Podcast Marketing Success: Grow your business with a podcast funnel
Are you ready to grow your business leveraging your podcast? Want to turn your podcast into a magnet for business growth and success? Hey there, I’m Juliana, podcast strategist and your guide to mastering podcast marketing. I’m a wife, crunchy homeschooling mom of 3, and I’ve navigated the journey from launching this podcast to an audience of zero all the way to a top 0.5% show. And now, it’s your turn! Welcome to the Organic Marketing Simplified, your roadmap to growing your business sustainably by podcasting. In this show, you’ll discover strategies to grow your podcast, proven tactics to rank your podcast leveraging podcast SEO, the secrets to growing your business with a podcast that converts listeners to clients, and so much more! Whether you’re a seasoned podcaster or just starting out, this podcast is your go-to resource for everything you need to know about using a podcast to drive your business forward. Every episode is packed with actionable advice to guide you in building a podcast that not only gets downloads but also grows your business! So grab a notebook and pen, it’s time to dive into strategies that will transform your podcast into a powerhouse of business growth! Xo, Juliana Ready to turn your podcast into a powerful, organic marketing funnel? Join Profitable Podcast Blueprint group coaching program https://julianabarbati.com/profitable-podcast-blueprint Ready to launch and uplevel your podcast? Let my podcast marketing & production agency handle that for you! hello@julianabarbati.com www.julianabarbati.com
Episodes
In this episode, I walk you through what months of research revealed about growing a business without relying on rented platforms.
I share what happened when I Googled people who had been publishing on Substack for months or years and saw where their Substacks appeared in search results. I also look at an analysis of 1.7 million AI prompts that found Substack earned roughly 0.07% of citations. Then I break down the subscriber math...
Have you noticed everyone talking about yapping lately? If you're going to yap, your podcast gives your ideas a place to live longer than social media.
In this episode, I talk about why podcast episodes have more longevity than short-form content, why social media doesn't always convert people into podcast listeners, and why your podcast should be the home base for your best ideas.
I also break down why podcast scripting can interr...
In this episode, I walk you through what happens when we rely too heavily on AI for podcast strategy and podcast growth, and why your own data, experience, and judgment still matter.
I share what happened with a client's hosting data, why the titles AI writes keep getting skipped, and what I optimize on every single project.
You'll learn:
- Why AI can give you a podcast strategy that sounds right a...
In this episode, I walk you through what my podcast experiment showed me about downloads, sales, and staying human in an online business.
You'll learn:
- What actually happened to my downloads during my experiment and what really happened to my sales and my business
- What happened to listener engagement when I dropped to one episode a month
- Why a podcast only pays off when you're doing podcast ...
Do you feel like AI content is changing the way your audience is responding to your business? Is AI marketing changing the way you show up in the online space?
If your content strategy still relies on outdated strategies that don’t take in audience connection, you might be missing the point. In this episode, I share how you can build your winning podcast marketing strategy in 3 steps, even in the age of AI, even with a satu...
What happens when you hit AI brain fry? AI burnout can trap creators in a relentless productivity loop. In this episode, I explore how to protect your originality, rebuild your creative energy, and use AI without losing your voice.
Subscribe to the podcast so you don’t miss never-seen-before podcasting strategies that will make you stand out! https://podcasts.apple.com/us/podcast/podcast-marketing-success-grow-your-business-w...
Fix the biggest podcast growth mistakes with these simple shifts. 📍 Get your free podcast assessment here and get clear on what will finally grow your podcast: https://julianabarbati.com/podcast-assessment If your podcast is good but it still is not getting the traction you know it deserves, there is a good chance you are dealing with one of the three blind spots that hold most shows back. In this episode, I break down the d...
Many podcasters delay podcast monetization because they believe they need thousands of downloads before they can earn money. They focus on podcast ads and podcast sponsorships as the main path to income and that approach often takes time and depends on large audience numbers.
In this episode, I’ll show you how making money podcasting can start much earlier and how a clear podcast strategy allows you to generate podcast income...
Are your podcast downloads flat even though you are showing up consistently? Are you posting clips, booking guests, and still not seeing podcast growth? Are you wondering if your strategy is missing something important?
I want you to know this is fixable. When you shift the foundation of your podcast strategy, everything starts to work together.
In this episode, I break down the biggest mistakes I see in podcast marketing, from rel...
Most people make the mistake of using fluffy titles or wasting space with episode numbers that kill your click through rate. I see so many creators spend hours recording only to slap on a title that does not call anyone in or use SEO keywords correctly.
There is a way to turn your show into a growth machine by treating it like the search engine it actually is. You do not have to guess what works when you understand how to use podca...
Do you worry that your audience can tell you are just reciting a page instead of talking to them? Feeling like your solo episodes sound stiff and lack the spark that first got you excited about your show?
It feels safe to have every word written down so you do not miss a single point and you might feel like you need a full podcast scripting plan to keep from rambling or to make editing easier later on.
But when you read every line,...
Are you keeping an eye on your podcast analytics and it shows listeners dropping off after only a few seconds? Are you worried that your audience retention isn't where it needs to be to see real growth? Does it feel like you are losing potential clients because your podcast intro is just too long?
I see so many podcasters spending their first five minutes on tangents that have nothing to do with their content strategy. You might th...
Disclaimer: I ran into some technical issues with my microphone, so the audio may not be perfect. Please bear with me because I’ve got some really important (and juicy) things to share. Do you feel like you are losing your audience the very second a guest interview ends? Is your current podcast style actually building a bridge to your paid offers or is it just a hobby that takes up your time?
Are you wondering if the intervi...
Overwhelmed trying to choose the right podcast equipment or figure out the best podcast hosting platform? Wondering if anyone will actually listen to your show after you start a podcast?
I want you to know you can begin right now with what you already have and that you do not need expensive gear to build a profitable podcast.
In this episode, I break down the complete roadmap to launch and grow your podcast with clarity. I share th...
What if your podcast could become the most powerful asset in your business for lead generation? Imagine having a content engine that not only grows your visibility but also attracts aligned clients and fills your offers without needing to be everywhere online! In this final episode of the Podcast Growth Series, I’m showing you how to align your content with your goals so that every episode fuels momentum in your business.
We...
Wondering what to do after you’ve nailed your podcast SEO but still want more traction?
If you're already showing up and creating great podcast content, but still craving more podcast visibility, this episode is for you!
I’m sharing 4 podcast growth strategies you can layer onto your existing podcast promotion plan without overcomplicating things.
You’ll get a clear sense of what’s worth trying now, what to ...
Do you feel like your podcast episodes have a short shelf life? Are you constantly chasing new ideas but not seeing long term results? Want to know how to make one episode keep delivering traffic, listeners, and shares for months?
There’s a smarter way to grow your show and it starts with planning evergreen content! When you shift your focus to episodes that stay relevant over time, you’re building a body of work that k...
Are you checking your podcast stats every day, wondering what really matters? Feeling unsure what numbers you should track or what they even mean? If you’ve ever opened your host dashboard and felt lost, this episode is for you.
Most podcasters keep an eye on downloads, but don’t actually know what they should be looking for. Maybe you’re tracking daily numbers or comparing random stats that don’t actually h...
Are you pouring your heart into your podcast but struggling to see growth? Feeling like you’re spinning your wheels and wondering why your show isn’t bringing in the downloads or income you hoped for? You’re not alone and most podcasters hit this wall before they figure out what’s really holding them back.
The good news is, you can avoid the most common mistakes that lead to frustration and burnout. When you...
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