Cannabis Marketing Live

Why your best retention tool isn't your loyalty program — it's what happens between purchase one and purchase two

In ten years of working with dispensaries, Steph Vrona has seen the same gap show up almost every time.

It's not the loyalty program. It's not the email list. It's not even the promotions.

It's what happens in the 48 hours after a customer's first visit, and ...

The European cannabis market is moving, but is it ready for you? In this episode of Cannabis Marketing Live, host Jake Litke (CEO of MediaJel) sits down with Jill Agnello, founder of JA Global Consulting, to break down what's actually happening across European and global cannabis markets right now.

Jill has spent the last four years embedded in the international cannabis trade show circuit, from ICBC Berlin to Spannabis in Bilb...

A live webinar for cannabis operators who want predictable revenue, not just big days.

Here's the number that should keep you up at night.

Most dispensaries lose 45–55% of first-time buyers after a single visit. On a normal week that's painful. After 420, when your store just processed more new customers than any other day of the year, it's a revenue crisis hiding inside a great sales report.

You ran the promotions. You...

How smart in-store and digital merchandising increases basket size, repeat rate, and full-price sell-through with Hannah O'Brien from Echtrai. 

Most dispensaries think retention is a loyalty program problem.
Most think merchandising is a store layout problem.

Both are wrong.

Retention is driven by experience.
Merchandising is what controls that experience at the point of decision.

If you don’t control merchandising, you ar...

Female and minority founders face unique challenges in cannabis fundraising. But preparation is everything, and knowing what to do after you secure funding is just as critical as getting it.

This isn't just another cannabis funding webinar. This is a practical two-part playbook: how to position yourself for funding success as a woman or minority entrepreneur, and how to turn that capital into sustainable revenue once you have i...

State market maturity determines your cannabis marketing strategy. What works in an early-stage market won’t work in a mature or highly competitive environment. As cannabis market growth accelerates across the U.S., operators need a 2026-ready strategy that adapts to each stage of maturity.

This webinar breaks down the essential frameworks for three distinct maturity tiers:

• Pre-Launch & New Markets: Build the right foundation...

Most dispensaries think retention lives at the register.

Loyalty points. SMS offers. BOGO deals.
Short-term lifts that quietly train customers to wait for the next discount.

But real retention does not happen at checkout.
It happens between visits.

Between visits is where preference forms.
Where trust compounds.
Where customers decide who they come back to before they ever open a menu.

In this session, we unpack how Mar...

AI is reshaping how consumers discover products and Reddit is quickly becoming one of the most influential signals behind what shows up in those searches. With OpenAI’s recent launch of native shopping inside ChatGPT, Reddit conversations are now more powerful than ever in shaping how products, brands, and education appear across AI search results.

In this session, we’ll break down how cannabis and CBD brands can use Reddit to influ...

When it comes to cannabis, finding trustworthy product information can be a challenge. Budist is changing that. Built by industry insiders, Budist empowers consumers and certified cannabis experts to submit detailed product reviews using a 100-point rating system, creating a central hub for credible cannabis insights.

Join us for an exclusive conversation with the co-founder and CEO of Budist, Jocelyn Sheltraw, the industry’s first ...

Episode 3: Cannabis Price Wars: Escaping the Discount Death Spiral

The cannabis industry has been trapped in a cycle of discounting, racing to the bottom with steeper promos that shrink margins and train customers to buy only when prices drop. But there’s a smarter way forward. This session isn’t just about numbers, it’s about how to turn those signals into strategy. 

We’ll be joined by Dennis O’Malley, Cannabis Industry Executive an...

Episode 2 of the Webinar Series: Escaping the Discount Death Spiral

When your competitors are stuck in the discount trap, that’s your opportunity. The strongest cannabis retailers don’t just attract new customers—they keep them coming back, more often and with higher basket sizes. And they’re doing it without slashing margins.

In this session, we’ll show you how loyalty programs and gamified rewards are outperforming discounting at e...

Episode 1 of the Series: Escaping the Discount Death Spiral

Margins are shrinking, and discounts are to blame.

Even when traffic is strong, brands and dispensaries across the U.S. are watching profits erode under the weight of discounts. This episode of Cannabis Marketing Live takes you inside the numbers to show how and why the industry has fallen into a discount spiral, and what to do before it’s too late.

We’ll reveal national and ...

Reddit is one of the most overlooked yet powerful tools for cannabis and CBD businesses. While other social platforms are saturated with short-lived trends and surface-level engagement, Reddit offers something far more valuable: real conversations with real people who are genuinely interested in cannabis, wellness, and emerging brands. 

We’re thrilled to be joined by Danny Kirk, Founder of ReddiReach and creator of the Let’s Market ...

Many cannabis marketers struggle to connect the dots between their advertising efforts and sales. The truth is customers rarely convert after seeing just one ad. Instead, they engage with multiple touchpoints on their buyer’s journey — CTV, Digital Out-of-Home (DOOH), Display, Google Search, SEO, and more—before making a purchase. Yet, most businesses still rely on outdated last-click attribution, which only credits the final inter...

Ready to take your cannabis text message marketing to the next level? Say goodbye to outdated tactics and hello to the power of SMS and MMS marketing! 

Join us for a webinar featuring industry expert Jordan Hobson from Leafbuyer, where we’ll uncover how text-based marketing can ignite engagement, build customer loyalty, and drive repeat sales—all while keeping you compliant with text message regulations. 

SMS and MMS marketing aren’t...

As cannabis marketers, we’ve seen it all—shadowbans, ad rejections, and disappearing accounts. But what if there was a platform where cannabis brands could engage with their audience without constant fear of getting shut down?

Bluesky social media is making waves as a decentralized social network with a fresh approach to content moderation and community-building. But is it this new social media platform cannabis-friendly? ...

Discover how to move beyond traditional metrics like click-through rates (CTR) and uncover the real story behind ad effectiveness. In this 60-minute session, we’ll dive into how attention metrics provide actionable insights, the role of delayed attribution (7-10 days after exposure), and why the “last click” model falls short in capturing the complete customer journey.

What You’ll Learn:

• Why CTR is Only the Beginning: Understand ...

Your pricing strategy sends hidden signals that can either enhance or diminish your brand’s value in the eyes of consumers.

While deep discounts may drive short-term sales, they can also suggest that your products lack quality, are overpriced at full value, or that your business is struggling to maintain customer loyalty. Additionally, consistent discounting conditions your customers to wait for sales rather than purchasing at full...

A dollar saved is a dollar earned— especially when it comes to customer acquisition costs. Acquisition costs refer to the expenses businesses incur when attracting and winning new customers, which can cost five times more than retaining an existing customer. In the cannabis industry, companies are not only contending with each other to acquire new customers; they must also compete with pay-to-play directories such as Weedmaps, whic...