Cannabis Marketing Live

As cannabis marketers, we’ve seen it all—shadowbans, ad rejections, and disappearing accounts. But what if there was a platform where cannabis brands could engage with their audience without constant fear of getting shut down?

Bluesky social media is making waves as a decentralized social network with a fresh approach to content moderation and community-building. But is it this new social media platform cannabis-friendly? ...

Discover how to move beyond traditional metrics like click-through rates (CTR) and uncover the real story behind ad effectiveness. In this 60-minute session, we’ll dive into how attention metrics provide actionable insights, the role of delayed attribution (7-10 days after exposure), and why the “last click” model falls short in capturing the complete customer journey.

What You’ll Learn:

• Why CTR is Only the Beginning: Understand ...

Your pricing strategy sends hidden signals that can either enhance or diminish your brand’s value in the eyes of consumers.

While deep discounts may drive short-term sales, they can also suggest that your products lack quality, are overpriced at full value, or that your business is struggling to maintain customer loyalty. Additionally, consistent discounting conditions your customers to wait for sales rather than purchasing at full...

A dollar saved is a dollar earned— especially when it comes to customer acquisition costs. Acquisition costs refer to the expenses businesses incur when attracting and winning new customers, which can cost five times more than retaining an existing customer. In the cannabis industry, companies are not only contending with each other to acquire new customers; they must also compete with pay-to-play directories such as Weedmaps, whic...

In today’s competitive eCommerce landscape, successful brands aren’t just setting up funnels—they’re building them intelligently to connect, convert, and keep customers. 

This webinar, Boosting eCommerce Revenue Through Smarter Marketing Funnels with Jenny Shi, VP of Media Strategy & Operations at MediaJel, combines programmatic insights with proven funnel strategies to help you leverage data, define your customer journey, and o...

If you're not including Connected TV (CTV) in your advertising strategies, you’re missing out on one of the most significant shifts in media consumption history. According to Nielsen, nearly 70% of U.S. households now have access to CTV, signaling a massive change in how people are consuming content.

In a crowded marketplace, brands and retailers that succeed are the ones that develop a strong brand promise and create lasting c...

Knowing your Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) is more than just measuring performance—it’s the foundation of building a highly effective programmatic advertising strategy. In this webinar, we’ll show you how leveraging these data points can transform your campaigns into precise, ROI-driving machines. By understanding how much you can afford to spend on acquiring new customers and how much value each...

AI is no longer a distant concept; it is a present reality driving innovation and efficiency across industries. According to McKinsey, a staggering 82% of global companies are either using or exploring the use of AI within their organizations. Furthermore, Hubspot reveals that AI saves the average employee 2.5 hours per day, while 28% of business leaders have reported significant cost reductions thanks to AI integration..

Our speake...

Join us for an exclusive podcast episode featuring industry expert Mark Collins, President of Highly Capitalized, as we explore the strategies and insights behind becoming a B2B thought leader in the cannabis industry on LinkedIn. Learn how to optimize your LinkedIn presence, create valuable content, and engage effectively with your network to build your influence and credibility. Mark will guide you through the essential steps to ...

Join us for an exclusive webinar featuring industry expert Ryan Hunter, Chief Revenue Officer of Spherex, as we dive into the world of cannabis brand and product development. Learn how to navigate market trends, adapt to economic influences, and create products that resonate with your target audience. Ryan will share insider tips on crafting compelling brand narratives, mapping out the customer journey, and utilizing the fighter br...

In the digital age, where the battle for consumer attention is fierce, marketers are constantly on the lookout for strategies that not only reach wider cannabis audiences but do so with precision and relevance.

One such game-changing strategy is the utilization of cannabis lookalike audiences. Through advanced data analysis and machine learning algorithms, you can reach audiences that mirror the characteristics, behaviors, and demog...

In the dynamic landscape of regulated marketing, precision and personalization are the keys to success. Enter the realm of advanced location-based cannabis marketing techniques that reshape how cannabis businesses connect with their audiences.

Whether you are interested in boosting brand awareness and prospecting for new customers around your store or targeting vast influxes of tourists for short-term revenue, location-based targeti...

Join Andrew McGraime, Founder of Canna Direct Mail, as he shares insights on how his company hypertargets 21+ cannabis consumers with both direct mail and digital touchpoints. He’ll uncover his secrets for designing effective creative, tracking campaign touchpoints, and helping dispensaries leverage their first-party data. 

Whether you’re a dispensary looking to expand your customer base or a cannabis brand seeking to elevate your l...

In today’s rapidly changing business landscape, the imperative for regulated companies is clear: harness the power of data analytics or risk falling behind. 

Failing to gather customer data, or worse, not knowing how to properly utilize it is a critical misstep for businesses in regulated industries like cannabis, CBD, or alcohol. Don’t let your competition outpace you!

There’s a growing need for cannabis and alcohol businesses to ex...

What Is MOF and Why Is It Crucial in Cannabis Marketing?

The middle of the funnel, often referred to as MOF, is a crucial stage in the buyer’s journey and a point where many cannabis businesses fall short. You may have successfully driven traffic to your webpage, but what happens next? What are you offering prospective customers when they land on your site? Is it easy to navigate and make a purchase? How are you nurturing visitors i...

Think of third-party data as the rocket fuel that can supercharge your cannabis marketing strategies and decision-making—giving you the upper hand in an industry that's getting more competitive by the day. But hey, we get it—navigating the murky waters of cannabis data compliance and data privacy can be a real buzzkill.

Join Matt Taverna, Data Guru, and Principal at Statara Solutions to master the ins and outs of cannabis data ...

Welcome to the future of cannabis retail customer experiences, where dispensary visitor engagement and brand loyalty are not just buzzwords but the cornerstones of a successful business.

Specializing in creating immersive in-store experiences and innovative cannabis retail displays that captivate visitors from the moment they walk through the door not only results in customers purchasing more than initially intended but a...

Can you think of a time you went out on the town and didn’t have a drink in your hand? With the rise in popularity of non-alcoholic beverages and bars, cannabis drinks are poised to shake up the beverage landscape.

Cannabis bev companies have made leaps and bounds in the past few years using nano-emulsification technology to create more consistent dosing and better tasting, fast-acting products.

Non-combustible ...

Unlock the Cornerstone of Cannabis Marketing: The Power of First-Party Data

Are you ready to turn your cannabis business into a customer magnet? Imagine having a crystal ball that tells you exactly what your customers want, when they want it, and how they want it. Well, you don’t need a crystal ball—you need cannabis first-party data. This goldmine of information, harvested directly from your customer interactions, offers you an unp...