Cannabis Marketing Live

State market maturity determines your cannabis marketing strategy. What works in an early-stage market won’t work in a mature or highly competitive environment. As cannabis market growth accelerates across the U.S., operators need a 2026-ready strategy that adapts to each stage of maturity.

This webinar breaks down the essential frameworks for three distinct maturity tiers:

• Pre-Launch & New Markets: Build the right foundation...

Most dispensaries think retention lives at the register.

Loyalty points. SMS offers. BOGO deals.
Short-term lifts that quietly train customers to wait for the next discount.

But real retention does not happen at checkout.
It happens between visits.

Between visits is where preference forms.
Where trust compounds.
Where customers decide who they come back to before they ever open a menu.

In this session, we unpack how Mar...

AI is reshaping how consumers discover products and Reddit is quickly becoming one of the most influential signals behind what shows up in those searches. With OpenAI’s recent launch of native shopping inside ChatGPT, Reddit conversations are now more powerful than ever in shaping how products, brands, and education appear across AI search results.

In this session, we’ll break down how cannabis and CBD brands can use Reddit to influ...

When it comes to cannabis, finding trustworthy product information can be a challenge. Budist is changing that. Built by industry insiders, Budist empowers consumers and certified cannabis experts to submit detailed product reviews using a 100-point rating system, creating a central hub for credible cannabis insights.

Join us for an exclusive conversation with the co-founder and CEO of Budist, Jocelyn Sheltraw, the industry’s first ...

Episode 3: Cannabis Price Wars: Escaping the Discount Death Spiral

The cannabis industry has been trapped in a cycle of discounting, racing to the bottom with steeper promos that shrink margins and train customers to buy only when prices drop. But there’s a smarter way forward. This session isn’t just about numbers, it’s about how to turn those signals into strategy. 

We’ll be joined by Dennis O’Malley, Cannabis Industry Executive an...

Episode 2 of the Webinar Series: Escaping the Discount Death Spiral

When your competitors are stuck in the discount trap, that’s your opportunity. The strongest cannabis retailers don’t just attract new customers—they keep them coming back, more often and with higher basket sizes. And they’re doing it without slashing margins.

In this session, we’ll show you how loyalty programs and gamified rewards are outperforming discounting at e...

Episode 1 of the Series: Escaping the Discount Death Spiral

Margins are shrinking, and discounts are to blame.

Even when traffic is strong, brands and dispensaries across the U.S. are watching profits erode under the weight of discounts. This episode of Cannabis Marketing Live takes you inside the numbers to show how and why the industry has fallen into a discount spiral, and what to do before it’s too late.

We’ll reveal national and ...

Reddit is one of the most overlooked yet powerful tools for cannabis and CBD businesses. While other social platforms are saturated with short-lived trends and surface-level engagement, Reddit offers something far more valuable: real conversations with real people who are genuinely interested in cannabis, wellness, and emerging brands. 

We’re thrilled to be joined by Danny Kirk, Founder of ReddiReach and creator of the Let’s Market ...

Many cannabis marketers struggle to connect the dots between their advertising efforts and sales. The truth is customers rarely convert after seeing just one ad. Instead, they engage with multiple touchpoints on their buyer’s journey — CTV, Digital Out-of-Home (DOOH), Display, Google Search, SEO, and more—before making a purchase. Yet, most businesses still rely on outdated last-click attribution, which only credits the final inter...

Ready to take your cannabis text message marketing to the next level? Say goodbye to outdated tactics and hello to the power of SMS and MMS marketing! 

Join us for a webinar featuring industry expert Jordan Hobson from Leafbuyer, where we’ll uncover how text-based marketing can ignite engagement, build customer loyalty, and drive repeat sales—all while keeping you compliant with text message regulations. 

SMS and MMS marketing aren’t...

As cannabis marketers, we’ve seen it all—shadowbans, ad rejections, and disappearing accounts. But what if there was a platform where cannabis brands could engage with their audience without constant fear of getting shut down?

Bluesky social media is making waves as a decentralized social network with a fresh approach to content moderation and community-building. But is it this new social media platform cannabis-friendly? ...

Discover how to move beyond traditional metrics like click-through rates (CTR) and uncover the real story behind ad effectiveness. In this 60-minute session, we’ll dive into how attention metrics provide actionable insights, the role of delayed attribution (7-10 days after exposure), and why the “last click” model falls short in capturing the complete customer journey.

What You’ll Learn:

• Why CTR is Only the Beginning: Understand ...

Your pricing strategy sends hidden signals that can either enhance or diminish your brand’s value in the eyes of consumers.

While deep discounts may drive short-term sales, they can also suggest that your products lack quality, are overpriced at full value, or that your business is struggling to maintain customer loyalty. Additionally, consistent discounting conditions your customers to wait for sales rather than purchasing at full...

A dollar saved is a dollar earned— especially when it comes to customer acquisition costs. Acquisition costs refer to the expenses businesses incur when attracting and winning new customers, which can cost five times more than retaining an existing customer. In the cannabis industry, companies are not only contending with each other to acquire new customers; they must also compete with pay-to-play directories such as Weedmaps, whic...

In today’s competitive eCommerce landscape, successful brands aren’t just setting up funnels—they’re building them intelligently to connect, convert, and keep customers. 

This webinar, Boosting eCommerce Revenue Through Smarter Marketing Funnels with Jenny Shi, VP of Media Strategy & Operations at MediaJel, combines programmatic insights with proven funnel strategies to help you leverage data, define your customer journey, and o...

If you're not including Connected TV (CTV) in your advertising strategies, you’re missing out on one of the most significant shifts in media consumption history. According to Nielsen, nearly 70% of U.S. households now have access to CTV, signaling a massive change in how people are consuming content.

In a crowded marketplace, brands and retailers that succeed are the ones that develop a strong brand promise and create lasting c...

Knowing your Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) is more than just measuring performance—it’s the foundation of building a highly effective programmatic advertising strategy. In this webinar, we’ll show you how leveraging these data points can transform your campaigns into precise, ROI-driving machines. By understanding how much you can afford to spend on acquiring new customers and how much value each...

AI is no longer a distant concept; it is a present reality driving innovation and efficiency across industries. According to McKinsey, a staggering 82% of global companies are either using or exploring the use of AI within their organizations. Furthermore, Hubspot reveals that AI saves the average employee 2.5 hours per day, while 28% of business leaders have reported significant cost reductions thanks to AI integration..

Our speake...

Join us for an exclusive podcast episode featuring industry expert Mark Collins, President of Highly Capitalized, as we explore the strategies and insights behind becoming a B2B thought leader in the cannabis industry on LinkedIn. Learn how to optimize your LinkedIn presence, create valuable content, and engage effectively with your network to build your influence and credibility. Mark will guide you through the essential steps to ...