Valor Coffee Podcast

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The podcast is BACK. This episode was recorded on a 7-hour drive through the mountains of Colombia with Valor, Lucas Cuadros (Unblended...

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Third-wave coffee and drive-thrus don’t usually mix, so we rolled across Atlanta to see how our friends at Sequel Coffee Co. are pullin...

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Join us behind the scenes of Valor Coffee's 2025 Nashville owners retreat where we get honest about our biggest weaknesses as leaders a...

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Time to spill the beans on our labor costs from the first five months of 2025 – we're showing you the actual numbers from both Valor lo...

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Most coffee shops struggle to grow, but we share how we went from $87 pop-up days to cafés on track for $1M each. We talk about the sim...

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In this week's episode, the boys take a little detour to Starbucks before hitting the studio. They try out a lineup of Starbucks drinks...

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Ethan and Ross answer the age old café question: Why is there always a line out the door at your coffee shop? Is that a good thing or a...

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We had the pleasure of welcoming our longtime friend and mentor, Roy Keely, to the podcast this week. Roy played a pivotal role in help...

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Which brew method reigns supreme? In this episode, we go full coffee nerd and build the ultimate coffee brewing methods tier list. From...

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This week we dove in on how we would build out a home brew setup, with three tiers of budget – $500, $2,000, and UNLIMITED. Equipment i...

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Our two cafes made a million bucks cumulatively from January to June — but where did it all go? In this episode, we pull back the curta...

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Brandon Sardi built Poorboy Coffee from a $500 pop-up into a brand with 63,000+ Instagram followers in roughly 12 months—while single-h...

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We’ve worked in coffee shops, started a coffee cart, and now run multiple cafes, a roasting operation, and a growing wholesale and cate...

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Both of our cafes are on pace to hit $1 million in revenue this year, and we believe we could do it again, from scratch, in just 18 mon...

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Jacob Honescko of Filtered Coffee in McKinney, TX joined us to talk through what it’s like to take over a second wave cafe and transiti...

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We took on a spicy one this week — the complicated (and sometimes strained) relationship between cafe owners and baristas. Why do some ...

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We’ve heard it all—baristas don’t trust their owners, owners feel misunderstood, and coffee shop culture feels broken. In this episode,...

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We get it — you’re running your coffee shop, wearing every hat in the place, and wondering if the next step is hiring a manager to save...

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Opening a cafe soon? The first few days can make or break your first year in business. In this episode, we unpack the power of the soft...