The Spiro Podcast: Managing your Real Estate Photography & Videography Business
The Spiro Podcast covers the business of Real Estate Media. There’s a large volume of fantastic information on the creative aspect of the Real Estate Media Industry, but not as much on how to run the business side of a real estate media company. We’re here to help you grow and manage the business side of your business!
Episodes
Imposter syndrome shows up for almost everyone—but in a growing real estate media business, it can quietly hold you back from charging what you're worth, putting yourself out there, or taking the next step. In this episode of the Spiro Podcast, Todd and Craig break down what imposter syndrome actually looks like in day-to-day business, why it happens, and how to move through it. From mindset shifts to practical actions, they share ...
Nick Narodny of TITUS joins Todd this week on the Spiro Podcast. He'll be sharing the presentation he gave at the January 2026 Spiro Sync Conference on how to get two brokerage presentations a month to grow your business.
Chapter Timestamps:
0:00 Episode Open
01:30 Spiro Updates
03:28 Nick Narodny/TITUS Introduction
07:58 Getting Two Brokerage Presentations a Month
41:06 Episode Wrap-up
Alex Coombs, owner of Northern Spruce Media located in Hamilton, Ontario gave a main stage presentation at the January 2026 Spiro Sync Conference on building a framework in your business to handle a "full plate". Alex joins Todd & Craig on this episode to share some highlights from that presentation, and gives you tips on how to handle that overflowing plate you have as a real estate media company owner. (*Note: Craig premature...
Aaron Smith, Director of Sales at Cubicasa joins Todd this week on the Spiro Podcast, to talk about creating Bundles & Packages, and how marketing them to your clients and potential clients can help your business grow and serve your clients well. Aaron shared on this topic at the Spiro Sync Conference, and now brings his presentation to those of you that weren't able to make it!
Chapter Timestamps:
0:00 Episode Open
01:23 Spir...
No clickbait here. No promises that business will be easier the better you get. In fact, it will most likely get harder the better your get in business. Todd and Craig talk about what to expect as your business grows and gets better at what it does. How do you approach the harder challenges? What's the payoff for sticking with it?
Chapter Timestamps:
0:00 Episode Open
03:08 Spiro Updates
06:12 It's Harder the Better You Get
44:14 E...
Do you ever feel like you're "never enough"? Don't believe the lie. Todd and Craig talk about the fact that life is hard. Business is hard. But you can't give up. Listen to get encouraged and strengthened as we head into a new year of business.
Chapter Timestamps:
0:00 Episode Open
05:25 Sync Thoughts from WOW Video Tours
08:50 There's No Easy Button
49:08 Episode Wrap-up
Todd, Craig & Nick talk with those that came to the first ever Spiro Sync Conference in Dayton, OH. What were people's impressions? What were the biggest takeaways? Watch or listen to hear what you missed. We hope we can see you next year!
Chapter Timestamps:
00:00 Episode Open
02:35 Spiro Updates
03:34 Spiro Sync Venue Highlights
13:00 Attendee Impressions & Takeaways
35:27 Summary Thoughts
43:01 Episode Wrap-up
Todd and Craig speak with Justin Cyrus, owner of North Carolina Real Estate Media, and speaker at the REPP 2025 conference. Justin shares his infectious joy and energy and how to have FUN in your business. You don't want to miss this!
Suggested reading from Justin: "Unreasonable Hospitality" by Will Guidara - https://a.co/d/2xVLAjj
Chapter Timestamps:
0:00 Episode Open
02:25 Justin Cyrus - Fun in Business
51:32 Episode Wrap-up
Strong systems don’t just organize your business — they change how it performs. In this episode of the Spiro Podcast, Todd and Nick, CEO & Co-Founder of Titus, sit down with Logan Stewart, Owner of Drone Digital. Logan shares how implementing Titus transformed his day-to-day operations, improved efficiency, and helped him scale with more confidence and clarity. The conversation explores real-world use cases, operational growing...
Owner of Weston Media, Tyler Graham joins Todd on the podcast this week to talk about the presentation he made at the REPP 2025 conference, along with some "work hacks" to help your real estate media business grow and succeed.
Chapter Timestamps:
0:00 Episode Open
01:40 Spiro Updates
03:48 Spiro Sync Conference
04:54 Tyler Graham - Weston Media Story
20:53 Business & Overcoming Trauma
33:11 Building Your Team
43:01 Power of Net...
Broker deals are often seen as a fast track to growth in real estate media—but are they always the right move? In this episode, Todd and Craig sit down with Scott Golmic to explore a different perspective on broker relationships and long-term business strategy. Scott shares his experience navigating broker partnerships, protecting client ownership, and building a sustainable media business without sacrificing independence. The conv...
Colleen Kydd, co-owner of Three Palms Media joins Todd & Craig this episode to talk about the talk she gave at the REPP 2025 Conference. Her presentation was on "Your Impact as an Owner". Have you ever considered the impact you have on other people's lives as a business owner? Or considered how you might have more impact as an owner? Listen in for some great thoughts and insights from Colleen!
Christmas is almost upon us! Have you thought about what you may want to do for your clients for Christmas? Where do you start? Do you get gifts for everyone? Gifts for only some clients? What about cards? Or brokerage offices. Todd and Craig walk you through planning your holiday season client interaction plan, and how to continue to make an impact on them even during a slow season.
WOW Video Tours Gift Store: https://www.wowvideo...
It's been awhile since we've done an Owner Spotlight Series episode. This week, we're happy to welcome Chris Powell, owner of Lighthouse Studio in Seattle, WA. Chris was a speaker at the REPP 2025 conference, and we're excited to have him share part of his story that led him from resisting hiring, to loving it.
You can contact Chris via his Instagram at: @lhstudio.re or visit his website at: http://lh.studio
Book Suggestions fro...
Todd, Craig and the Spiro and WOW Video Tours teams are back from the REPP 2025 Conference in Las Vegas. They share their thoughts, and the thoughts of some of the attendees that were there. If you've never been to a real estate media industry conference, we highly encourage you to invest in yourself and/or your team, and make sure you get to one!
We'd love to have you join us in Dayton, Ohio for the Spiro Sync '26 Conference. ...
A much requested topic for the Spiro Podcast: Hiring. The challenges. The tips on how to hire. Tricks for finding good candidates. Things to consider like do you hire contractors or employees? We cover as much as we can to help you find your next great hire to grow your business.
Spiro Sync Event: https://spiro.media/spiro-sync/
Chapter Timestamps:
0:00 Episode Open
02:59 Industry Conferences
03:44 Spiro Sync Event
05:40 Hiring Ch...
Shannon Landers, VP of Product for Spiro joins Craig on this week's episode to look back at the 3rd Quarter of 2025, and to forecast what you might expect for the 4th quarter of the year.
To get registered for the Spiro Sync '26 Event, check out: https://spiro.media/spiro-sync/
Chapter Timestamps:
0:00 Episode Open
02:46 Industry Conferences
08:27 3rd Quarter Review & 4th Quarter Forecast
43:44 Episode Wrap-up
There is often a lot of anxiety and fear over having to go out and "sell" your real estate media services and products. But what if we told you that not selling, sells? Steve Musser, Director of Sales & Marketing, along with Chris Voge, Sales Manager both of WOW Video Tours joins Craig this week to talk about an approach to business development that doesn't feel so...well...like you're a used car salesman. (Sorry any used car s...
Decisions, decisions, decisions. As the owner and leader of your real estate media business, you face countless decisions every day. Every hour. Shoot, sometimes every minute. Some are easy to make. Some are hard to make. How do you prioritize them? How do you handle the hardest and most challenging decisions? Todd shares the top 3 hardest business decisions he's faced as owner of WOW Video Tours and Spiro, and how he approached th...
What role does faith play in our daily lives? And when we say daily lives, we include our work/business lives. Think about it: At least 8 out of our waking hours (usually more) is spent in the marketplace...our businesses and our interactions with other business people. So if you're a person of faith, what role do your beliefs have on your business? If you're not a person of faith, what role could it have? We realize this isn't a "...
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