eCommerce Impact Podcast
Hear how founders launched and grew their eCommerce brands, plus get tips from the expert agencies and strategists who support them. Every two weeks, Jessie Healy, Founder and CEO of Webtopia, sits down with some of the biggest movers and shakers in the world of sustainable eCommerce. About your host - Jessie Healy is the former head of Performance Marketing for Etsy, and 4 years ago founded Webtopia - a growth agency for mission-driven eComm brands. See more on www.ecommerceimpactpodcast.com
Episodes
I sat down with Collin Slattery, founder of Taikun Digital. He has helped scale brands from scrappy startups to multi-million revenue machines using Google Ads. We had real talk about Google Ads and how to ensure your spend actually drives incremental revenue not vanity metrics.
We dig into what actually moves the needle in Google Ads today, including:
- Why Google brand is NOT bringing incremental revenue - 90% of the time
- How incr...
Dive into strategies on how to navigate the rising costs of Meta advertising. The discussion covers making ad accounts more efficient, utilizing data and tracking, and employing psychological and emotional insights for better creative. Key topics include optimizing campaign structures, understanding attribution models, leveraging first-party data, and crafting diverse and effective ad creatives. Listeners also get practical tips o...
Jessie chats with Ruben Posthuma, Head of Sales & Marketing at Dr. Bugs Popcorn, a New Zealand-based brand shaking up the snack aisle with indulgent popcorn made for adults. Ruben shares how the business went from a lifestyle venture to a DTC powerhouse—scaling 10x in revenue—thanks to inventive flavors, smart ad strategies, and clever product development.
We dive into the brand’s monthly flavour drop strategy, UGC pla...
Want to boost revenue without increasing ad spend? Jesse Kay from VYBER Media breaks down the most effective email and SMS automation strategies for eCommerce brands.
Learn how to:
- Keep customers engaged with personalized content
- Increase conversions with smart segmentation
- Use SMS strategically without annoying your audience
- Build automations that generate revenue while you sleep
If you're still sending one-size-fits-...
John Horn has worked on over 1000 Google Ad accounts and is here to give us the low down.
Here's what we cover:
- Why Performance Max is king - but only with guardrails.
- How Standard shopping still has a place.
- What Google Demand Gen Campaigns are, and why they are the new frontier.
Plus we discuss how 3rd Party Attribution can sometimes be more of a hindrance than a help.
This week we are diving into a cool new tool that allows you to finally get those elusive social followers to take action, join your email or SMS list and start buying from you - all with automated DMs that are totally free of friction (and admin).
Jesse is the New York based co-founder of HiTide, the social SMS & Email list growth platform for Shopify brands. Before HiTide, Jesse scaled teams at two industry transform...
Understanding the effectiveness of your marketing efforts’ is crucial, but figuring out how feels impossible.
One way to do this is through attribution—the process of figuring out which touchpoints or platforms get credit for driving sales.
Phoenix Ha, long-time Meta media buyer and marketer, now CEO and co-founder of the attribution platform AdBeacon is here to demystify the murky world of attribution for you.
Omer Hazer from Atlas Ventures is here to break down the exact strategy he uses for his clients to successfully double their email revenue.
Omer breaks it down step-by-step so you can cut and paste it directly into your business.
Want the full strategy breakdown?
Email Omer at hello@atlasventures.co or connect through LinkedIn.
Mike Rhodes recently exited his Google Ads Agency and now spends his time playing with AI - he's here to chat you through some super fun and easy ways you can start thinking about using AI, without it feeling overwhelming and scary.
After this chat I have already started doing new things with AI that I never thought possible. Prepare to be inspired!
Benjamin Gold is a serial eComm entrepreneur, investor and agency-owner and he is here to tell us why SEO could be the secret to unlocking growth in your eComm at a fraction of the cost of paid ads
He drops some huge nuggets on the call that you can implement right away on your Shopify Store.
- Why SEO is one of the biggest leverage points to bring down cost per acquisition of eCom/Shopify businesses
- Sh...
If you sell your products in retail and have been wondering how to connect better with those customers - you are in luck. This week we have Kait Stephens here to talk to us about a new technology that allows you to get those mysteries retail shoppers onto your Klaviyo list, and even better you can also create promos that they can redeem in store, and track - without having to involve and negotiate with retailers.
For the first time ever - a solo episode from me - here to tell you my story of how I got here!
From random grad jobs, to lots of travel, and then being forced into entrepreneurship at 7 months pregnant - here is my no-holds-barred story!
Want to connect - find all my socials and my newsletter at www.jessiehealy.com
Rosie Davies Smith is back by popular demand to share all the PR secrets on how to get your product into Christmas gift guides this year- Rosie is the founder of PR Dispatch - a PR platform supporting over 350 product-based businesses.
In this episode, we discuss about-
◾️How Christmas Gift Guides can grow your eComm store
◾️How early to plan for Christmas PR
◾️How the press helps skip the research phase for customers
◾️Step-by-step g...
Let’s get down and dirty with your numbers - with finance maestro and founder of CFO expertise (Now Rebranded as DTC wealth) Jarrod Souza. Jarrod is here to shed light on how you should handle your finances - especially if you plan on an Exit.
In this episode, we talk about -
- How to figure out your CAC goal and lifetime value
- At what stage should a brand be more aggressive with acquisition targets
- How to forecast cash flow for ...
This week we are joined by Will Lawrenson, CEO of Customer Who Click! Startup marketer turned CRO specialist, Will, shares all the details on how to optimise your business for a better CRO.
In this episode, we talk about-
- The UAM method to increase your conversion - Usability, Anxiety & Motivation
- How social proof makes your product seem genuine
- The biggest misconceptions about CRO
- What REALLY motivates a customer to buy yo...
This episode is a recording of a recent workshop we gave - covering the four powerful changes you can make in your eComm marketing strategy to help you turn a corner in your growth.
We delve into what separates e-commerce brands that manage to scale from those that stay stuck and churn their wheels. Hosted by Webtopia Founder/CMO Jessie Healy and insights from Ben Dyer, Head of Growth at Webtopia, we uncover key strategies and shif...
This week we are joined by Andrew Leahy founder of Seed Accel. Andrew was just 19 when he entered the ecom space and never looked back! Learn about how to attract the perfect investor for your brand!
In this week’s episode we cover-
- What are the elements an ecom brand should establish before seeking an investment?
- Why are metrics important for getting an investment for your ecom brand
- What makes you the right person to ...
Jordan West takes us through the secrets to his incredible success with TikTok shop! Jordan is a multiple eComm brand owner, eComm agency owner all around e-Commerce growth expert and he has a tonne to share with us today,
In this episode, we talk about-
- How TikTok changes the way we interact with influencers
- How to get UGC for your ads via TikTok shop
- How the brand Frost Buddy scaled their business with TikTok shop
- How to ge...
Join us this week as Shopify maestro Clayton Bates shares the ultimate secrets to uplevel your Shopify store. Don't miss out on the insider tips from a true veteran of Shopify:
- Common mistakes people make with Shopify
- Tricks to a more effective Shopify homepage
- Which review platforms he love
- Tips to improve your performance on Shopify store
- What to put on your ‘about you’ page
- When should you jump from Shopify to Shopify plus...
Webtopia’s Email marketing lead Mo Magdy talks us through the ideal flow strategy that doubled a client’s revenue.
This is a special episode where we discuss how a brand’s monthly email flow revenue percentage went from 10% to 17.6% using email flows
- What is an email flow
- How to segment your email list better
- How to send fewer campaigns and still hit the growth goals
- The five main email flows that an e-commerce company should have
- ...
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