Make Over Your Marketing
How do I create a brand that stands out? How do I write copy that connects and converts? How can I attract dream clients and make sure my offers make that money, honey? Welcome to the Make Over Your Marketing Podcast, where we’ll dive into all of this and more. Every week, host and copywriter Erika Holmes delivers mini workshops, step-by-step guides and before and after case studies that’ll inspire you make over your own marketing. Whether you’re launching a new business, course, product or service, or you’re ready to “level up” your brand, master email marketing, or troubleshoot an offer that just isn’t working, you’ll find all the tactics and motivation you need right here. On Make Over Your Marketing, you can expect Copy and Website Makeovers (duh), tactical tips, and step-by-step guides designed to make sure you know how to talk about your product, course or service like a pro. You’ll walk away from every episode with a few aha moments and actionable tips you can start using in your marketing ASAP. Ready for your makeover?
Episodes
I’m going to share the branding essentials most people skip over -- but these are the elements that give your brand true dimension, wow factor and staying power. Armed with this checklist, you’ll know exactly what you need to tackle to create an irresistible brand that people pay premium prices for.
Automation is a huge buzzword in the online space no matter what stage of business you’re in. In this episode, we're exploring and encouraging you to think about how you can use email automation to deliver a high-touch sales experience that feels more like a one-on-one interaction.
In this episode, we're talking about what not to do in your welcome sequence if you don’t want your email subscribers to hit unsubscribe or ghost you, aka never open your emails.
After all, people sign up to your list for a reason. Now now the ball is in your court in terms of whether or not they stick around. So are you ready to dive into the most common mistak...
In this episode, we’re going to break down exactly what a welcome sequence is, why you need one, and we’ll also talk about some possible goals for your welcome sequence.
I can not tell you how awesome it is to know now, that this welcome email sequence I wrote almost 3 years ago now is still running in the background, welcoming new people into my world on a dail...
For the most part, over the past almost 6 years, it’s been repeat business and referrals. It’s not just because I happen to be, not to toot my own horn, very good at what I do. I also put in a lot of effort to take great care of my clients and communication is the #1 thing. So today, we are chatting about 13 pre-written emails you should have in your business i...
If you want to write copy that makes your ideal client feel like you’re speaking directly to them, you have to speak their language when you’re addressing their struggles and their desires, and also when you’re explaining the benefits of your offering.
In today's super short episode, I'm sharing 3 introvert-friendly ways to find out what kind of language your ideal client is using, so you can work i...
What if each of us had our very own Brag Book? A Digital Brag Book full of AWESOME things your clients, students, members, colleagues and mentors say about you. Today, I’m going to walk you through how to create your very own Digital Brag Book by collecting testimonials and client stories.
We’re going to talk about ...
If you’ve ever wondered if it’s time for you to rebrand, then this episode is for you. I’m going to talk through some signs or red flags that it’s time to give your website a Princess Diaries-style, head-to-toe makeover. In this episode, I’m going to share the reasons behind why I rebranded, my inspiration, and I’ll also share how my messaging shifted and my hop...
If the words on your website home page don’t clearly and simply communicate what you do and how you can help your ideal client, and if the information isn’t presented in the right order), then your hopeful customer may never get past the front door. I'm going to help you analyze your homepage like a pro, so you can see exactly what to tweak. The goal is to make sure your dream customer lingers long enough to end up exactly where yo...
In this mini workshop, I'm going to guide you through 4 steps to help you shake up your marketing and uncover your secret sauce (aka what makes you stand out, why you’re different, and why your ideal client should choose you).
What I love about this framework is that if you’re just starting out and you know WHAT you want to...
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