Good Morning Podcasters!

On yesterday's episode, I spoke the need to collect first-party data since third-party data is not long for this Earth. On today's episode, I talk about some simple ways you can update your website in order to optimize it for growing your email subscriber list.

Here are 9 ways you can optimize your podcast's website in order to grow your email subscriber list:

Man, I've been waiting to use this title for a long, long time!

Third-party cookies have been a vital tool for advertisers and websites for years. These cookies are used to track users, gather data, and help advertisers provide more targeted ads to the right people. However, many consumers feel that data tracking is an invasion of privacy, and the increasing trend towards data privacy has led to the...

I absolutely love trying new social media platforms. When Bot Sentinel's new social media platform, Spoutible, became available to the public, I signed up as soon as I could.

For those who have used Twitter, Spoutible has a very familiar interface:

Spouts are limited to 300 characters, but your are able to edit your Spouts for up to 7 minutes...

Have you ever wanted to send out a press release and thought, "Hey, there are distribution services that can push this out to all the news outlets. I could be on CNN! I could be in the New York Times! I could be EVERYWHERERERERE!!!"

Before you go wasting your money on a wire service distribution, let's talk about what newswire releases are and whether or not they're worth it.

On today's episode, I'm joined b...

As a podcaster, you want to engage your audience and keep them coming back for more. Running promotions is a great way to do this, but it’s important to know the difference between a contest, sweepstakes, and an illegal lottery. You don't want to end up getting sued, so let's dive into the world of promotions and how to run them legally.

In case you're wondering, I am not a lawyer and this is not legal advice.

First and f...

If your podcast has some news to share, figuring out the right journalist to pitch to can seem daunting, but it's a crucial part of getting your news in front of the right people. The last thing you want to do is spam journalists, as this will result in them blocking you faster than an NFL offensive tackle. Instead, you need to have a strategic approach to PR list building.

Start by determining who yo...

I don't know if you know this, but sometimes people aren't nice on the internet. Mind-blowing, right? So what do you, as a podcaster, do when someone leaves a really bad comment?

How handle negative comments on social media as a podcaster:

Good morning, Podcasters! I want to introduce you to a new podcast, today, from Arielle Nissenblatt & Tim Villegas.

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Welcome to the Park! Trailer Park is a podcast that showcases podcast trailers. Whether those trailers never became fully-realized podcasts, were made as creative proof, are part of a larger body of work, or were created just for fun, they're welcome here at the park! On each episode, hosts Arielle Nissenbl...

Welcome to the 43rd episode of "Good Morning, Podcasters!" Today, we are going to dive into the analytics of the show and see if there is a specific day of the week that performs better in terms of downloads. My name is Fuzz Martin, and I took over the show on Halloween in 2022. In this post, I'll share my analysis of the performance of the episodes, and how you can apply these insights to your own podcast.

The show is p...

Good morning, Podcasters! Amazon is rolling out a new feature in their Amazon Shopping App called, "Inspire."

Inspire is a TikTok-like feed that will show Amazon shoppers content from influencers, reviewers, and brands. Shoppers can then click on the video or photo and buy the products that are being shown off by the influencer.

This is a great opportunity for podcasters like you to feature products t...

Look, we may or may not be heading for a recession. But whether we are or not, it's always a good idea to be prepared. So, on today's episode of Good Morning, Podcasters, we're talking about podcasting during a recession, and moreover how a recession may impact podcast advertising spends.

As a marketing agency owner, it hurts to say this, but marketing and advertising budgets are usually the first th...

One of the tricks of public relations is making journalists' jobs easier. They're under a lot of deadlines, and being timely with your information is sometime the trick to winning a pitch or getting scrapped.

A media kit—sometimes called an electronic press kit (EPK) but that's usually more in the music industry—is a place on your website that has all of the typical information that a journalist, producer, or podcast ho...

Good Morning, Podcasters! We're all here trying to find new ways to increase our listenership. We want to find new ways to reach your audiences where they're at.

Reddit is a great place to find niche audiences because the audiences set up their own channels called, "subreddits."

For example, if you're trying to target people interested in Podcasting, there are some great subreddits like:

Good morning, podcaster! Today we explore what is best for promoting your podcast in 2023. Should you have a Facebook Page or a Facebook Group?

A Facebook Page (aka a "Brand Page") acts kind of like your personal profile page on Facebook. You can use it for putting content like Reels, photos, other videos, and text updates to the world. It's public and open. Anyone can view it. And any interaction with the...

It is no secret that I am inflicted with colorblindness. Colorblindness affects 1 of 12 men in the world and 1 of 200 women.

While my dreams of being a fighter pilot were dashed at a young age, it hasn't stopped me from doing things like building websites or photography. There are tools out there that make these tasks a little more accessible for people like me.

Adobe created a website called, "Kuler," sometime around 2...

Website Buyer's Remorse

Good morning, podcasters! When I took over this show, I immediately decided I didn't want to spend a bunch of time editing a website, so I built a Squarespace site. The site itself took about a full day to make and it looked pretty good. However, it took forever to create a separate blog post for the website and make sure that the episode had the latest player on it.

After about 20 episodes using Squa...

Improv'ing Your Podcast

Good morning, Podcasters! Being able to think on your feet and react quickly to your guests, co-hosts, or hosts of shows you're guesting on is an important life skill. On today's episode, Scott Covelli, an agency content director and member of the Fish Sticks Comedy improv troupe, joins me to talk about the important skills that improv can lend to your show.

Scott talks about: