The Profit Loop With Alisa Conner
Turning patient and client experience into your most powerful growth strategy. Every week, Alisa Conner breaks down the acquisition, retention, and referral strategies that actually work for specialty medical practices and professional services firms. No fluff. No marketing jargon. Just the tactical, practical game plan for building growth that sustains itself. Built on the principle of Purposeful Hospitality — the idea that the experience you design for patients and clients isn't a nice-to-have, it's your most profitable differentiator. Whether you're a physician owner competing against PE-backed groups, a practice administrator trying to fill calendars, or a managing partner building a client pipeline that doesn't depend on your personal network — this show is your weekly playbook. 🔗 Free practice/firm assessment: alisaconner.com/assessment 🌐 Website: alisaconner.com 📩 Connect on LinkedIn: linkedin.com/in/alisamconner New episodes drop weekly.
Episodes
Your practice charges premium prices, but does the experience match those prices? Full waiting rooms, ringing phones, repeated paperwork, and patients who feel like a number, that's not a luxury brand, that's the DMV. In this episode, Alisa Conner walks through the five critical patient touchpoints where most healthcare practices destroy their brand experience: the first phone call, the waiting room, the exam room, post-visit fo...
Every website in your industry says the same thing: 'patient-centered care,' 'best in class,' 'highly rated.' AI is making it worse. So how do you stand out when your competitors sound exactly like you? In this episode, Alisa Conner breaks down why luxury brands like Tiffany, Rolex, and the Ritz-Carlton are posting record profits while commoditized businesses fight over shrinking margins, and how you can apply the same strategy ...
This show started as The Feed You Podcast, became Second Act Entrepreneurs, grew into CX Fanatics — and now it's becoming The Profit Loop. Each version reflected where the work was heading. And the work has headed somewhere very specific.
In this week's episode, we dive into why speaking, although it can be the BEST lead generator for your coaching or consulting business, if done wrong, it can lose 97% of your leads. In this packed episode you will learn the #1 reason selling from stage falls flat and what to do instead. This episode will help you refine your lead generation strategy so you turn every stage into more opportunities for people to become long-term cus...
In this week's episode discover the 2025 lead magnet blueprint that will attract ideal clients, start building connections and relationships with them, and turn them into paying customers sooner rather than later.
👉 CLICK HERE to access the "Create an Irresistible Lead Magnet" Secret Podcast training.
In today's episode, we dive into the big difference between one-to-one trust building and selling vs. building know like and trust...
In this week's episode learn 3 ways to convert more of your audience into warm leads that are ready to buy so you are making the most of your marketing time and budget.
In today's episode, we dive into the importance of building trust and relationships with our audience, especially in today's AI-driven world.
Discover inside:
✅ How to build engagement, trust, and rapport with your audience
✅ Why specificity in your content will tak...
In this week's episode learn why your email is one of your marketing lifelines and how it can future-proof your business from any social media antics like the TikTik ban.
🚀 If you are building your business on rented land (the only marketing real estate you own is your website and your email list) then tune in to discover how to future-proof your marketing strategy!
📱 What You'll Learn: Why social media platforms are killing ...
In this week's episode discover why selling from the stage rarely goes the way you think it will and what to do instead. Learn the top mistakes most speakers and coaches make when it comes to introducing new leads to your ecosphere (especially when speaking) and how to get them to move forward in your sales funnel.
Discover inside:
✅ The 5 Mistakes Most Speakers Make When Trying To Sell From Stage ✅ The best way to move audience ...
In this week's episode discover three reasons why your service-based business should embrace a subscription model. You may be thinking - there is NO way a subscription model would work for my business. But this episode will give you plenty to noodle on and may even spark your next brilliant offer. Stay tuned until the end, because there is a bonus waiting for you.
Discover inside:
✅ 3 benefits of creating a subscription model for...
In this week's episode discover how to prevent subscription churn and increase profit plus what it's REALLY costing your business to keep chasing new customers.
Learn:
✅ 3 simple changes that will keep your subscribers engaged, happy, and sharing your brand with friends. ✅ The #1 frustration for clients in a subscription service. ✅ How to stand out from your competitors when it comes to amplifying your subscription offer. ✅ Who ...
In this week's episode discover how to attract the next generation of buyers and what makes them tick when it comes to buying decisions. Get ready to get to know GenZ.
Learn:
✅ Where GenZ hangs out online and offline and what they expect from brands who meet them there. ✅ What Generation Z focuses on when applying their buying power. ✅ How to adjust your marketing, sales, and customer strategies to appeal to Generation Z. ✅ Abo...
In this week's episode discover how to master the art of creating magnetic experiences for your customers that lead to increased revenue, sales, and lifetime customer value.
Learn:
✅ How to personalize and customize your emails to increase customer engagement. ✅ Why most social media falls flat and ways to stand out from others and create loyal customers. ✅ How to test new products, offers, and discounts without spending tons of ...
In this week's episode discover three ways to consistently increase your wine club memberships and reduce wine club churn.
Don't have a wine subscription business?Stay tuned, because these three steps can be applied to your business as well.
Learn:
✅ Why your wine club differentiation factor matters more than ever ✅ Who in the wine industry is standing out and why ✅ How your messaging is repelling not attracting wine club subsc...
In this week's episode discover even more reasons why EVERY business MUST have a subscription model to increase revenue and profit, now and in the future.
Plus learn: ✅ The number one benefit of having a subscription model (don't miss this one) ✅ Examples of subscription models that have replaced product revenue ✅ How to innovate and create new products based on customer feedback ✅ The power of a subscription in accurate foreca...
In this week's episode discover why every product and service business MUST have a subscription model to increase revenue and profit.
Plus learn: ✅ The number one benefit of subscription models ✅ Hidden perks of having consistent subscribers (it's not what you think) ✅ How to create raving fans and brand loyalty with your subscription ✅ The power of subscribers in determining higher lifetime customer value ✅ Why subscribers = ...
In this week's episode discover Discover how to turn new customers into brand fanatics in your direct-to-consumer business & eliminate endlessly selling to new clients.
Plus learn: ✅ Which companies you need to mimic when it comes to customer experience ✅ How to effectively gather customer feedback ✅ How to create personalized customer experiences the easy way ✅ The one thing to avoid when asking customers to share their ex...
In this week's episode discover how to amplify your customer experience with new customers to increase loyalty, end the sales grind, and great raving fans.
Plus learn:
✅ The number one thing you need to do to increase sales and profits per customer ✅ Which customer tactic will save you the most time and headache ✅ What problems the wine industry solves ✅ How a heating and air conditioning company could create a subscription mode...
In this week's episode discover how using customer experience with visitors who aren't yet customers will increase your conversions and sales.
Plus learn:
✅ The biggest marketing mistake you need to unlearn now ✅ Why the more you know about your customers the easier it is to get them to buy ✅ How to gather customer data and organize it to make better sales and marketing decisions ✅ How to launch new offers, products, and service...
In this week's episode discover the difference between customer experience and customer service.
Plus learn:
- The biggest mistakes businesses are making when it comes to customer experience
- Why 97% is an important number
- How old marketing methods are failing BIG time
- Buying changes that are impacting future buying
- The one industry that needs an email makeover
- 3 steps to uplevel your customer experience game
Listen to th...
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