Amazon Inspire and Podcasters

Good morning, Podcasters! Amazon is rolling out a new feature in their Amazon Shopping App called, "Inspire."

What is Amazon Inspire?

Inspire is a TikTok-like feed that will show Amazon shoppers content from influencers, reviewers, and brands. Shoppers can then click on the video or photo and buy the products that are being shown off by the influencer.

This is a great opportunity for podcasters like you to feature products that are related to your niche. For instance, I could create videos on all of the podcasting products that I love, and then I might be able to earn some of that sweet Bezos money without cluttering my website with affiliate links (not that there's anything wrong with that).

Where is Amazon Inspire Available?

Amazon Inspire is currently only available to select Amazon app users in the United States. It first rolled out in December of 2022, and more and more users will be getting it soon. The feature is only available in the mobile app and will not be available in desktop.

Who Can Post on Amazon Inspire?

Amazon has said that three categories of users may be eligible to be viewed on Amazon Inspire.

Amazon Influencers

Certain regular users who create reviews

Brands enrolled in the company's Brand Registry

The content will have like and share features like TikTok and Instagram Reels.

Why Is Amazon Inspire Good for Podcasters?

Amazon Inspire might be a revenue generator for podcasters. If you create great content that gets picked up on Inspire, it could bring you a new revenue stream. And since it's a new program, you might be able to get in early and make a big splash in a small pond.

If this seems like something that will interest you, get after it.

Links to the things we discussed this episode:

Amazon Inspire

What is Amazon Inspire?

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