ontario (FedDev Ontario).

Powered by Scelta helps General Contractors automate the stuff they don’t want to do so they can do more of t...

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February 7, 2025 6 mins

In this episode, Adam talks with Kiko and Ming from MyHome Digital Dwelling & Hi-tech Inc., one of 5 companies in Cohort 8 of our award-winning ScaleUP Accelerator, powered by Libro Credit Union, in partnership with Invest WindsorEssex, City of Windsor, Communitech and the Federal Economic Development Agency for Southern Ontario (FedDev Ontario). The MyHome365 app is a comprehensive platform that seamlessly connects users with...

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January 20, 2025 5 mins

In this episode, Adam talks with Khalid Saadeldin, Project Manager at Monerus, one of 5 companies in Cohort 8 of our award-winning ScaleUP Accelerator, powered by Libro Credit Union, in partnership with Invest WindsorEssex, City of Windsor, Communitech, the Government of Ontario, and the Federal Economic Development Agency for Southern Ontario (FedDev Ontario). Monerus, established in 2015, specializes in cutting-edge public safet...

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January 15, 2025 10 mins

In this episode, Adam talks with Jacob, John and Phil from iDream Interactive, one of 5 companies in Cohort 8 of our award-winning ScaleUP Accelerator, powered by Libro Credit Union, in partnership with Invest WindsorEssex, City of Windsor, Communitech and the Federal Economic Development Agency for Southern Ontario (FedDev Ontario). iDream Interactive, Windsor’s leading video game development studio, with over 15 years of experie...

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January 13, 2025 12 mins

In this episode, Adams talks to Saamer Mansoor, Founder of BeAware, one of 5 companies in Cohort 8 of our award-winning ScaleUP Accelerator, powered by Libro Credit Union, in partnership with Invest WindsorEssex, City of Windsor, Communitech and the Federal Economic Development Agency for Southern Ontario (FedDev Ontario). BeAware builds AI-powered tools for the deaf and hard of hearing, and the institutions that serve them. Their...

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In this episode WEtech Alliance's Director of Ventures Services, Adam Castle, and Digital Marketing & Social Media Coordinator, Emilie Robak, talk with Veda Sadhak, CEO and Co-Founder of Ronyn Wallets, about his entrepreneurial journey during "The First Wave of Crypto Wallets". Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.

Need help? Let's connect www.wetech-alliance.com | Facebook |...

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November 18, 2022 19 mins

In this final episode from our ScalingUP series, WEtech Alliance's Manager of Programs and Client Engagement, Susy Kustra, fills in for Adam Frye and joins Adam Castle to talk with Vesna Spadafora of REEL Outline, a Windsor tech startup building solutions to help Pharmacists streamline the patient #health journey. REEL Outline is one of 5 companies in cohort 6 of our award-winning ScaleUP Accelerator program, powered by Libro Cred...

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November 11, 2022 21 mins

In this episode, WEtech Alliance's Manager of Programs and Client Engagement, Susy Kustra, fills in for Adam Frye to talk with Sarah Roddy and Ted Williamson of A20, a new ecosystem to help accounting firms connect with their clients and reduce costs and issues related to employee turnover, while increasing control of client work, quality, and efficiency. A20 is one of 5 companies in cohort 6 of our award-winning ScaleUP Accelera...

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November 4, 2022 18 mins

In this episode WEtech Alliance's Manager of Programs and Client Engagement, Susy Kustra, fills in for Adam Frye to talk with Scott Fairley, Founder & CEO of Optimotive Technologies, a Windsor-based startup focused on the enablement of automation for customers operating in muddy, dusty and otherwise unpredictable conditions, and one of 5 companies in cohort 6 of our award-winning ScaleUP Accelerator program, powered by Libro Cr...

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October 28, 2022 18 mins

In this episode, the Adams talk to Kyle Bassett, founder of Climate Neutral, a Canadian cleantech company creating innovative digital tools to accelerate climate action, and one of 5 companies in cohort 6 of our award-winning ScaleUP Accelerator program, powered by Libro Credit Union, in partnership with Invest WindsorEssex.

Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.

Need help? Let's c...

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October 19, 2022 19 mins

In this episode, the Adams talk to Cheng Ye, CEO & Founder of GaiaDigits, one of 5 companies in cohort 6 of our award-winning ScaleUP Accelerator program, powered by Libro Credit Union, in partnership with Invest WindsorEssex.

Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.

Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube

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In this episode, the Adams talk selling with engineer, coach, mentor and self-proclaimed introvert entrepreneur, Jose Martins. Learn how Jose was able to get out of his comfort zone to learn sales and marketing, while turning some of his attributes as an introvert into superpowers in sales to become a Top 1% sales performer at HubSpot! Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.

Need...

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In this episode, the Adams talk to local tech entrepreneur and WEtech Alliance client, Ben Puzzuoli, co-founder and director of sales at Cayzu Help Desk, about his entrepreneurial journey over 20+ years in the industry.

Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.

Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube

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After a brief 2 year pause due to a global pandemic, the Adams are back in the same room again! In this episode, the Adams talk about bootstrapping and growing a business with seasoned entrepreneur, Diana Goodwin. Diana is the Founder & CEO of MarketBox, a B2B sales and scheduling software designed to solve the unique challenges of businesses with mobile and virtual workforces. Diana initially founded AquaMobile, an on-demand ...

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