The Spiro Podcast: Managing your Real Estate Photography & Videography Business
The Spiro Podcast covers the business of Real Estate Media. There’s a large volume of fantastic information on the creative aspect of the Real Estate Media Industry, but not as much on how to run the business side of a real estate media company. We’re here to help you grow and manage the business side of your business!
Episodes
What role does faith play in our daily lives? And when we say daily lives, we include our work/business lives. Think about it: At least 8 out of our waking hours (usually more) is spent in the marketplace...our businesses and our interactions with other business people. So if you're a person of faith, what role do your beliefs have on your business? If you're not a person of faith, what role could it have? We realize this isn't a "...
Wisdom is the application of knowledge. We hope this episode is an opportunity for you to apply the knowledge of what mistakes NOT to make, that we've already made for you. It's always fun to hear how others screwed up, right? We hope you get some laughs and good information.
Links mentioned in the episode:
REPP Conference: http://repplaunch.com/repp2025
Spiro Sync Event (Tickets not available yet): http://spiro.media Chapter
Time...
Craig is put in the hotseat as the owner of Spiro and WOW Video Tours, Todd, goes through Craig's Grade Card. Does Craig pass? Watch & listen to find out!
Chapter Timestamps:
0:00 Episode Open
02:18 Spiro Updates & Events
07:27 Craig's Grade Card
42:37 Episode Wrap-up
This week we get an inside view from the Brokerage's perspective on what it's looking for in marketing for it's Realtors. Steve Helton, Realtor and Director of Marketing for Keller Williams Advisors & Pinnacle Group joins Todd, Shannon and Craig on this week's episode to talk all things Marketing from the Broker's perspective.
Chapter Timestamps:
0:00 Episode Open
04:30 Spiro Announcements & Updates
06:12 A Brokerage's Pers...
Shannon Landers, VP of Product for Spiro joins Craig on the podcast this week to talk about the Top 5 Things to do in Slow Season when your photography team has fewer shoots and you as the owner have more time to work on your business.
Chapter Timestamps:
0:00 Episode Open
02:21 Spiro Updates
03:55 Spiro Sync Gathering
06:13 Top 5 Things to do in Slow Season
44:17 Episode Wrap-up
Have you ever had a client ask you if they can pay when their listing closes? Has that been an uncomfortable or awkward conversation? (Maybe it has, maybe it hasn't.) Have you found that challenging to integrate into your workflow? Todd, Shannon and Craig talk with Nick Narodny, owner of Titus. What is Titus? Watch or listen to find out more about how Titus can integrate into Spiro and make agent pay at close possible for you...
We all know the effort that is needed to win new business. But how much work do we put into retaining the clients we've won? If you're losing more clients than you're winning, or even breaking even in that, you have a leak problem! Todd and Craig talk about what to do to plug the leaks in your real estate media business!
REPP 2025 Conference: http://repplaunch.com/repp2025
PMRE 2025 Conference: http://pmreconference.com
Todd decided he wanted to know what a day in the life of Craig was like, so the questioning has started. Have you wondered what Craig's life is like during the workday? How does his role work? What does he have time for? How does he manage his time with both taking listing photos and video tours in addition to developing business in his market? Has he taken time out of his day to get a tattoo?
What would you do, or do differently if you had to start your business over today? Would you do the same initial setup of your business? Would your business development effort (sales) look the same? Would you hire employees or contractors the same way or in the same order? What would you do the same, and what would you do differently? Listen in to think through what you would do or not do, and what Todd and Craig may do differ...
It's easy to get caught up with the latest technique or method to try and win new clients. But is the latest fad in how to do so a sustainable sales and business development effort? Or is a more consistent system the way to go? What's the difference between techniques and systems when it comes to your business development effort? Todd and Craig discuss the differences and the advantages/disadvantages, and how you can develop and gr...
What will help you grow your real estate media business faster and larger? Just the right camera and gear, or sound business principles that you can apply consistently? Todd and Craig argue: It's not about the camera.
Chapter Timestamps:
0:00 Episode Open
01:54 Industry Conferences
05:12 Spiro Updates
06:05 Spiro Sync Gathering?
10:49 Growth Isn't About the Camera
54:11 Episode Wrap-up
It's almost the entire Spiro Family on this week! Todd, Shannon, Nick and Lovie hop on the podcast to talk about the Spiro Concierge Onboarding Program that's available to Spiro users to help you get set up and running with your real estate media online ordering and delivery system. Listen to learn about how you can take advantage of this incredible program to help you get Spiro set up and working for you and your clients!
Chapter ...
Spiro VP of Product, Shannon Landers, joins Todd & Craig to go over numbers nationally (US) from the 2nd Quarter (what we have through May anyway), and also looks ahead into 3rd Quarter 2025. What can we do to adjust our businesses for the changing market? Nationally things seem to be moving towards a Buyer's market. How can you communicate your value proposition for your Realtor clients as homes are sitting longer in the marke...
Are you at the point in your business where it's successful and profitable, but....you're unhappy? Have you looked at what may be contributing to that unhappiness? What's your plan for tackling that and alleviating that? Todd and Craig talk about The Owner's Trap, and how you can avoid it, or escape it.
Chapter Timestamps:
0:00 Episode Open
01:29 The Owner's Trap Introduction 0
2:03 Educational Conferences
03:48 Spiro Updates
04:16...
While Todd is off this week, Jess Paxson, Director of Operations for WOW Video Tours joins Craig on the podcast to discuss a half year goals check-up, and the goal WOW Video Tours has had of raising leaders within the business. How are your goals coming for 2025? We're over halfway through the year now. Have you thought about raising leaders in your business to free you up to work on the business even more than you are currently?
It's the age-old question in business: What do I do about my competitors who are offering ridiculously low pricing and devaluing what our industry does? Yes: The Race to the Bottom. How do you handle it as a business owner? Do you race with the competitor? Do you compete on price? Do you compete on service and quality? What shifts in your business do you need to make if any? Todd and Craig tackle the question with some thoughts for...
What is the importance of your personal ethics, principles and integrity in running your real estate media business? What things do you need to consider? What situations have you faced or may you face in the future (if you haven't yet?) What impact does establishing your ethics have on your business and its success? Todd and Craig discuss this and give you some things to consider if you haven't thought much about it.
Chapter Timest...
Have you ever been a bit nervous about approaching a Broker or a Brokerage as a whole to introduce yourself and your real estate business? Have you tried before and gotten little to no response? Does it seem impossible to get that "big break" How long exactly DOES it take to develop a good relationship with a Real Estate Brokerage? These are all questions we've all dealt with. We invite you to listen in to grab some tips and tricks...
We have a GREAT topic, and had (yes, had) two great guests lined up to share with you what Realtors look for in a real estate media partner. Pam Swiercz and Janelle Pfeiffer of Berkshire Hathaway - KEE Realty in Southeast Michigan were on the schedule to join us to share their valuable insight, but, technical issues got the best of us! So, Todd & Craig share their thoughts and experiences of what they've learned from Realtors i...
This week we're excited to talk with our very first international real estate media company owner, Simon Caya, of Caya Media! Simon shares his insights on having a positive owner mindset, decisiveness, fitness for owners and some of the minor cultural differences of real estate media outside the U.S.
Chapter Timestamps:
0:00 Episode open
01:56 Some Encouragement for You
04:51 Spiro Updates
07:14 International Owner Spotlight – Simo...
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