6-Figure Facebook Group | Facebook Marketing, Make Money Online, Social Media Marketing, Marketing Strategy

Welcome to the “Launch Your Group” Podcast series Part 5!

Your group launch isn’t just a date on the calendar... it’s an event. In this episode, I’ll walk you through the “party strategy” that gets people excited, engaged, and ready to stick around. We’re talking workshops, prizes, and an invite list that actually makes sense (hint: not “everyone you’ve ever met”). If you want your group to feel alive from day one, this is your...

Welcome to the “Launch Your Group” Podcast series Part 4!

Here’s the truth: posting into a brand new group with zero members is basically shouting into the void. In this episode, I’ll share the smarter approach → what to have ready before you invite anyone, and the exact types of posts that make new members feel instantly welcomed and ready to engage. No awkward “Is anybody out there?” moments... just instant connection.

Happ...

Welcome to the “Launch Your Group” Podcast series Part 3!

Think you know Facebook Groups? Think again. There are hidden settings quietly sabotaging your growth, and most people have no clue they exist. Today, I’m revealing 3 sneaky toggles you must check (including one you should turn off immediately before it tanks your reach). These aren’t your usual “change your cover photo” tips. These are the behind-the-scenes switches tha...

Welcome to the “Launch Your Group” Podcast series Part 2!

Forget fancy funnels for a sec. Your Facebook group setup alone can either pull in dream clients on autopilot… or make them scroll right past. In this episode, I’m breaking down 4 small but mighty tweaks that will turn your group into a magnet for the exact kind of people you want. Including why the “boring” group name is actually a power move, and the one sentence that’...

Welcome to the “Launch Your Group” Podcast series Part 1!

You’ve probably heard “know your ideal client” so many times it’s practically a drinking game. But what if you’re looking at it all wrong? In this episode, I’ll show you how to create a member avatar so specific it’s like you could spot them in a crowded airport. We’ll go beyond demographics into 3 often-overlooked details that will completely change the way you attract ...

You’ve been lied to, friend. Engagement isn’t the secret sauce to a profitable Facebook group—strategy is. In this episode, I’m flipping the script on one of the biggest myths in online business: that low engagement = low sales. Spoiler alert: it doesn’t. If you've been spiraling every time your post gets 3 likes and a pity comment, this one’s for you.

I’m breaking down:

• Why the algorithm isn’t your enemy (but also, not y...

With all the shifts in buyer behavior lately, you might be wondering—does high ticket still work? Today on the podcast, I’m joined by high ticket sales coach Camie Wilke to unpack this exact question. Spoiler alert: yes, it still works—but only when it's done right.

In this honest and high-energy conversation, Camie breaks down what sets high ticket apart from mid or low ticket offers, why it’s not just about the price tag, and ...

PSA!! I’m calling out the button that’s secretly sabotaging your Facebook group (yes, really). If your members are skipping your questions, your engagement feels off, or your email list isn’t growing—this sneaky little feature might be to blame.

In this episode, I’m breaking down exactly what this button is, why it’s causing chaos in your group, and what to do instead so your group attracts the right people, serves your busines...

Are Facebook groups still worth it in 2025? Or has the algorithm officially killed them off?

In this episode, I’m tackling the BIG question I know many of you are quietly asking: Should I even bother with my Facebook group anymore?

Spoiler: YES. Facebook groups are still one of the best places to build trust, foster community, and generate consistent revenue—when you know how to use them strategically. I’m breaking down:

...

Is your content feeling flat? Like you’re doing “all the things” and still not seeing the engagement, leads, or conversions you used to?

In this powerful conversation, I’m joined by Cheyenne K. Clayman—social media strategist, faith-filled business owner, and co-founder of Kuleana Connect—to unpack 5 silent signals that could be sabotaging your content without you even realizing it.

We’re talking about the hidden habits that ...

I'm pulling back the curtain of the reality of going 'all in' on your Facebook group. Because the truth is, most people just aren't dedicated to their groups, and that's ultimately why they don't succeed.

 

So in today's episode, I'm talking about what full commitment looks like to your Facebook group, and some of the amazing results I've experienced because of this dedication.

 

Happy Listening!

Sarah

 

Next Steps:

Joi...

Running a Facebook group shouldn't feel like a part-time job—and it definitely shouldn’t steal time from your family, faith, or the business you’re building. If you’ve ever wondered how to keep your group growing and profitable without being glued to your phone 24/7, this episode is for you.   Inside this quick and powerful episode, I’ll walk you through the 4 core systems that make a Facebook group run smoothly in just 30 minutes...

New look, new me? 

 

Nah, new look, more authentic me. I just rebranded my entire business. Head to toe, new everything. And why? 

 

Because I hit a point where my branding was holding me back. It was putting me in a box I didn't belong in, and it was time to get back to who I was truly made to be - personality flaws and all - and allow that authenticity to guide me forwards. 

 

In this episode, I'm sharing what's staying, what's g...

Hey friends! In today’s quick live session, I dive into a pesky issue many Facebook group owners face. We’re talking about the ultra-important task of naming your group. Spoiler alert: boring names are the secret sauce to growing your community!   We'll chat about why your group name needs to be super straightforward, how it helps with searchability, and why a simple, boring name can actually give your group a massive boost. Plus,...

Hey friends! We're having a heart-to-heart today about why you need to stop sharing educational content in your Facebook groups. I'll dive into why it's not working anymore and what you should be doing instead to actually see those sales rolling in. We'll explore the major shifts in social media over the past decade and how everyone's overwhelmed with information.

 

So, what should you be focusing on instead? Selling yourself, your...

Well, hello friends! I'm super excited to chat with you today about a topic that’s close to my heart—how to pivot your Facebook group. If your business evolves and you need to shift the focus of your group, it can be tricky and sometimes even uncomfortable.   Today, I’m sharing my personal experience with pivoting a Facebook group, the lessons I’ve learned, and the steps to take to make the transition smoother. From deciding wheth...

In this milestone 200th episode, Sarah sits down with Michelle Vroom, a fellow Facebook group expert who’s built a $100k+ business using her online community. Together, they dive into what really works when it comes to monetizing your group in a way that feels authentic, sustainable, and God-honoring.

 

Michelle shares the honest truth about the mindset shifts, simple strategies, and sales systems that helped her reach six figures—...

In this episode, we explore the evolving landscape of Facebook and social media marketing amidst the rise of artificial intelligence. Dive into a thought-provoking discussion about the potential move from direct to interest-based marketing on Facebook, the future of online communities, and the impact of AI on how we connect and engage.   We also share insights on the need for authenticity in an AI-driven world and how these change...

In this episode, I share tips on how to get more leads from your Facebook group. We'll talk about common problems people face, like feeling their group is too small or their posts aren't being seen enough. I'll explain the importance of having a clear plan to nurture, identify, and convert leads.   You'll also learn why it's useful to keep track of potential leads and how being active in your sales process can help. By the end, yo...