Valor Coffee Podcast
A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the specialty coffee industry.
Episodes
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Third-wave coffee and drive-thrus don’t usually mix, so we rolled across Atlanta to see how our friends at Sequel Coffee Co. are pullin...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep157
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Join us behind the scenes of Valor Coffee's 2025 Nashville owners retreat where we get honest about our biggest weaknesses as leaders a...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep156
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
Time to spill the beans on our labor costs from the first five months of 2025 – we're showing you the actual numbers from both Valor lo...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep155
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
Most coffee shops struggle to grow, but we share how we went from $87 pop-up days to cafés on track for $1M each. We talk about the sim...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep154
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
In this week's episode, the boys take a little detour to Starbucks before hitting the studio. They try out a lineup of Starbucks drinks...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep153
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
Ethan and Ross answer the age old café question: Why is there always a line out the door at your coffee shop? Is that a good thing or a...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep152
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
We had the pleasure of welcoming our longtime friend and mentor, Roy Keely, to the podcast this week. Roy played a pivotal role in help...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep151
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
Which brew method reigns supreme? In this episode, we go full coffee nerd and build the ultimate coffee brewing methods tier list. From...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep150
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
This week we dove in on how we would build out a home brew setup, with three tiers of budget – $500, $2,000, and UNLIMITED. Equipment i...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep149
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
Our two cafes made a million bucks cumulatively from January to June — but where did it all go? In this episode, we pull back the curta...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep148
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
Brandon Sardi built Poorboy Coffee from a $500 pop-up into a brand with 63,000+ Instagram followers in roughly 12 months—while single-h...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep147
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
We’ve worked in coffee shops, started a coffee cart, and now run multiple cafes, a roasting operation, and a growing wholesale and cate...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep146
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
Both of our cafes are on pace to hit $1 million in revenue this year, and we believe we could do it again, from scratch, in just 18 mon...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep145
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
Jacob Honescko of Filtered Coffee in McKinney, TX joined us to talk through what it’s like to take over a second wave cafe and transiti...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep144
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
We took on a spicy one this week — the complicated (and sometimes strained) relationship between cafe owners and baristas. Why do some ...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep143
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
We’ve heard it all—baristas don’t trust their owners, owners feel misunderstood, and coffee shop culture feels broken. In this episode,...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep142
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
We get it — you’re running your coffee shop, wearing every hat in the place, and wondering if the next step is hiring a manager to save...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep141
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
Opening a cafe soon? The first few days can make or break your first year in business. In this episode, we unpack the power of the soft...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep140
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
We’re back from Houston with hearts full, minds buzzing, and feet absolutely destroyed—but it was so worth it. In this special episode,...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/landing-page?utm_source=spotify&utm_campaign=ep138
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
We just got back from one of the most impactful trips in the history of our company — a sourcing trip to Colombia that’s bo...
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