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This time the guest of the podcast is Rupert Sutton, Director & Partner Director & Partner at Weben Partners.

Rupert has more then 30 years of experience in working in consulting, marketing and sales in Asia and Europe, with biggest part of it of living and working in Japan.

In the Part 1 of our conversation we have discussed the intricacies of the Japanese retail market and other channels to enter Japan with FMCG.

Highlights from the...

When you're entering a new foreign market, nobody knows you there.

Trust in your brand is low, and your understanding of the target audience is limited to research data.

You've got two options: invest in building brand awareness and earning trust over time, or leverage the trust already established by local partners, like dealers or distributors to fast-track your path to initial sales.

But finding the right partner is just the beginn...

Another year comes to its end and it’s time to wrap up.

There were 19 episodes this year. We have explored and virtually travelled with you to 10 countries and got insights from local experts from: Denmark, Ukraine, UK, USA, Israel, Canada, Japan, Lithuania, UAE and finally Colombia.

The more interviews I conduct the more I see the commonalities in all markets that we talk about. In this Christmas episode I will go through some point...

My guest in this episode is Rodolfo Móseres Dieppa, he has 30+ years experience in International Trade and Investment, runs RMD & Associates Consulting and helps to Canadian government in assisting Canadian businesses in their expansion.

And before that Rodolfo made a career as a Consul and Trade Commissioner to Canada for TPO ProColombia with a mandate to promote and develop SME exports from Colombia into the Canadian Market pl...

My guest in this episode is Olga Galyant, the commercial director of Global Swiss Group, a global supplier of vitamins and dietary supplements with headquarters in Switzerland, USA and United Arab Emirates.

Olga has almost 20 years of experience in B2B Marketing & Sales in multi-national companies and lived and worked in quite a bunch of countries like Ukraine, Germany, Poland, Lithuania, Latvia, Estonia, UAE and Switzerland.

And...

My guest in this episode is Olga Galyant, the commercial director of Global Swiss Group, a global supplier of vitamins and dietary supplements with headquarters in Switzerland, USA and United Arab Emirates.

Olga has almost 20 years of experience in B2B Marketing & Sales in multi-national companies and lived and worked in quite a bunch of countries like Ukraine, Germany, Poland, Lithuania, Latvia, Estonia, UAE and Switzerland.

So,...

Is there at all the U.S. negotiation culture? Or is it a number of many cultures within this huge country?

With the guest of this episode we propose you to use the Harvard interest-based negotiation approach to deal with all of them.

This episode is the 2nd part of the conversation with Linda Netsch, the founder of Align Consulting, a general manager at the law firm Flex by Fenwick, a Lecturer on Law at Harvard and Stanford Law Schoo...

Join us in this episode of Start Global Insights as we reveal the potential of Lithuania as a strategic business hub.

My guest this time, Saulius Racevicius, a local professional, with 20+ experience in banking and finance, sheds light on the insights of doing business with this interesting country.

In this episode we discussed:

• The resilient economy of Lithuania amidst regional challenges.

• Lithuania's courageous journey to indepen...

No matter if you are selling locally or globally, to establish your presence in the market you need to negotiate. This is a skill that needs constant development and practice.

In this episode we will talk about Harvard negotiation approach with Linda Netsch, the founder of Align Consulting, a general manager at the law firm Flex by Fenwick, a Lecturer on Law at Harvard and Stanford Law Schools and a visiting lecturer at UCU Business...

One powerful gateway to enter the UK market and tap into its vast potential is the London Chamber of Commerce.

My guest in this episode is Nick Charles, a Head of Community and Member Relationships at London Chamber of Commerce and Industry

For 11 years Nick is helping to almost 7000 members of the chamber to connect to each other and develop business opportunities within the UK and overseas.

In our conversation we will discuss:

• Wh...

This episode is devoted to trade with Canada. Part 2.

Our guest is Maria Guzman, a Senior International Market Consultant at Ontario Ministry of Economic Development.

Maria has 15+ years of experience in international business development with Government & Export Development sector, private Companies and Non/for profit organizations.

In the second part of the interview with Maria we will discuss:

• how to approach buyers and clie...

Discover the ins and outs of entering Japan's business landscape. In this episode, we're joined by Satoru Madono, a Japanese expert with over 40 years of experience in international finance and assisting foreign corporations in establishing a foothold in Japan.

Join us as Satoru provides valuable insights and strategies for exporters looking to thrive in Japan's unique business environment. From historical influences to modern chall...

Almost all foreign experts Start Global Insights podcast interviews say this magical phrase to the exporters: Do your homework and research the market you are going to enter.

So, the next episode will be devoted to the topic of Market research.

The explainer is split into three easy steps that one should follow to complete systematic market research.

Here are some key points from the episode:

• Set clear goals for your market researc...

This episode is devoted to trade with Canada. Part 1.

Our guest is Maria Guzman, a Senior International Market Consultant at Ontario Ministry of Economic Development.

Maria has 15+ years of experience in international business development with Government & Export Development sector, private Companies and Non/for profit organizations.

We will discuss:

• the multinational business culture in Canada
• Canada as a gateway to the US mark...

In this episode we will talk about Israel, one of my favourite countries in terms of international business that I use as an example in my international expansion strategy courses.

My guest in this episode is Or Haviv, a partner, and head of innovation at Arieli Capital.

Or has more than 17 years of experience in working with Israeli innovation ecosystem and innovation centres, and will share with you the insights about this side of ...

Welcome to the podcast episode, where we explore the exciting topic of entering the UK market.

Our guest, Anne Gadd, brings a wealth of experience from her two diverse careers in commerce and law firm marketing. Anne shares invaluable insights on the challenges and opportunities that await businesses looking to establish themselves in the UK.

From understanding the vastness of the market and choosing the right location to navigating ...

Can the tradeshows be an effective tool for your international expansion?

Many would say – no. But it’s like in he old joke about pesto recipe “Your pesto recipe is bad, I did all what you wrote, but I didn’t have pine nuts, olive oil and basil, so I took peanuts, sunflower oil and parsley – nothing close to the real pesto souse” 😊

In this episode of the Start Global Insights I talk to Julia Lisovska, commercial director of the succ...

How to generate leads? How to find clients abroad? These are the most common questions from the exporters that I hear in my consulting practice.

So I decided to invite the expert in international lead generation, Maryna Solomanchuk, the CEO of Sparklead.

Maryna shared her experience in this field, and we will discuss the following:

• What is the process of lead generation

• What’s the most important in this process

• Why you can’t just se...