The Spiro Podcast: Managing your Real Estate Photography & Videography Business
The Spiro Podcast covers the business of Real Estate Media. There’s a large volume of fantastic information on the creative aspect of the Real Estate Media Industry, but not as much on how to run the business side of a real estate media company. We’re here to help you grow and manage the business side of your business!
Episodes
Broker deals are often seen as a fast track to growth in real estate media—but are they always the right move? In this episode, Todd and Craig sit down with Scott Golmic to explore a different perspective on broker relationships and long-term business strategy. Scott shares his experience navigating broker partnerships, protecting client ownership, and building a sustainable media business without sacrificing independence. The conv...
Colleen Kydd, co-owner of Three Palms Media joins Todd & Craig this episode to talk about the talk she gave at the REPP 2025 Conference. Her presentation was on "Your Impact as an Owner". Have you ever considered the impact you have on other people's lives as a business owner? Or considered how you might have more impact as an owner? Listen in for some great thoughts and insights from Colleen!
Christmas is almost upon us! Have you thought about what you may want to do for your clients for Christmas? Where do you start? Do you get gifts for everyone? Gifts for only some clients? What about cards? Or brokerage offices. Todd and Craig walk you through planning your holiday season client interaction plan, and how to continue to make an impact on them even during a slow season.
WOW Video Tours Gift Store: https://www.wowvideo...
It's been awhile since we've done an Owner Spotlight Series episode. This week, we're happy to welcome Chris Powell, owner of Lighthouse Studio in Seattle, WA. Chris was a speaker at the REPP 2025 conference, and we're excited to have him share part of his story that led him from resisting hiring, to loving it.
You can contact Chris via his Instagram at: @lhstudio.re or visit his website at: http://lh.studio
Book Suggestions fro...
Todd, Craig and the Spiro and WOW Video Tours teams are back from the REPP 2025 Conference in Las Vegas. They share their thoughts, and the thoughts of some of the attendees that were there. If you've never been to a real estate media industry conference, we highly encourage you to invest in yourself and/or your team, and make sure you get to one!
We'd love to have you join us in Dayton, Ohio for the Spiro Sync '26 Conference. ...
A much requested topic for the Spiro Podcast: Hiring. The challenges. The tips on how to hire. Tricks for finding good candidates. Things to consider like do you hire contractors or employees? We cover as much as we can to help you find your next great hire to grow your business.
Spiro Sync Event: https://spiro.media/spiro-sync/
Chapter Timestamps:
0:00 Episode Open
02:59 Industry Conferences
03:44 Spiro Sync Event
05:40 Hiring Ch...
Shannon Landers, VP of Product for Spiro joins Craig on this week's episode to look back at the 3rd Quarter of 2025, and to forecast what you might expect for the 4th quarter of the year.
To get registered for the Spiro Sync '26 Event, check out: https://spiro.media/spiro-sync/
Chapter Timestamps:
0:00 Episode Open
02:46 Industry Conferences
08:27 3rd Quarter Review & 4th Quarter Forecast
43:44 Episode Wrap-up
There is often a lot of anxiety and fear over having to go out and "sell" your real estate media services and products. But what if we told you that not selling, sells? Steve Musser, Director of Sales & Marketing, along with Chris Voge, Sales Manager both of WOW Video Tours joins Craig this week to talk about an approach to business development that doesn't feel so...well...like you're a used car salesman. (Sorry any used car s...
Decisions, decisions, decisions. As the owner and leader of your real estate media business, you face countless decisions every day. Every hour. Shoot, sometimes every minute. Some are easy to make. Some are hard to make. How do you prioritize them? How do you handle the hardest and most challenging decisions? Todd shares the top 3 hardest business decisions he's faced as owner of WOW Video Tours and Spiro, and how he approached th...
What role does faith play in our daily lives? And when we say daily lives, we include our work/business lives. Think about it: At least 8 out of our waking hours (usually more) is spent in the marketplace...our businesses and our interactions with other business people. So if you're a person of faith, what role do your beliefs have on your business? If you're not a person of faith, what role could it have? We realize this isn't a "...
Wisdom is the application of knowledge. We hope this episode is an opportunity for you to apply the knowledge of what mistakes NOT to make, that we've already made for you. It's always fun to hear how others screwed up, right? We hope you get some laughs and good information.
Links mentioned in the episode:
REPP Conference: http://repplaunch.com/repp2025
Spiro Sync Event (Tickets not available yet): http://spiro.media Chapter
Time...
Craig is put in the hotseat as the owner of Spiro and WOW Video Tours, Todd, goes through Craig's Grade Card. Does Craig pass? Watch & listen to find out!
Chapter Timestamps:
0:00 Episode Open
02:18 Spiro Updates & Events
07:27 Craig's Grade Card
42:37 Episode Wrap-up
This week we get an inside view from the Brokerage's perspective on what it's looking for in marketing for it's Realtors. Steve Helton, Realtor and Director of Marketing for Keller Williams Advisors & Pinnacle Group joins Todd, Shannon and Craig on this week's episode to talk all things Marketing from the Broker's perspective.
Chapter Timestamps:
0:00 Episode Open
04:30 Spiro Announcements & Updates
06:12 A Brokerage's Pers...
Shannon Landers, VP of Product for Spiro joins Craig on the podcast this week to talk about the Top 5 Things to do in Slow Season when your photography team has fewer shoots and you as the owner have more time to work on your business.
Chapter Timestamps:
0:00 Episode Open
02:21 Spiro Updates
03:55 Spiro Sync Gathering
06:13 Top 5 Things to do in Slow Season
44:17 Episode Wrap-up
Have you ever had a client ask you if they can pay when their listing closes? Has that been an uncomfortable or awkward conversation? (Maybe it has, maybe it hasn't.) Have you found that challenging to integrate into your workflow? Todd, Shannon and Craig talk with Nick Narodny, owner of Titus. What is Titus? Watch or listen to find out more about how Titus can integrate into Spiro and make agent pay at close possible for you...
We all know the effort that is needed to win new business. But how much work do we put into retaining the clients we've won? If you're losing more clients than you're winning, or even breaking even in that, you have a leak problem! Todd and Craig talk about what to do to plug the leaks in your real estate media business!
REPP 2025 Conference: http://repplaunch.com/repp2025
PMRE 2025 Conference: http://pmreconference.com
Todd decided he wanted to know what a day in the life of Craig was like, so the questioning has started. Have you wondered what Craig's life is like during the workday? How does his role work? What does he have time for? How does he manage his time with both taking listing photos and video tours in addition to developing business in his market? Has he taken time out of his day to get a tattoo?
What would you do, or do differently if you had to start your business over today? Would you do the same initial setup of your business? Would your business development effort (sales) look the same? Would you hire employees or contractors the same way or in the same order? What would you do the same, and what would you do differently? Listen in to think through what you would do or not do, and what Todd and Craig may do differ...
It's easy to get caught up with the latest technique or method to try and win new clients. But is the latest fad in how to do so a sustainable sales and business development effort? Or is a more consistent system the way to go? What's the difference between techniques and systems when it comes to your business development effort? Todd and Craig discuss the differences and the advantages/disadvantages, and how you can develop and gr...
What will help you grow your real estate media business faster and larger? Just the right camera and gear, or sound business principles that you can apply consistently? Todd and Craig argue: It's not about the camera.
Chapter Timestamps:
0:00 Episode Open
01:54 Industry Conferences
05:12 Spiro Updates
06:05 Spiro Sync Gathering?
10:49 Growth Isn't About the Camera
54:11 Episode Wrap-up
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