The Spiro Podcast: Managing your Real Estate Photography & Videography Business
The Spiro Podcast covers the business of Real Estate Media. There’s a large volume of fantastic information on the creative aspect of the Real Estate Media Industry, but not as much on how to run the business side of a real estate media company. We’re here to help you grow and manage the business side of your business!
Episodes
It's the age-old question in business: What do I do about my competitors who are offering ridiculously low pricing and devaluing what our industry does? Yes: The Race to the Bottom. How do you handle it as a business owner? Do you race with the competitor? Do you compete on price? Do you compete on service and quality? What shifts in your business do you need to make if any? Todd and Craig tackle the question with some thoughts for...
What is the importance of your personal ethics, principles and integrity in running your real estate media business? What things do you need to consider? What situations have you faced or may you face in the future (if you haven't yet?) What impact does establishing your ethics have on your business and its success? Todd and Craig discuss this and give you some things to consider if you haven't thought much about it.
Chapter Timest...
Have you ever been a bit nervous about approaching a Broker or a Brokerage as a whole to introduce yourself and your real estate business? Have you tried before and gotten little to no response? Does it seem impossible to get that "big break" How long exactly DOES it take to develop a good relationship with a Real Estate Brokerage? These are all questions we've all dealt with. We invite you to listen in to grab some tips and tricks...
We have a GREAT topic, and had (yes, had) two great guests lined up to share with you what Realtors look for in a real estate media partner. Pam Swiercz and Janelle Pfeiffer of Berkshire Hathaway - KEE Realty in Southeast Michigan were on the schedule to join us to share their valuable insight, but, technical issues got the best of us! So, Todd & Craig share their thoughts and experiences of what they've learned from Realtors i...
This week we're excited to talk with our very first international real estate media company owner, Simon Caya, of Caya Media! Simon shares his insights on having a positive owner mindset, decisiveness, fitness for owners and some of the minor cultural differences of real estate media outside the U.S.
Chapter Timestamps:
0:00 Episode open
01:56 Some Encouragement for You
04:51 Spiro Updates
07:14 International Owner Spotlight – Simo...
Shannon Landers, VP of Product at Spiro joins Todd & Craig on the podcast to summarize the events of the 1st quarter in real estate, and to offer her forecast of what to expect in the 2nd quarter 2025. How can you best prepare?
Chapter Timestamps:
0:00 Episode Open
0:02:02 Spiro Updates
04:37 AutoHDR Implementation at WOW
07:21 Shannon Landers - 1st Quarter Review/2nd Quarter Forecast
1:05:31 Episode Wrap-up
AI photo editing. Love it. Hate it. Be suspicious of it. Every opinion is out there, and the real estate media groups and forums online have been talking a lot about it. Why the sudden surge in interest in the last month? Primarily due to a company called "AutoHDR". This week, we welcome fellow Real Estate Media company owner Matt Gia, who started AutoHDR. So what's the story with this effort and emerging method of real estate phot...
REPP 2024 Speaker Warren McCarthy, of McCarthy joins Todd & Craig this week to share his story of how he went from being a full time medical student, to a Real Estate Media Business Owner. Warren shares some great insights and inspiration for you to continue growing your business. You don't want to miss this!
Chapter Timestamps:
0:00 Episode Open
02:12 Spiro Software Updates
05:10 How to Suggest Spiro Features
05:44 Thanks to V...
While Todd is out this week, Craig & Steve Musser, Director of Sales & Marketing at WOW Video Tours go over some strategies to help you grow your client base. How much does personality play into how you approach your business development plan? Can you have different methods within the same company with different business development specialists? What are the ways you develop client relationships utilizing your personality a...
Todd and Craig give the latest updates on Spiro, an updated discussion on AI Photo Editing, and address a listener question about how to effectively follow up with Brokers and Realtors that you've contacted regarding your real estate media services. Thank you for your continual feedback and questions to the Podcast!
Chapter Timestamps:
0:00 Episode Open
01:57 Spiro Updates
05:55 AutoHDR AI Photo Editing
21:25 Fortune is in the Fol...
There's no way around it: AI Editing is emerging...fast and strong. So what are the impacts on our real estate media businesses? How does this affect us? How does this affect our clients? How does this affect our human editors? Todd and Craig discuss the various scenarios and what this quickly emerging technology can do to impact our businesses.
Chapter Timestamps:
0:00 Episode Open
01:39 Spiro Super User Facebook Group
06:15 AI Ph...
Todd & Craig tackle some of your questions you've sent in. What can we try to help answer for you to help you build a strong Real Estate Media business?
Chapter Time Stamps
0:00 Episode Open
03:45 Developing a Year Calendar
08:00 Never Be Surprised
14:45 Take Care of Your Health
21:26 Spiro Updates
28:54 Answering Listener/Viewer Questions
45:36 Joining the NAREB – Democracy in Housing
57:18 Episode Wrap-up
Colleen Kydd, co-owner of Three Palms Media joins Todd & Craig again on the podcast to discuss "Building Your Dream Team", her topic she spoke on at the REPP 2024 conference. Are you at the point of needing to start to hire and grow your team? Are you wanting to work more ON your business rather than IN your business? Watch/Listen for some great advice and wisdom from Colleen!
Chapter Timestamps:
0:00 Episode Open
02:11 Book Gi...
Todd shares an introduction to coaching techniques for you to start implementing in the leadership of your team. Connecting with the people on your team in a real, human level can pay dividends...not just literally, but also in the relationships you have with your employees and contractors.
Chapter Timestamps:
0:00 Episode Open
01:43 Coaching Techniques Intro
03:17 Spiro Academy Info
05:34 Spiro Updates
07:31 Main Topic: Coaching T...
We know...it's not a particularly gripping topic to discuss, but it IS critical to master. What is it? Managing your time. And what is one of the most effective ways to do so? Tracking your time. Todd and Craig discuss the time tracking method to helping you become more efficient, and ultimately more effective in running your real estate media business.
Also, Craig is giving away another book on leadership. This week's book giveawa...
The title of this episode is pretty self-explanatory. While we always aim to serve others in our businesses with consistency and excellence, mistakes/human errors DO happen. So, when you DO make a mistake with a client, how do you handle it? You can you turn a potentially bad situation, into something redeemable. Craig shares a failure on his part, and he and Todd talk through how it was addressed and maintained the client relation...
What is your most valuable asset in your real estate media business? If you're an owner that has anyone shooting for you besides yourself, we'd propose that your photographers are that "most valuable asset", so we believe it's critical that you...cover your assets! Listen in for tips from Todd & Craig on how to truly care for the humans that are helping you serve your clients and grow your business! It's worth the effort to inv...
An awesome attitude in life goes a long way in not just your personal life, but also in your business. Todd and Craig welcome special guest, Tyler Graham, owner of Weston Media, and a REPP 2024 Panel Speaker. Tyler shares his beginnings as a Real Estate Media Photographer and business owner in the Myrtle Beach, SC market, and how he grew at the rate that he did. He makes growth look easy...but is it?
Tyler's Instagram: @ItsTylerGra...
Vice President of Product at Spiro, Shannon Landers, joins Todd & Craig to discuss our 1st Quarter 2025 Forecast of what the Real Estate Market will look like (primarily in the U.S.). Todd shares the latest updates for the Spiro Software platform, and we get rolling with a new year. Thank you for joining us for the Spiro Podcast!
Chapter Timestamps:
0:00 Episode Open
03:10 Spiro Updates
06:00 First Quarter Forecast Introduction
...REPP 2024 Panel Speaker Scott Golmic, owner of The Real Estateographers joins Todd & Craig on this episode to talk a bit about his topic he presented at the REPP 2024 conference: Growing from 0 to 20K a Month in a new to him market. Scott talks about what not to worry about in starting and growing your business, traps he fell into and how to avoid them, and how to best audit and prioritize your time as an owner.
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