Smart Author

In this episode of The Smart Author Podcast, Chris is joined by Leah Paulos, founder of Press Shop PR and Book Publicity School. Leah shares her journey from journalism to becoming a leading book publicist and provides invaluable insights on leveraging PR for your book. Learn how to craft compelling pitches, build effective media lists, and secure media coverage for your book—without breaking the bank. Discover actionable str...

Join Chris in this episode of The Smart Author Podcast as he sits down with Stephen Diaz of The Rainmaker Family. Stephen shares his incredible journey from wedding photography to building an 8-figure coaching business that helps moms create financial freedom through Amazon businesses. The conversation dives deep into marketing strategies, including the power of live and evergreen challenges, how to turn those into books, and the s...

In this episode, Chris welcomes Alex Strathdee, founder of Shelf Life and host of the Before the Bestseller podcast, to dive deep into the world of Amazon ads and book marketing. With over $4 million in ad spend under management, Alex shares insights on what makes Amazon ads effective, how to determine if they’re right for your book, and the common pitfalls authors face when entering the platform. He also discusses grassroots marke...

Episode Highlights:

In this episode of the Smart Author Podcast, Chris Benetti sits down with book coach Dave Thompson to discuss the art of writing and launching books quickly and effectively. Dave shares his journey from law to book coaching, his "Write Your Book in a Week" system, and how he's helped authors transform their books into successful businesses. They also dive into the evolution of his business model, the power of book funnels, and how ...

In this episode of the Smart Author Podcast, Chris Benetti chats with Sean Vosler, creator of Movable Type, an AI-powered book-writing platform designed to help authors generate high-quality books with structure, coherence, and a personalized touch. They dive into the evolution of AI in writing, how Movable Type works, and why traditional book writing methods are being disrupted. Sean shares insights into how AI can extract experti...

In this episode of the Smart Author Podcast, Chris Benetti sits down with James Kemp, creator of The Sovereign Consultant, to break down his ultra-efficient business model that generates millions in revenue while operating as a lean, one-person consulting business. They dive into how James turns book buyers into high-value clients, why customer acquisition through books is more effective than lead generation, and how his hybrid off...

In this episode of the Smart Author Podcast, Chris Benetti sits down with Jackson Millan, known as The Wealth Mentor, to uncover how he leverages books as a primary marketing tool to generate millions—without relying on paid ads. Jackson shares his proven process for writing three books per year, his journey from financial advisor to multi-business entrepreneur, and the marketing strategies that have helped him dominate his n...

In this episode of the Smart Author Podcast, Chris Benetti interviews publishing expert Susan Friedmann of Aviva Publishing. Susan has sold hundreds of thousands of books—not by selling one at a time, but by leveraging bulk sales strategies that get books into the hands of thousands of readers through just a few buyers.

In this episode of the Smart Author Podcast, Chris Benetti unpacks a game-changing insight he had while listening to Business Lunch with Roland Frasier and Ryan Deiss. The key takeaway? The power of pillar content in dramatically improving your sales process.

In this episode, Chris Benetti sits down with Everett O’Keefe of Ignite Press to discuss why every expert and entrepreneur needs a book. Everett shares 17 powerful reasons a book can boost your credibility, attract high-value clients, and shorten the sales cycle. They dive into Amazon Print on Demand, why giving your book away can make you more money, the Rapid Book Method for writing faster, and Roland Frasier’s strate...

In this episode of The Smart Author Podcast, host Chris Benetti sits down with Marjah Simon, founder of the Author Writers Academy, to discuss a revolutionary approach to book writing—one that requires no writing at all. Marjah helps entrepreneurs, executives, and entertainers transform their experiences into powerful books through guided conversations, preserving their authentic voice while making the process seamless and st...

In this episode of The Smart Author Podcast, host Chris Benetti sits down with legendary coach and author Taki Moore to unpack his unconventional book-writing journey. Taki shares how he generated over $150,000 while writing his book—not from sales, but from the process itself. He dives into the frameworks, marketing strategies, and audience engagement tactics that turned his book into a lead-generating powerhouse.

In this episode of The Smart Author Podcast, host Chris Benetti sits down with Mohammed Ali—no, not the boxer, but the framework expert behind Framework Freedom. Mohammed specializes in helping entrepreneurs, coaches, and consultants turn their expertise into structured frameworks and ultimately, powerful books that grow their businesses.

In this episode of The Smart Author Podcast, Chris Benetti breaks down a real-life client case study on how to shorten the sales cycle and eliminate buying fatigue. He explains why certain demographics—such as retirees—resist multiple upsells and prefer direct access to the core offer.

In this episode of The Smart Author Podcast, Chris Benetti speaks with Daniel Den, author of Ideas That Influence, about a unique approach to book marketing that skyrockets audience engagement and backend sales. Daniel reveals the concept behind his Big Ideas Box—a free plus shipping book experience designed to increase consumption rates and drive conversions.

In this episode of The Smart Author Podcast, Chris Benetti dives into a hotly debated question: Should you give your book away for free? While many authors fear devaluing their work, Chris shares why this strategy can be a game-changer for service providers, coaches, and high-ticket business owners.

In this episode of The Smart Author Podcast, Chris Benetti is joined by Nick Hutchison of BookThinkers to discuss powerful organic marketing strategies for getting your book in front of more readers.

Ads don’t perform the same every day, and that’s normal. In this episode, Chris Benetti explains why ad results fluctuate, why daily metrics can be misleading, and how to properly assess performance over time. He also shares insights on ad testing, creative failures, and why the first month of ads is all about learning—not profit. If you're running ads for your book, this episode will help you stay focused on the ...