April 12, 2024 • 47 mins
Ducati CEO Claudio Domenicali joins Hannah Elliott and Matt Miller to talk about electric motorcycles, the secret to his longevity as a power-player in the Motor Valley of Italy, and the motorcycle-maker's total dominance in Moto GP. Will the racing series could ever be like F1, now that Liberty Media owns part of it? Plus Hannah has a story about a popular vintage Ferrari mechanic that has been arrested on felony theft and fraud charges - and has a long rap sheet to boot. And, more about the Ford F-250 King Ranch Diesel V8 and how to do Formula 1 on a budget.
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Episode Transcript
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Speaker 1 (00:00):
I'm Matt Miller and I'm Hannah Elliott, and this is
hot pursuit.
Speaker 2 (00:06):
All right, we are pretty excited. I'm definitely personally very excited. Dukati,
I will admit, is one of my favorite brands. It's
one of my favorite products. I've been riding them for
twenty five years now. And we have the CEO of.
Speaker 1 (00:20):
Dukati, Claudio Dominicali, not related to the head of Formula One,
exactly different, Dominicolgy.
Speaker 2 (00:27):
Yes, Stefano Domenicali, who did run Lamborghini and now runs
F one. They're not related, but they're both like in
the motor Valley and Formula one and Moto GP are
going to be getting close.
Speaker 1 (00:38):
It's huge. Yeah, I actually think it's a really big deal.
Speaker 2 (00:41):
Yeah, Liberty Media, which owns Formula one, is going to
buy Dorna and which runs Moto GP. So now the
hope is that Moto GP can grow even close to
the level of F one.
Speaker 1 (00:54):
I mean, do you think that we're going to see
weekends that have F one and Motorji.
Speaker 2 (01:00):
To me, that's way too much because I already like
I'm watching practice, free practice, I'm watching qualifying, I'm watching
the Sprint race commitment. Yeah, and so doing both would
be hard. You know, my father in law he watches
both and I don't even know how is he retired?
Speaker 1 (01:17):
Is he he must be retired.
Speaker 2 (01:19):
No, No, he's a professor of architecture in Pamplona. In
any case, yeah, I think it's going to be a
lot to put them both together. But we'll talk about
that with Claudio as well as his bikes. And we've
also asked him to tell us give us a list
of what he thinks are I said the most beautiful
cars are the best designed cars.
Speaker 1 (01:37):
But I think I was shocked at his answer.
Speaker 2 (01:39):
Yeah, he gives us a list of I think, just
cars that he wants in his garage fans.
Speaker 1 (01:43):
I think so. I think he's a little sensitive about
the garage issue because that's private. But you know, you
do get the feeling he's got his eye on a
few things.
Speaker 2 (01:52):
Yes, and but not the like two point fifty gto that.
I thought he was going to say, yeah, right, I
know we're also going to well, you've driven the Ford
F two fifty.
Speaker 1 (02:03):
King Ranch King ran the eight diesel with.
Speaker 2 (02:05):
The high output diesel motor SO six seven powerstroke, twelve
hundred pound feet of tours, Tolark, I know, I want
to hear about your experiences with that. And then you've
got a couple of cool stories on the terminal. Let's
kick it off with the Ferrari story. On the terminal.
There's a mechanic who's incredibly well known, I think, certainly
(02:25):
in LA. What's the deal with Donnie?
Speaker 1 (02:29):
Yeah, so this was an interesting story. On April first,
this Ferrari mechanic named Donnie Callaway, who is prominent in
certain Ferrari circles, was arrested on multiple charges of felony, theft, trafficking,
stolen property, forgery, and fraud. He was arrested in Arizona.
(02:53):
There was something that sources were saying with a sting
operation where he was selling a couple of Ferraris that
did not allegedly belong to him. So this was a
big deal because Calloway has been featured on Jay Leno's show.
Matt Farrah has sent his Countosh and his Ferrari to Donnie.
(03:15):
I actually spoke with Matt, and Matt's comment on the
record was that he did fill Donnie gave him good
service at a fair price. But obviously there's a lot
here and when we really dug into the story, we
found out that Callaway has quite a long track record
of what I will call legal skirmishes dating back to
the nineties. So a very interesting story. He's currently in
(03:38):
jail in Arizona and there's a trial schedule for August.
Speaker 2 (03:43):
Wow, it's huge for I mean car geeks, especially if
you listen to like the Smoking Tire, you hear about
him all the time.
Speaker 1 (03:53):
And it's also it's I mean just I think it's
fascinating because it kind of shows that, hey, no matter
if you're a very wealthy Ferrari owner, you always got
to be on the lookout for mechanics, you know. And
it's every.
Speaker 2 (04:08):
Specially I think, especially right, you're a wealthy Ferrari, right.
Speaker 1 (04:11):
And you know it's all of us who dabble in
classic cars or whatever have this nightmare scenario about dealing
with a mechanic who's not on the up and up,
or a mechanic who holds our cars and charges us
a bunch of money to get out. I'm not saying
that's what Donnie did. This is all alleged, but I'm
just saying in general, in theory, that's like our worst
(04:32):
nightmare and it can happen to anyone, and it just
really makes me think, Man, you've got to be careful
about where you send your cars.
Speaker 2 (04:40):
Yeah. No, absolutely, so very interesting story. I recommend people
check that out. You can see it on Bloomberg dot com.
If you're a client, you can see it on the terminal.
Just bio Hannah Elliott two l's, two t's. That's it
the the I really want to get your take on
the F two fifty because you haven't told me. We
text each other obviously and I call you sometimes, but
(05:01):
you haven't told me anything about it. And my take
on this big truck is that, obviously it's a work truck,
so it's meant for you know, jobs, but I feel
like all the torque makes it quite luxurious to drive.
Speaker 1 (05:14):
What do you Yeah? So okay, I have to say
my disclaimer in front of all of this is, obviously
I did not take it to a work site. I
was not a contractor using the truck how it really
should be used.
Speaker 2 (05:26):
So and it had the tremor pack. Did it have
the tremor package?
Speaker 1 (05:30):
Yes, it had everything. This is like one hundred thousand
dollars truck. And I had fun I think I did
send you one photo mat which was of me at
home depot buying soil and you know, pretty flowers I saw,
woll I think, yeah, yeah, of course I put the
dog in it. I mean, it's fun. I actually drove
(05:51):
it to Riverside to look at some puppies out there, so, like,
I know, I had it out and about I you know,
it seemed great. It's big. Yes, the torque is incredible,
super fast, although I did not find it especially quick
(06:13):
once you get up to if you're trying to move
from forty five to fifty miles an hour to seventy
miles an hour, of course I started instantly missing all
my supercars and sports cars that I drive because this
truck doesn't have that type of punch where you can
hammer down from that speed. But from the line, I mean,
I was just burning everyone. It kind of makes you
(06:36):
drive like a jerk in a way completely, and it's fun.
It sounds super cool. I loved driving it because obviously,
this skinny white chick is not what you expect to
get out of that truck, and I'm very aware of that,
but also in a way it's not It wasn't so
usable because I couldn't drive it to work because it
(06:57):
didn't fit in the parking garage.
Speaker 2 (06:58):
True, I had with super duty and heavy duty trucks,
and I.
Speaker 1 (07:02):
Had to park it up the street because it didn't
fit in the driveway.
Speaker 3 (07:05):
Yep.
Speaker 2 (07:06):
So obviously the turning is not fantastic.
Speaker 1 (07:09):
Yeah, but I have to say the interior. Here's a thing.
The interior had a lot of interesting details, like stitched
snakes and you know, etching.
Speaker 2 (07:20):
And I love I love the etch dash and the
king rim.
Speaker 1 (07:24):
So I had a friend in that truck and she
thought it was damage. She thought somehow it had been scratched,
and I said, no, no, it's supposed to be like that. See,
it looks like a pretty design. And then she saw it.
But at first she thought it was just like something right.
Speaker 2 (07:39):
I can't understand the initial glance, Oh, someone just scraped
this up. But when you look, it's incredible.
Speaker 1 (07:44):
It is really ornate. It is really ornate. And of
course it's nice that the back is huge. I mean,
it's functional that you can put your lunch on the
center console. It's it seems made to have a crew
of guys with you. Let's put it that way.
Speaker 2 (08:00):
Yeah, it's good. Fun and yeah, well I'm glad you
got to drive.
Speaker 1 (08:05):
I want to get into Chevy though.
Speaker 2 (08:06):
Yes, now, yeah you got to try the Silverado twenty
five hundred hd ZR two with their high output Duramax
YEA and the Alison Trum.
Speaker 1 (08:14):
I will say one more thing about this. I was
not impressed with how the car play and the infosttainment
synced with my phone. It was all over the place. No,
I mean, I'm used to being in syncing with Mercedes technology,
which is the most seamless, the fastest, and not to
sound like a brat, I'm just saying that's what I cover,
(08:35):
and so it was interesting to be in this in
the Ford and it just was not as quick as intuitive.
It just felt a little like a couple of years old.
Speaker 2 (08:45):
I do think their infotainment system and this is the
Achilles heel for so many car makers these days. Leaves
a lot to be desired. Even car makers that have
achieved what I think is like near perfection, then they
then put out horrible like BMW was so great for
a while and now it's like so confusing. I know,
I know, it's like you think you don't need it,
(09:07):
and frankly, I'd either have a car or a bike
without it. But if it's going to be there, it
should be perfect.
Speaker 1 (09:12):
That's the thing. Because it starts to get a little
bit like a gnat that just gets in your space
and you just want to flick it away, but you
can't avoid it.
Speaker 2 (09:22):
And what else drives me crazy is and I think
that I drove a King Ranch as well. Yeah, and
I didn't have any complaints about it this time. I
think they used the banging Olifson system. But a cross
manufacturer is not focused on forward but across manufacturers when
they license these names banging Olifsin or what's the one
(09:43):
that jeep Harmon Cardon? No, No, well they all sort
of have Harmon Carden to start as the bas system
and BMW as well, but the upgraded one on the
Jeep is a Macintosh, right, which is like, these are
twenty thousand dollars amplifiers if you want to buy on
for your house. And a lot of them have used
Bow's obviously in the past, and they never the sound systems.
(10:06):
It doesn't seem like the manufacturers are really trying their hardest.
Speaker 3 (10:09):
I know.
Speaker 1 (10:09):
And the thing is, if you get an amazing sound system, in,
but the truck itself or the vehicle is still not
on that level, like maybe there's some rattle, oh you know,
or poor acoustics in general, poor sound deadening, some rattle.
You can't get around that.
Speaker 2 (10:28):
I don't know why manufacturers just don't spend the extra
couple grand Yeah, put the top grade sound deadening and
put really good drivers and amplifiers and cables and lots
more money. I know, but some have done it, like
the Meridian in the range Rover is amazing.
Speaker 1 (10:46):
Yeah.
Speaker 2 (10:47):
Yeah, In any case, that's always been a pet pew
of mine. I finally want to ask you about Formula
one before we get to Dukati, because you have a piece,
oh yes, about how to do Formal one on a budget.
Going to these race is and living this life is
so expensive that most of us, and also I prefer
sometimes to watch it on TV. But if you do
want to hang with the crowd, you know, at the
(11:08):
Grand Prix, can you do it on a budget.
Speaker 1 (11:12):
Yes, you can if you are careful about how you
define budget. And I think you know I agree with you.
First of all, I myself wouldn't be spending my own
personal money to go to most of these races. It's
really expensive. I go because it's part of my job.
But you're so right, and I don't think it's unfair
(11:33):
that a lot of Americans just hear Formula one and
think automatically, this is too expensive. You know, this is elitist.
They imagine Monaco in the seventies or something, and part
of that is not wrong. But there are ways that
if you decide this is going to be our special
thing and we want to do Formula one, there are
ways certainly that you can save money. I mean, the
(11:56):
biggest to me, the biggest, most obvious one is and
this is gonna maybe hurt a little bit, but don't
go on race day. Go go for the qualifying rounds
and practice rounds because tickets for those are far less expensive.
But you still get the bulk of the atmosphere. You
still get to see cars going around a track, You'll
(12:18):
still get to see drivers, You'll still get a lot
of it. But it will save you hundreds of dollars
in tickets alone and passes and all that. I know
that's a controversial thing.
Speaker 2 (12:29):
No, actually I think it's a great, great idea because well,
I don't know about F one, but if I go
to Moto GP on just for free practice or qualifying.
It's less crowded. It's easier for me to move around,
and I have a much better chance of seeing pilots
or seeing mechanics and actually talking to people getting my
picture taken, because you know, that's not the huge mob completely.
Speaker 1 (12:53):
And I have to say at the Jetta race, I
was actually there on qualifying and I've had so much
and you're right, the crowds are far less crazy and
you just kind of feel like an insider, which is cool. Yeah,
I like that.
Speaker 2 (13:08):
And then you get to watch the race on TV
at your hotel and it's frankly, it's much better. I mean,
obviously the sound and the feeling of the engines is intense,
but you get that in qualifying, and then yes you do.
Watching the race is much better on TV because you
can actually you're not at one corner.
Speaker 1 (13:25):
And I love hearing the commentary and that's really how
you learn when you're able. It's like the old guys
who would go to the Dodger games with like radio
earpieces listening to commentary, but they're sitting in the seats.
But they're sitting in the cheap seats. But I mean
to me, that's actually more interesting because you get a high,
higher level perspective while some of the atmosphere.
Speaker 2 (13:47):
I agree with you, yeah, one hundred percent. I would
never thought about it, but you're right, yeah.
Speaker 1 (13:50):
Yeah so. And the other thing I would just say,
like on the idea of a budget is obviously local
races that are closer to you are probably going to
be cheaper. For instance, you know, if you're in Los Angeles,
you've got Austin, but you've also got Vegas, and then
you've also got Mexico City, which the flight actually to
(14:11):
Mexico City might be cheaper than you know, a flight
to Montreal or obviously to England. So like, really be
careful about which race you choose, and don't assume that
Monaco is the most expensive race. It's actually not ticket wise,
So yeah, it pays to do your research at.
Speaker 4 (14:28):
Homore, I think Apropos our next guest, it makes sense
to segue in from F one to Moto GP and
Fromoter GP to the Branning World champions I've known Claudio
for probably I don't know, over a.
Speaker 2 (14:50):
Decade, at least maybe close to two. I've obviously been
a du Katisti for at least two decades, more like three.
I got my first Monster in nineteen nine.
Speaker 1 (15:00):
I actually learned to ride motorcycles at a Monster too,
so we have a lot in common and it was
a very great experience, I have to say, so permanently
endeared me to Dakati.
Speaker 2 (15:11):
And Claudy has been there even longer, right, Claudia, you
started in nineteen ninety one, is that correct?
Speaker 3 (15:16):
Yeah? You know it all.
Speaker 2 (15:17):
Yes, I heard that you don't want to talk about liberty,
but we obviously have to ask a little bit about
Moto GP, and.
Speaker 1 (15:23):
This is exciting.
Speaker 2 (15:25):
First off, I've been rooting for Dukati and Moto GP
for many years and it hasn't been since Casey Stoner
that we were successful until Peko, and now you're defending
a third world championship for a third year, or the
possibility of a third year. What is it like to
be not just on top, but to absolutely dominate in
(15:46):
the sport?
Speaker 5 (15:46):
Yeah, it's very nice, I have to admit, and actually
I've been quite a long path to get there, because
you know, with Casey who won the championship quick, but
then it was more complicate and many as difficult. But
finally we were able to put together the proper team
(16:09):
of people rather make a big difference, but the whole
team when you're not doing once, but you do twice
and then actually are still even in the beginning of
the third championship like we are now, always fight for
the audium position or even for the win, means there.
Speaker 3 (16:27):
Is a system. It's not just coincidence or Lakia Claudia.
Speaker 1 (16:32):
I'm so curious. You know, we're talking about dominance in
a racing series, and you know I follow and cover
Formula one a lot. I'm curious about how closely you
relate to like a red ball that is so dominant
in F one right now? Are there parallels between your
dominance and Moto GP and red bulls dominance in Formula.
Speaker 3 (16:53):
One similar in a way? For sure in term of
a result.
Speaker 5 (16:59):
Actually, what we can say maybe is that in motojiped
there are more than you do ctis, so actually the
races are there's more competition now and so it's a
lot of more uncertainty. And on the other side, in
terms of technological position of our bike, it's for sure
(17:23):
very good. I have to say that Formula one, the
car makes maybe a bit of a difference, more difference,
and so once you get their dynamic right or the
package right for the other are very complicated. In in bike,
bikes are closer one with the other, so difference are
(17:43):
less and so competition is very close.
Speaker 2 (17:46):
What do you think about the fact that the European
brands are doing so well. Obviously Ducati, you know, is
winning all the races, but KTM is doing well, and
Aprilia shows a lot of promise. At the same time,
Honda is doing badly, Yamaha is doing badly, Suzuki quit.
What's that all about? The Japanese brands are all at
(18:07):
the bottom, all of a sudden, and the European brands
are at the top.
Speaker 5 (18:10):
So I think there's been a kind of in the
last five ten years. So it's not coming just in
the last year. It's been a very strong innovation stream
that I think you cut it made better than anyone else,
and then some other follow us more closely, and some
(18:30):
others find more difficult to follow. And the bike's technology
for a long time.
Speaker 3 (18:36):
It's been quite conventional, and some.
Speaker 5 (18:40):
Brands or some factories or some companies are very goodly refining,
and so you keep refining and doing a bit better
and a bit better, but.
Speaker 3 (18:50):
In a concept which is very almost the same.
Speaker 5 (18:55):
While if you take a picture of a bike of
ten years ago a picture of a bike of today,
and you can't give today it's a completely different animal.
Speaker 1 (19:04):
What is your thought about growing the popularity of MotoGP,
especially in the US. I know there's I think one
American team racing, but you know, not to bring it
back to Formula one again. But we've seen, of course
F one really take off in the past few years.
Do you think about, oh, we should try to do
a similar move with MotoGP with that benefited or is
(19:27):
that not really part of your consideration on a day to.
Speaker 3 (19:31):
Day No, I think it's a fantastic opportunity.
Speaker 5 (19:34):
We are mega happy about this thing of liberty media
taking a kind of the global control of MUNTIJP. Still,
of course it's not.
Speaker 3 (19:51):
In action. It will take time and.
Speaker 5 (19:53):
Then there are still some validation process. But for sure
are the potential of a sport which is tactular like
montogp in US is dramatic, you know, so we are
may excited about that because we are so much invested
into manto GP and we are very well known and
(20:15):
recognized as the leading technological brand.
Speaker 3 (20:20):
And so the benefit for our brand.
Speaker 5 (20:23):
For Lukati in US of the growing popularity of Manto GP,
going above and beyond just the community of the hardcore bicas,
but getting wider. It's very very interesting for us.
Speaker 2 (20:38):
I should point out that Cloudio obviously the CEO of Ducati,
the whole company, so he's thinking about other things besides racing.
But if I'm not mistaken, Cloudio, you came up through Coursa, right,
you came up and ran the racing division before you
took over the broader company, so you're pretty invested in
the racing side of things.
Speaker 5 (20:57):
Yeah. I actually, you know, we founded Dukati Course in
nineteen ninety nine and there was in an notary studio
actually signing the document of when du Cate Coursu was
born and we created that company in order to enter
into MOTOGPI. It's already more than twenty years ago, and
then it was managing director of Ducti Course for the
(21:19):
first part of.
Speaker 3 (21:21):
My career in that days.
Speaker 5 (21:23):
So yes, I'm very committed to racing.
Speaker 3 (21:26):
But actually racing and Dukati are very committed anyhow, you know,
it's part of the passion.
Speaker 5 (21:33):
And the reason why dukatisti or ducatisti, you know, this
kind of getting into a club which is not only
about adding a motorcycle, but I being a much broader
sense of community and much broader sense of belonging.
Speaker 1 (21:49):
You know, I'm so curious. You've mentioned leading the forefront
of technology a few times, and of course we know
that's true and accurate. And I've also heard you say
in other conversations, you know that electric is the future.
Can we talk a little bit about electric motorcycles? Do
we need one? Who's asking for one? Is it just
part of belonging to a larger group that is focused
(22:11):
on EV's where's do culli right now with that conversation?
Speaker 5 (22:16):
So I think that ev two wheels, how we do
intend in dukati, which means emotional two wheels. So it's
not talking about mobility, but it's talked about entertainment. It's
still a little bit a question mark because of a
number reason.
Speaker 3 (22:33):
A reason.
Speaker 5 (22:33):
Number one is the sound, which actually is very big
part of the emotion.
Speaker 1 (22:38):
That's still a big consideration. It sounds like the cycle.
Speaker 5 (22:43):
And actually when you come to racing, for example, you
come to see a race, the sound of the bikes
passing bike. It's a very strong part of entertainment.
Speaker 3 (22:53):
You know.
Speaker 5 (22:55):
So the same is when you ride the bike through
Kenyon so and then the other part is, apart from
the sound, the global behavior of the bike, which has
to do a lot with the weight and so then
to be so the compromise between the range and.
Speaker 3 (23:13):
The weight of the bike. And so when you are
on four wheels.
Speaker 5 (23:17):
It's much easier because actually you can easily afford to
get a bit of a bit of a heavier car
without really being a drama. And then most of the
TV fun actually focused on the zero to one under
or zero to sixty mile an hour if you are us,
and then you get a fantastic performance in acceleration with
(23:40):
four wheel drive kind of maybe five hundred kilowap engine,
but still when you are going through corner is more complicated,
so a number of things. Nevertheless, we want it to
be part of the game, and so it's it's and
technology is moving quite quick, so even the battery are
(24:05):
changing the performance quite quick and so what it was
possible five years ago and now it's for sure the
forefront of technology I've moved and what it will be
possible in five years even the front. So this reason
why we enter moto E which actually I'm not sure
you are aware, it's kind of a full evy race
(24:27):
series which actually exactly it's like formularly, but there is
a difference because it's run by the same promoter. So
instead of being run on a difference here Equita and
formally is mainly in cities, he Equita, this is run
by Dorner and this together with MotoGP in all European around,
(24:49):
So all European around of MotoGP you get also the
moto E races. And we've been asked by the promoter
to develop motorcycle.
Speaker 3 (24:59):
So a single make serious.
Speaker 5 (25:00):
So we have taken the challenge to invest the money
and resource needed to develop what is currently the most
performing and advanced to wheel vehicle when it is on
the racetrat So a lot of brand are kind of
making proposals, let's put in this way.
Speaker 3 (25:18):
But then when you have to come to a point
that the bike really developed.
Speaker 5 (25:22):
A performance and it's a really emotional product.
Speaker 3 (25:26):
Now it's it's on the top and so we learn
a lot.
Speaker 5 (25:29):
We learn a lot in how to play with the
motor which actually the electrical motor is a very different animal,
and then you need to get to be an export motor.
On inverter on chemistry of the battery, on software, how
you play with with all the software, and actually we
(25:50):
build all of them in the house. We hire people
and so we have a building, not just a product,
but we are building knowledge.
Speaker 1 (26:00):
In your opinion, is it going to be easier to
evoke emotion and passion out of a motorcycle run on
e fuels rather than a motorcycle with an electric motor.
Speaker 3 (26:12):
When the fuel is available. Definitely yes.
Speaker 5 (26:15):
So the main problem of fuel is that are still
not completely accepted.
Speaker 3 (26:21):
So there are discussions going on.
Speaker 5 (26:23):
Let's say for the European community, there is kind of
a ban talking about cars not bikes at twenty thirty
five for internal combustion.
Speaker 3 (26:33):
Engine, but there is an option that are on the table.
Speaker 5 (26:35):
They are debating that the cars will be accepted if
they run on ethuel.
Speaker 3 (26:40):
But it's not all it completely validated.
Speaker 5 (26:45):
So the oil company even they are not completely now
moving into setting up the plan because then in all
this discussion, then you need companies to take decision to
make investment, and so definitely yes, the feud is a
fantastic solution that would get both the emotion and the
(27:09):
CO two neutral. So the reason why, for example, you
can use in close environment like MotoGP or omor one
and then I think would be a fantastic solution also
for a high end supercar and for high performance motorcycle.
Speaker 2 (27:24):
I want to talk a little bit about the consumer
products that you have. I'm obviously a big fan and
have owned many Ducats in my life. I never have
owned one with a single cylinder, but I'm looking forward
to doing that soon because you just put out the
Hypermotarch six ninety eight mono. I remember talking to you
(27:45):
five or six or seven years ago in Frankfurt and
you were telling me that you were doing supermoto with
your son and you were having so much fun that
you wanted to make a smaller bike on which that
was possible. Now you've done it, tell us about this
and what else have you got up your sleeve.
Speaker 3 (28:02):
So that you remember that, So that means that there
was not lying, you know, that became real.
Speaker 2 (28:06):
Yeah, it's exciting. I mean, I can't wait to ride
this thing. I've already watched the videos and it sounds amazing,
but it's also cool that you developed bikes that way,
like you got into it. You were having fun on
something else and you thought, Yukatti can do this, and
now you're organic. Yeah, it's really cool.
Speaker 5 (28:26):
I think you touched most probably one of the core
points of the reason why do cut exist, you know,
and why we're doing okay, because really we, most of us,
not just me, you know, most of us are really
enthusias about the product, and most of us we are
(28:47):
actually enjoying the product ourselves. And so it's a kind
of it's a fantastic opportunity to take the technology which
is available and then to think about the future and
then to think about what would be exciting, you know,
and we do things that we like doing, and we
(29:09):
are doing in a way that actually it's so well
connected with our most passionate client that actually resonate with them.
And then finally they buy it, you know, and so
we can make out of a living and the company
is successful as financially. We ended up the last two
years with the first time in our history going above
(29:31):
one billion euro in revenue. So we have grown a
company to a decent size, you know. For actually when
I joined the company, thirty is always a small artisanal style.
Speaker 3 (29:42):
Manufacturing.
Speaker 5 (29:43):
Now we were below two thousand bike a year and
now we are in the range of sixty thousand. So
we're not big because still look cut. We remain a
specialty for people that love very kind of high level,
high quality, high technology product and they're willing to commit for.
Speaker 3 (30:05):
The effort on having one.
Speaker 5 (30:09):
But it's very interesting that we really are very much
technical driven, so we are connecting with technology. We are
kind of a bit of technology beak if you want,
you know, so we either the software or the how
the engine is is made. We are very excited about that.
(30:31):
But on the other side, we are not doing for
the sake of doing. So we are very often on
the road with our prototypes and bikes from competitor and
we compare them and actually we want to really we
consider ourselves as the kind of with this fantastic branding
and uh, and we have a group of passionate people
(30:54):
outside that resonate with us. And so there are a
lot of new things coming uh, which of course I
will not tell you anything about. But but but really,
as you know, we are in a the world is
complicated because actually geopolitic is complicated.
Speaker 3 (31:14):
So we are not kind of.
Speaker 5 (31:17):
It's always difficult, but we are with so close link
with with our shareholder now that is make it possible
for us to continue to increase investment into new products,
so not only the electric but actually we are studying
a lot of different things and also expanding the product
range you're seen. We are enter out to motocross, which
(31:38):
will be another very exciting chapter for us, for example,
because there is a lot of passion there from supercross
to actually also a number of cross count reversion and
a lot of stuff.
Speaker 3 (31:53):
And a lot of young Americans.
Speaker 5 (31:56):
Start on two wheels just with an off road, so
it's it's for sure.
Speaker 1 (32:01):
Another I have a question about that, Claudia, that just
brings to mind. You know, in my limited experience and exposure,
it seems like there is really a difference between the
European motorcycle rider and the American motorcycle rider. How would
you describe the difference in what you're seeing between riders
in Europe and the US.
Speaker 3 (32:22):
Yeah, maybe kind of.
Speaker 5 (32:24):
In Europe, the motorcycle is also a daily commuter thing,
yess is poor pure entertainment, that's for sure. And you
find a motorcycle in the city in Europe, and of
course a lot of people in Europe use the motorcycle
over the weekends and they use it for touring or
(32:46):
they use going on the racetrack.
Speaker 3 (32:48):
But also you go to.
Speaker 5 (32:48):
Milan or Roma, or Sari or even Barcelona, you find
a lot of bikes into the city, while in US
is a bit more difficult. Some CDs maybe you in
San Francisco and you find them, or even somewhere in
New York, but actually in the middle of the country,
it is more complicated and more difficult.
Speaker 1 (33:08):
And talk to us a little bit about the Scrambler
sub brand. I'm curious how much that has contributed to
this big growth that you've seen, number one, and then
also how has it affected the very aspirational image of Dukatti.
Obviously Scrambler was created to make Dukatti more accessible to
more people. How has that changed the dynamic of the
(33:30):
brand image? But then also the just straight growth.
Speaker 5 (33:33):
Yeah, I think that Scamber has been a nice opportunity
because it gave us the potential of reinvent an icon
that we had in our past that was exactly Ducati
Scamble that have been.
Speaker 3 (33:46):
For many young.
Speaker 5 (33:49):
People in the sixties, been a kind of sixties and
the seventies been a kind of really something to dream about,
and we could generate a part of our company that
was not so much committed to performance in a way,
so being interesting for also an audience which is much
more lifestyle, is much more about customizing your product and
(34:17):
enjoying riding without somehow the stress of being a fast
rider in a way, you know, which is a little
bit of what happened when you are Redukati, you know. Uh.
And but on on the other side, it did not
change the positioning of the Red brand. So the Red Dukati,
I mean the Red Dukatti, which is style, sophistication and performance,
(34:39):
so which are our core value very.
Speaker 3 (34:42):
Clearly, uh.
Speaker 5 (34:43):
And that in the in the in the body of
any one of us here in the company. And so
it's been a nice extension that gave us the possibility
to have new people joining the Ducati family. Because yes,
you enter as a scrambl arista, but still.
Speaker 1 (35:02):
Is that the word for it, scrambler with the with
the American accent.
Speaker 2 (35:11):
It's a hard r I want to Claudia, I want
to know about your path to to do Katie, Like,
how did you get into you know motorbikes, and I
mean for those listening that don't know, Claudia is a
very fast rider. So all the executives are telling me like,
he's one of the fastest guys at the track every
time you go there. And how did you get into
(35:33):
because I know you're an engineer, but you also care
a hell of a lot about design and beauty and
you know, I guess that's Italian? But how did how
did how did you grow up and get into this
and and stay there for so long?
Speaker 3 (35:47):
Yeah, it's a lot of questions.
Speaker 5 (35:48):
I love, I love the point and so actually, how
I've we managed to remain for so long? Actually I
always tell a joke whichly, when I joined the company,
I was engineer number four, were only engineer, and so
I usually tell that I just needed to kill three
or to file three, and then I became the boss,
so which I think is more it's more complicated and
(36:11):
difficult now because we are more than three hundred and
fifty engineers, you know, so when it's joining.
Speaker 3 (36:15):
Now, it gets more difficult. But it's pretty straightforward. Basically,
I was a type of a.
Speaker 5 (36:20):
Guy in that you know, born in eighteen sixty five,
and so in that eighties. In the eighties, you everyone
here was very passion in this Motor Valley about bikes, car.
Everything is fast, you know, And so I had this passion.
And when you are in your fifteen sixteen year old
(36:41):
there is something which is in common unless you are
very special, and there was not anything special that you
are without money, So there is no money around. So
the only way to be fast on something is to
buy a bike because the the EU times fun factor
it's unbeatable, the one for the bike. You know, if
(37:03):
you want to really enjoy being fast with the car,
to spend in the hundreds of thousands. If you want
to enjoy with the bike, you're on the ten of thousands.
So that's what was the thaing. So I got into bikes,
but it was quessionate about cars both whatever, which is
still are which I'm still are.
Speaker 2 (37:20):
That's good because we want to ask you about cars
as well. And I know you're president of the Motor
Valley Development Association, so you know, it's amazing when people
go and understand that in one place basically is Dukati, Lamborghini, Maserati, Ferrari.
You know they're all right there around.
Speaker 1 (37:42):
Yeah, it's a botto making.
Speaker 2 (37:43):
It's pretty unbelievable. So, you know, we we wanted to
ask your take as an Italian, as the CEO of
Dukati and as the head of the Motor Valley Development Association,
what do you think are the most beautiful or the
best designed cars?
Speaker 1 (38:00):
Conic? Yeah, for the ages?
Speaker 2 (38:02):
So why don't we Why don't we kick that off?
When you think of the most beautiful cars, the best
design cars, the most for you, the most passionate, timeless cars,
what do you think?
Speaker 5 (38:12):
Yeah, okay, if you have to pick just one, actually
it's quite obvious and it's ninety eleven.
Speaker 1 (38:18):
Wow, that's a shocker.
Speaker 2 (38:22):
Yeah, I didn't expect it either.
Speaker 3 (38:25):
You said it's timeless.
Speaker 5 (38:26):
You know, so actually I think the philosophy, which actually
is the only one, because I just they gave me
the break because they made actually proper good homework, and
so I just.
Speaker 3 (38:39):
Throwed down three cars that I love.
Speaker 2 (38:42):
Let's start. Let's focus on the nine to eleven first,
because of course the shape the silhouette is timeless, and
I imagine that you've had a chance to drive a
few of them. Now, since you're all under the Volkswagen umbrella, Well,
do you own any tell us about your experience with
nine to eleven with Portia.
Speaker 5 (39:00):
Not yet, not yet, but have a plan. Okay, so
I'm building a garage. I'm building garage. That's the first start.
Speaker 1 (39:09):
It does the plan and involve modern nine to elevens
or older air cooled variety.
Speaker 3 (39:15):
More than nine eleven. M A type of a guy
that like the modern stuff. But I I I.
Speaker 5 (39:22):
Consider that that car in special is the one uh
that they've been able to be continuously different by remaining
the same, uh, which is typical of an icon, you know.
And and by the way, uh they've been able also
in terms of technology to make the car fantastic in
(39:44):
the current nine nine two nine eleven GT three it's
it's a it's a it's a mega car, you know.
And they keep making that even with the manual gear box,
so it is kind of uh a Swiss Swiss mechanical swatch.
(40:04):
This still being incredible emotional and and never nostalgic.
Speaker 3 (40:10):
So this I think it's it's it's their parents. But if.
Speaker 5 (40:17):
Then I put down the other two cards that I
think I really I like, especially which is the STO
which I think that we made together the street Fighter
and I think that this car was a very extreme one.
Speaker 3 (40:37):
Uh and the Ferrari two ninety six.
Speaker 1 (40:41):
Those are very interesting answers because the nine to eleven
Hurricane Sto and the two nine six are not the
wildest and craziest top of the line models in each
of those portfolios. In fact, they're more usable. They're they're
considered more of the Swiss Army knife, I mean relatively speaking.
(41:02):
So that's very interesting that you mentioned those.
Speaker 3 (41:06):
Yeah, I didn't talk about that.
Speaker 5 (41:08):
But you pick a real nice thing, which is which
is really my way of It's what I like. You know,
it's my personal choice. I'm not saying it are the
best one. But if you want the most those power
and it's not this car, okay, but yes they are
the ones. They are in a way, the GITT three,
it's it's the most party in a way.
Speaker 3 (41:30):
But still you can do every day usability, you know.
Speaker 2 (41:33):
The multi Strata, for example, in my eyes, is the
perfect Like if I could only have one bike, it
would be the multi Strata. It's so much fun to
ride on the track. You can do cross country trips
with it. Truly is like every street off road stuff
is possible. Obviously, it's hires need to be switched. But
(41:54):
I would say that I would say the weakness probably
is kind of the navigation sort of hub. Right, the
software is the is the problem there? How hard is
that to crack?
Speaker 5 (42:05):
Yeah, it's it's it's it's it's not dramatically are but
let's say we uh we.
Speaker 3 (42:11):
In this product. Uh, that's not our strongest part. Let's
put in this way. So we have a plan.
Speaker 5 (42:18):
And for Shoot software, it's very very relevant and I
completely agree with you and understand what is the need.
So we are working hard on that in order to
have on the future.
Speaker 3 (42:31):
Uh, not just a fantastic.
Speaker 5 (42:34):
Proposal in term of engine delivery, driveability and everything, but
also the connectivity part will be on stage with all
the integration that is needed and how our client are
used to.
Speaker 2 (42:47):
It's the best seller too, isn't it the best seller
of all the bikes?
Speaker 3 (42:51):
Yeah? It is, uh and actually is keeping growing and.
Speaker 5 (42:56):
It's a little bit of you know, the Cutty was
born around Monster and the ninety sixteen, so let's say
sporting naked and.
Speaker 3 (43:04):
A sporty fed bike.
Speaker 5 (43:07):
Actually, now we have a different products on the motor
range and multi Strada itself. It's a very important pillar
because you are an expert, so you understand that with
this bike you have to pick only one that's a
multi stud. Muti Stud is my personal bike.
Speaker 3 (43:28):
It's my favorite if I have to pick only one,
because really.
Speaker 5 (43:33):
You can use as a sport bike, but it's very comfortable.
You can do long range, you can carry a passenger,
you can use in a city, you can use oproad
as you said. And actually, funny enough, we still have
the image of being a MotoGP company, so we find
(43:54):
it difficult to explain and convince that you can take
a multi strata with a proper tire, doing a proper offer.
But still when we do comparative tests, when journalists do
comparative test on the up road, we win most of
the comparative test, even against the other brands that are
really supposed to do much better. But we took seriously
(44:16):
and so and I'm a strongly believer of taking the
time of doing things. So we are now in the
fourth generation of multi strata. More and more people enter
into that, you know, because actually there are more people
that actually trust us and they believe that.
Speaker 3 (44:34):
You can be on a du cut in a comfortable way.
Speaker 5 (44:37):
You can be on a Ducati in a longer range
way and it can be even up road, and so
the family is keeping growing and we are keeping investing.
Speaker 3 (44:46):
We just every year we release different versions.
Speaker 5 (44:49):
Sometimes we go more in the direction of being a
more long range or off road, like we did with
the Rally recently last year with a thirty liters fuel tank,
and on the other side we release at the same
time the multi start RS, which is the most party
with the desmal system and one of the its power.
So we continue to try to keep the center of
(45:13):
gravity of the brand stable. So if sometimes we enter
with the model which is more touring, then we want
to reinforce our position and the hupper part with more
sports version in order to keep the center of gravity stable.
Speaker 2 (45:27):
Clardio, it's been awesome spending time with you. Thank you
for thank you so much committing this hour to us.
Really appreciate it.
Speaker 5 (45:33):
It's been a pleasure of Madels on my side and
let's keep in touch. Has been wonderful talk again with
you and also Hannah. I mean I've been impressed. To
be honest, you are a strong Connoscert So actually I
would love to meet the first time. Actually I'm in
the us or actually are.
Speaker 3 (45:52):
In Europe, but both of you.
Speaker 5 (45:53):
Actually, it would be nice if we can meet and
maybe have a chat and a dinner together would be fantastic.
Speaker 1 (45:58):
That would be nothing more. Thank you.
Speaker 2 (46:00):
I'll try and set that up, Claudio, look forward to
seeing you again. So that was Claudio Dominicoli telling us
a lot about everything.
Speaker 1 (46:09):
I guess he's interesting and I do want to go
have a proper Italian meal with him.
Speaker 2 (46:15):
I highly recommend World Ducati Week. It's an incredible gathering
in Remedy, Italy of dukatisti from around the world. Obviously,
the food is delicious, but the coolest thing is you
can ride with the group and you would probably be
able to ride next to Claudio and you do go
on like an hour long ride around the area, which is.
Speaker 1 (46:35):
That's really cool. I just had a vision of Ducatti
making a sidecar. I don't know, why, can you imagine?
I feel like that's so funny.
Speaker 2 (46:44):
I've never seen a Ducatti sidecar me either. If you
ever go to Bologna, you can check out the Ducatti
Museum and there.
Speaker 1 (46:51):
Yeah.
Speaker 2 (46:52):
All right, well that's it for this week. We'll be
back next week, same time, same place, and definitely shoot
us an email, because we read, we respond, and we try,
and when people give us suggestions, we try and incorporate
them into the program. What's our email address.
Speaker 1 (47:09):
The email address is hot pursuit at bloomberg dot net
Hot pursuit awesome.
Speaker 2 (47:16):
All right, that's excellent.
Speaker 1 (47:17):
I'm Matt Miller, I'm Hannah Elliott, and this is Bloomberg
I'm Matt Miller and I'm Hannah Elliott, and this is
hot pursuit.
Speaker 2 (00:06):
All right, we are pretty excited. I'm definitely personally very excited. Dukati,
I will admit, is one of my favorite brands. It's
one of my favorite products. I've been riding them for
twenty five years now. And we have the CEO of.
Speaker 1 (00:20):
Dukati, Claudio Dominicali, not related to the head of Formula One,
exactly different, Dominicolgy.
Speaker 2 (00:27):
Yes, Stefano Domenicali, who did run Lamborghini and now runs
F one. They're not related, but they're both like in
the motor Valley and Formula one and Moto GP are
going to be getting close.
Speaker 1 (00:38):
It's huge. Yeah, I actually think it's a really big deal.
Speaker 2 (00:41):
Yeah, Liberty Media, which owns Formula one, is going to
buy Dorna and which runs Moto GP. So now the
hope is that Moto GP can grow even close to
the level of F one.
Speaker 1 (00:54):
I mean, do you think that we're going to see
weekends that have F one and Motorji.
Speaker 2 (01:00):
To me, that's way too much because I already like
I'm watching practice, free practice, I'm watching qualifying, I'm watching
the Sprint race commitment. Yeah, and so doing both would
be hard. You know, my father in law he watches
both and I don't even know how is he retired?
Speaker 1 (01:17):
Is he he must be retired.
Speaker 2 (01:19):
No, No, he's a professor of architecture in Pamplona. In
any case, yeah, I think it's going to be a
lot to put them both together. But we'll talk about
that with Claudio as well as his bikes. And we've
also asked him to tell us give us a list
of what he thinks are I said the most beautiful
cars are the best designed cars.
Speaker 1 (01:37):
But I think I was shocked at his answer.
Speaker 2 (01:39):
Yeah, he gives us a list of I think, just
cars that he wants in his garage fans.
Speaker 1 (01:43):
I think so. I think he's a little sensitive about
the garage issue because that's private. But you know, you
do get the feeling he's got his eye on a
few things.
Speaker 2 (01:52):
Yes, and but not the like two point fifty gto that.
I thought he was going to say, yeah, right, I
know we're also going to well, you've driven the Ford
F two fifty.
Speaker 1 (02:03):
King Ranch King ran the eight diesel with.
Speaker 2 (02:05):
The high output diesel motor SO six seven powerstroke, twelve
hundred pound feet of tours, Tolark, I know, I want
to hear about your experiences with that. And then you've
got a couple of cool stories on the terminal. Let's
kick it off with the Ferrari story. On the terminal.
There's a mechanic who's incredibly well known, I think, certainly
(02:25):
in LA. What's the deal with Donnie?
Speaker 1 (02:29):
Yeah, so this was an interesting story. On April first,
this Ferrari mechanic named Donnie Callaway, who is prominent in
certain Ferrari circles, was arrested on multiple charges of felony, theft, trafficking,
stolen property, forgery, and fraud. He was arrested in Arizona.
(02:53):
There was something that sources were saying with a sting
operation where he was selling a couple of Ferraris that
did not allegedly belong to him. So this was a
big deal because Calloway has been featured on Jay Leno's show.
Matt Farrah has sent his Countosh and his Ferrari to Donnie.
(03:15):
I actually spoke with Matt, and Matt's comment on the
record was that he did fill Donnie gave him good
service at a fair price. But obviously there's a lot
here and when we really dug into the story, we
found out that Callaway has quite a long track record
of what I will call legal skirmishes dating back to
the nineties. So a very interesting story. He's currently in
(03:38):
jail in Arizona and there's a trial schedule for August.
Speaker 2 (03:43):
Wow, it's huge for I mean car geeks, especially if
you listen to like the Smoking Tire, you hear about
him all the time.
Speaker 1 (03:53):
And it's also it's I mean just I think it's
fascinating because it kind of shows that, hey, no matter
if you're a very wealthy Ferrari owner, you always got
to be on the lookout for mechanics, you know. And
it's every.
Speaker 2 (04:08):
Specially I think, especially right, you're a wealthy Ferrari, right.
Speaker 1 (04:11):
And you know it's all of us who dabble in
classic cars or whatever have this nightmare scenario about dealing
with a mechanic who's not on the up and up,
or a mechanic who holds our cars and charges us
a bunch of money to get out. I'm not saying
that's what Donnie did. This is all alleged, but I'm
just saying in general, in theory, that's like our worst
(04:32):
nightmare and it can happen to anyone, and it just
really makes me think, Man, you've got to be careful
about where you send your cars.
Speaker 2 (04:40):
Yeah. No, absolutely, so very interesting story. I recommend people
check that out. You can see it on Bloomberg dot com.
If you're a client, you can see it on the terminal.
Just bio Hannah Elliott two l's, two t's. That's it
the the I really want to get your take on
the F two fifty because you haven't told me. We
text each other obviously and I call you sometimes, but
(05:01):
you haven't told me anything about it. And my take
on this big truck is that, obviously it's a work truck,
so it's meant for you know, jobs, but I feel
like all the torque makes it quite luxurious to drive.
Speaker 1 (05:14):
What do you Yeah? So okay, I have to say
my disclaimer in front of all of this is, obviously
I did not take it to a work site. I
was not a contractor using the truck how it really
should be used.
Speaker 2 (05:26):
So and it had the tremor pack. Did it have
the tremor package?
Speaker 1 (05:30):
Yes, it had everything. This is like one hundred thousand
dollars truck. And I had fun I think I did
send you one photo mat which was of me at
home depot buying soil and you know, pretty flowers I saw,
woll I think, yeah, yeah, of course I put the
dog in it. I mean, it's fun. I actually drove
(05:51):
it to Riverside to look at some puppies out there, so, like,
I know, I had it out and about I you know,
it seemed great. It's big. Yes, the torque is incredible,
super fast, although I did not find it especially quick
(06:13):
once you get up to if you're trying to move
from forty five to fifty miles an hour to seventy
miles an hour, of course I started instantly missing all
my supercars and sports cars that I drive because this
truck doesn't have that type of punch where you can
hammer down from that speed. But from the line, I mean,
I was just burning everyone. It kind of makes you
(06:36):
drive like a jerk in a way completely, and it's fun.
It sounds super cool. I loved driving it because obviously,
this skinny white chick is not what you expect to
get out of that truck, and I'm very aware of that,
but also in a way it's not It wasn't so
usable because I couldn't drive it to work because it
(06:57):
didn't fit in the parking garage.
Speaker 2 (06:58):
True, I had with super duty and heavy duty trucks,
and I.
Speaker 1 (07:02):
Had to park it up the street because it didn't
fit in the driveway.
Speaker 3 (07:05):
Yep.
Speaker 2 (07:06):
So obviously the turning is not fantastic.
Speaker 1 (07:09):
Yeah, but I have to say the interior. Here's a thing.
The interior had a lot of interesting details, like stitched
snakes and you know, etching.
Speaker 2 (07:20):
And I love I love the etch dash and the
king rim.
Speaker 1 (07:24):
So I had a friend in that truck and she
thought it was damage. She thought somehow it had been scratched,
and I said, no, no, it's supposed to be like that. See,
it looks like a pretty design. And then she saw it.
But at first she thought it was just like something right.
Speaker 2 (07:39):
I can't understand the initial glance, Oh, someone just scraped
this up. But when you look, it's incredible.
Speaker 1 (07:44):
It is really ornate. It is really ornate. And of
course it's nice that the back is huge. I mean,
it's functional that you can put your lunch on the
center console. It's it seems made to have a crew
of guys with you. Let's put it that way.
Speaker 2 (08:00):
Yeah, it's good. Fun and yeah, well I'm glad you
got to drive.
Speaker 1 (08:05):
I want to get into Chevy though.
Speaker 2 (08:06):
Yes, now, yeah you got to try the Silverado twenty
five hundred hd ZR two with their high output Duramax
YEA and the Alison Trum.
Speaker 1 (08:14):
I will say one more thing about this. I was
not impressed with how the car play and the infosttainment
synced with my phone. It was all over the place. No,
I mean, I'm used to being in syncing with Mercedes technology,
which is the most seamless, the fastest, and not to
sound like a brat, I'm just saying that's what I cover,
(08:35):
and so it was interesting to be in this in
the Ford and it just was not as quick as intuitive.
It just felt a little like a couple of years old.
Speaker 2 (08:45):
I do think their infotainment system and this is the
Achilles heel for so many car makers these days. Leaves
a lot to be desired. Even car makers that have
achieved what I think is like near perfection, then they
then put out horrible like BMW was so great for
a while and now it's like so confusing. I know,
I know, it's like you think you don't need it,
(09:07):
and frankly, I'd either have a car or a bike
without it. But if it's going to be there, it
should be perfect.
Speaker 1 (09:12):
That's the thing. Because it starts to get a little
bit like a gnat that just gets in your space
and you just want to flick it away, but you
can't avoid it.
Speaker 2 (09:22):
And what else drives me crazy is and I think
that I drove a King Ranch as well. Yeah, and
I didn't have any complaints about it this time. I
think they used the banging Olifson system. But a cross
manufacturer is not focused on forward but across manufacturers when
they license these names banging Olifsin or what's the one
(09:43):
that jeep Harmon Cardon? No, No, well they all sort
of have Harmon Carden to start as the bas system
and BMW as well, but the upgraded one on the
Jeep is a Macintosh, right, which is like, these are
twenty thousand dollars amplifiers if you want to buy on
for your house. And a lot of them have used
Bow's obviously in the past, and they never the sound systems.
(10:06):
It doesn't seem like the manufacturers are really trying their hardest.
Speaker 3 (10:09):
I know.
Speaker 1 (10:09):
And the thing is, if you get an amazing sound system, in,
but the truck itself or the vehicle is still not
on that level, like maybe there's some rattle, oh you know,
or poor acoustics in general, poor sound deadening, some rattle.
You can't get around that.
Speaker 2 (10:28):
I don't know why manufacturers just don't spend the extra
couple grand Yeah, put the top grade sound deadening and
put really good drivers and amplifiers and cables and lots
more money. I know, but some have done it, like
the Meridian in the range Rover is amazing.
Speaker 1 (10:46):
Yeah.
Speaker 2 (10:47):
Yeah, In any case, that's always been a pet pew
of mine. I finally want to ask you about Formula
one before we get to Dukati, because you have a piece,
oh yes, about how to do Formal one on a budget.
Going to these race is and living this life is
so expensive that most of us, and also I prefer
sometimes to watch it on TV. But if you do
want to hang with the crowd, you know, at the
(11:08):
Grand Prix, can you do it on a budget.
Speaker 1 (11:12):
Yes, you can if you are careful about how you
define budget. And I think you know I agree with you.
First of all, I myself wouldn't be spending my own
personal money to go to most of these races. It's
really expensive. I go because it's part of my job.
But you're so right, and I don't think it's unfair
(11:33):
that a lot of Americans just hear Formula one and
think automatically, this is too expensive. You know, this is elitist.
They imagine Monaco in the seventies or something, and part
of that is not wrong. But there are ways that
if you decide this is going to be our special
thing and we want to do Formula one, there are
ways certainly that you can save money. I mean, the
(11:56):
biggest to me, the biggest, most obvious one is and
this is gonna maybe hurt a little bit, but don't
go on race day. Go go for the qualifying rounds
and practice rounds because tickets for those are far less expensive.
But you still get the bulk of the atmosphere. You
still get to see cars going around a track, You'll
(12:18):
still get to see drivers, You'll still get a lot
of it. But it will save you hundreds of dollars
in tickets alone and passes and all that. I know
that's a controversial thing.
Speaker 2 (12:29):
No, actually I think it's a great, great idea because well,
I don't know about F one, but if I go
to Moto GP on just for free practice or qualifying.
It's less crowded. It's easier for me to move around,
and I have a much better chance of seeing pilots
or seeing mechanics and actually talking to people getting my
picture taken, because you know, that's not the huge mob completely.
Speaker 1 (12:53):
And I have to say at the Jetta race, I
was actually there on qualifying and I've had so much
and you're right, the crowds are far less crazy and
you just kind of feel like an insider, which is cool. Yeah,
I like that.
Speaker 2 (13:08):
And then you get to watch the race on TV
at your hotel and it's frankly, it's much better. I mean,
obviously the sound and the feeling of the engines is intense,
but you get that in qualifying, and then yes you do.
Watching the race is much better on TV because you
can actually you're not at one corner.
Speaker 1 (13:25):
And I love hearing the commentary and that's really how
you learn when you're able. It's like the old guys
who would go to the Dodger games with like radio
earpieces listening to commentary, but they're sitting in the seats.
But they're sitting in the cheap seats. But I mean
to me, that's actually more interesting because you get a high,
higher level perspective while some of the atmosphere.
Speaker 2 (13:47):
I agree with you, yeah, one hundred percent. I would
never thought about it, but you're right, yeah.
Speaker 1 (13:50):
Yeah so. And the other thing I would just say,
like on the idea of a budget is obviously local
races that are closer to you are probably going to
be cheaper. For instance, you know, if you're in Los Angeles,
you've got Austin, but you've also got Vegas, and then
you've also got Mexico City, which the flight actually to
(14:11):
Mexico City might be cheaper than you know, a flight
to Montreal or obviously to England. So like, really be
careful about which race you choose, and don't assume that
Monaco is the most expensive race. It's actually not ticket wise,
So yeah, it pays to do your research at.
Speaker 4 (14:28):
Homore, I think Apropos our next guest, it makes sense
to segue in from F one to Moto GP and
Fromoter GP to the Branning World champions I've known Claudio
for probably I don't know, over a.
Speaker 2 (14:50):
Decade, at least maybe close to two. I've obviously been
a du Katisti for at least two decades, more like three.
I got my first Monster in nineteen nine.
Speaker 1 (15:00):
I actually learned to ride motorcycles at a Monster too,
so we have a lot in common and it was
a very great experience, I have to say, so permanently
endeared me to Dakati.
Speaker 2 (15:11):
And Claudy has been there even longer, right, Claudia, you
started in nineteen ninety one, is that correct?
Speaker 3 (15:16):
Yeah? You know it all.
Speaker 2 (15:17):
Yes, I heard that you don't want to talk about liberty,
but we obviously have to ask a little bit about
Moto GP, and.
Speaker 1 (15:23):
This is exciting.
Speaker 2 (15:25):
First off, I've been rooting for Dukati and Moto GP
for many years and it hasn't been since Casey Stoner
that we were successful until Peko, and now you're defending
a third world championship for a third year, or the
possibility of a third year. What is it like to
be not just on top, but to absolutely dominate in
(15:46):
the sport?
Speaker 5 (15:46):
Yeah, it's very nice, I have to admit, and actually
I've been quite a long path to get there, because
you know, with Casey who won the championship quick, but
then it was more complicate and many as difficult. But
finally we were able to put together the proper team
(16:09):
of people rather make a big difference, but the whole
team when you're not doing once, but you do twice
and then actually are still even in the beginning of
the third championship like we are now, always fight for
the audium position or even for the win, means there.
Speaker 3 (16:27):
Is a system. It's not just coincidence or Lakia Claudia.
Speaker 1 (16:32):
I'm so curious. You know, we're talking about dominance in
a racing series, and you know I follow and cover
Formula one a lot. I'm curious about how closely you
relate to like a red ball that is so dominant
in F one right now? Are there parallels between your
dominance and Moto GP and red bulls dominance in Formula.
Speaker 3 (16:53):
One similar in a way? For sure in term of
a result.
Speaker 5 (16:59):
Actually, what we can say maybe is that in motojiped
there are more than you do ctis, so actually the
races are there's more competition now and so it's a
lot of more uncertainty. And on the other side, in
terms of technological position of our bike, it's for sure
(17:23):
very good. I have to say that Formula one, the
car makes maybe a bit of a difference, more difference,
and so once you get their dynamic right or the
package right for the other are very complicated. In in bike,
bikes are closer one with the other, so difference are
(17:43):
less and so competition is very close.
Speaker 2 (17:46):
What do you think about the fact that the European
brands are doing so well. Obviously Ducati, you know, is
winning all the races, but KTM is doing well, and
Aprilia shows a lot of promise. At the same time,
Honda is doing badly, Yamaha is doing badly, Suzuki quit.
What's that all about? The Japanese brands are all at
(18:07):
the bottom, all of a sudden, and the European brands
are at the top.
Speaker 5 (18:10):
So I think there's been a kind of in the
last five ten years. So it's not coming just in
the last year. It's been a very strong innovation stream
that I think you cut it made better than anyone else,
and then some other follow us more closely, and some
(18:30):
others find more difficult to follow. And the bike's technology
for a long time.
Speaker 3 (18:36):
It's been quite conventional, and some.
Speaker 5 (18:40):
Brands or some factories or some companies are very goodly refining,
and so you keep refining and doing a bit better
and a bit better, but.
Speaker 3 (18:50):
In a concept which is very almost the same.
Speaker 5 (18:55):
While if you take a picture of a bike of
ten years ago a picture of a bike of today,
and you can't give today it's a completely different animal.
Speaker 1 (19:04):
What is your thought about growing the popularity of MotoGP,
especially in the US. I know there's I think one
American team racing, but you know, not to bring it
back to Formula one again. But we've seen, of course
F one really take off in the past few years.
Do you think about, oh, we should try to do
a similar move with MotoGP with that benefited or is
(19:27):
that not really part of your consideration on a day to.
Speaker 3 (19:31):
Day No, I think it's a fantastic opportunity.
Speaker 5 (19:34):
We are mega happy about this thing of liberty media
taking a kind of the global control of MUNTIJP. Still,
of course it's not.
Speaker 3 (19:51):
In action. It will take time and.
Speaker 5 (19:53):
Then there are still some validation process. But for sure
are the potential of a sport which is tactular like
montogp in US is dramatic, you know, so we are
may excited about that because we are so much invested
into manto GP and we are very well known and
(20:15):
recognized as the leading technological brand.
Speaker 3 (20:20):
And so the benefit for our brand.
Speaker 5 (20:23):
For Lukati in US of the growing popularity of Manto GP,
going above and beyond just the community of the hardcore bicas,
but getting wider. It's very very interesting for us.
Speaker 2 (20:38):
I should point out that Cloudio obviously the CEO of Ducati,
the whole company, so he's thinking about other things besides racing.
But if I'm not mistaken, Cloudio, you came up through Coursa, right,
you came up and ran the racing division before you
took over the broader company, so you're pretty invested in
the racing side of things.
Speaker 5 (20:57):
Yeah. I actually, you know, we founded Dukati Course in
nineteen ninety nine and there was in an notary studio
actually signing the document of when du Cate Coursu was
born and we created that company in order to enter
into MOTOGPI. It's already more than twenty years ago, and
then it was managing director of Ducti Course for the
(21:19):
first part of.
Speaker 3 (21:21):
My career in that days.
Speaker 5 (21:23):
So yes, I'm very committed to racing.
Speaker 3 (21:26):
But actually racing and Dukati are very committed anyhow, you know,
it's part of the passion.
Speaker 5 (21:33):
And the reason why dukatisti or ducatisti, you know, this
kind of getting into a club which is not only
about adding a motorcycle, but I being a much broader
sense of community and much broader sense of belonging.
Speaker 1 (21:49):
You know, I'm so curious. You've mentioned leading the forefront
of technology a few times, and of course we know
that's true and accurate. And I've also heard you say
in other conversations, you know that electric is the future.
Can we talk a little bit about electric motorcycles? Do
we need one? Who's asking for one? Is it just
part of belonging to a larger group that is focused
(22:11):
on EV's where's do culli right now with that conversation?
Speaker 5 (22:16):
So I think that ev two wheels, how we do
intend in dukati, which means emotional two wheels. So it's
not talking about mobility, but it's talked about entertainment. It's
still a little bit a question mark because of a
number reason.
Speaker 3 (22:33):
A reason.
Speaker 5 (22:33):
Number one is the sound, which actually is very big
part of the emotion.
Speaker 1 (22:38):
That's still a big consideration. It sounds like the cycle.
Speaker 5 (22:43):
And actually when you come to racing, for example, you
come to see a race, the sound of the bikes
passing bike. It's a very strong part of entertainment.
Speaker 3 (22:53):
You know.
Speaker 5 (22:55):
So the same is when you ride the bike through
Kenyon so and then the other part is, apart from
the sound, the global behavior of the bike, which has
to do a lot with the weight and so then
to be so the compromise between the range and.
Speaker 3 (23:13):
The weight of the bike. And so when you are
on four wheels.
Speaker 5 (23:17):
It's much easier because actually you can easily afford to
get a bit of a bit of a heavier car
without really being a drama. And then most of the
TV fun actually focused on the zero to one under
or zero to sixty mile an hour if you are us,
and then you get a fantastic performance in acceleration with
(23:40):
four wheel drive kind of maybe five hundred kilowap engine,
but still when you are going through corner is more complicated,
so a number of things. Nevertheless, we want it to
be part of the game, and so it's it's and
technology is moving quite quick, so even the battery are
(24:05):
changing the performance quite quick and so what it was
possible five years ago and now it's for sure the
forefront of technology I've moved and what it will be
possible in five years even the front. So this reason
why we enter moto E which actually I'm not sure
you are aware, it's kind of a full evy race
(24:27):
series which actually exactly it's like formularly, but there is
a difference because it's run by the same promoter. So
instead of being run on a difference here Equita and
formally is mainly in cities, he Equita, this is run
by Dorner and this together with MotoGP in all European around,
(24:49):
So all European around of MotoGP you get also the
moto E races. And we've been asked by the promoter
to develop motorcycle.
Speaker 3 (24:59):
So a single make serious.
Speaker 5 (25:00):
So we have taken the challenge to invest the money
and resource needed to develop what is currently the most
performing and advanced to wheel vehicle when it is on
the racetrat So a lot of brand are kind of
making proposals, let's put in this way.
Speaker 3 (25:18):
But then when you have to come to a point
that the bike really developed.
Speaker 5 (25:22):
A performance and it's a really emotional product.
Speaker 3 (25:26):
Now it's it's on the top and so we learn
a lot.
Speaker 5 (25:29):
We learn a lot in how to play with the
motor which actually the electrical motor is a very different animal,
and then you need to get to be an export motor.
On inverter on chemistry of the battery, on software, how
you play with with all the software, and actually we
(25:50):
build all of them in the house. We hire people
and so we have a building, not just a product,
but we are building knowledge.
Speaker 1 (26:00):
In your opinion, is it going to be easier to
evoke emotion and passion out of a motorcycle run on
e fuels rather than a motorcycle with an electric motor.
Speaker 3 (26:12):
When the fuel is available. Definitely yes.
Speaker 5 (26:15):
So the main problem of fuel is that are still
not completely accepted.
Speaker 3 (26:21):
So there are discussions going on.
Speaker 5 (26:23):
Let's say for the European community, there is kind of
a ban talking about cars not bikes at twenty thirty
five for internal combustion.
Speaker 3 (26:33):
Engine, but there is an option that are on the table.
Speaker 5 (26:35):
They are debating that the cars will be accepted if
they run on ethuel.
Speaker 3 (26:40):
But it's not all it completely validated.
Speaker 5 (26:45):
So the oil company even they are not completely now
moving into setting up the plan because then in all
this discussion, then you need companies to take decision to
make investment, and so definitely yes, the feud is a
fantastic solution that would get both the emotion and the
(27:09):
CO two neutral. So the reason why, for example, you
can use in close environment like MotoGP or omor one
and then I think would be a fantastic solution also
for a high end supercar and for high performance motorcycle.
Speaker 2 (27:24):
I want to talk a little bit about the consumer
products that you have. I'm obviously a big fan and
have owned many Ducats in my life. I never have
owned one with a single cylinder, but I'm looking forward
to doing that soon because you just put out the
Hypermotarch six ninety eight mono. I remember talking to you
(27:45):
five or six or seven years ago in Frankfurt and
you were telling me that you were doing supermoto with
your son and you were having so much fun that
you wanted to make a smaller bike on which that
was possible. Now you've done it, tell us about this
and what else have you got up your sleeve.
Speaker 3 (28:02):
So that you remember that, So that means that there
was not lying, you know, that became real.
Speaker 2 (28:06):
Yeah, it's exciting. I mean, I can't wait to ride
this thing. I've already watched the videos and it sounds amazing,
but it's also cool that you developed bikes that way,
like you got into it. You were having fun on
something else and you thought, Yukatti can do this, and
now you're organic. Yeah, it's really cool.
Speaker 5 (28:26):
I think you touched most probably one of the core
points of the reason why do cut exist, you know,
and why we're doing okay, because really we, most of us,
not just me, you know, most of us are really
enthusias about the product, and most of us we are
(28:47):
actually enjoying the product ourselves. And so it's a kind
of it's a fantastic opportunity to take the technology which
is available and then to think about the future and
then to think about what would be exciting, you know,
and we do things that we like doing, and we
(29:09):
are doing in a way that actually it's so well
connected with our most passionate client that actually resonate with them.
And then finally they buy it, you know, and so
we can make out of a living and the company
is successful as financially. We ended up the last two
years with the first time in our history going above
(29:31):
one billion euro in revenue. So we have grown a
company to a decent size, you know. For actually when
I joined the company, thirty is always a small artisanal style.
Speaker 3 (29:42):
Manufacturing.
Speaker 5 (29:43):
Now we were below two thousand bike a year and
now we are in the range of sixty thousand. So
we're not big because still look cut. We remain a
specialty for people that love very kind of high level,
high quality, high technology product and they're willing to commit for.
Speaker 3 (30:05):
The effort on having one.
Speaker 5 (30:09):
But it's very interesting that we really are very much
technical driven, so we are connecting with technology. We are
kind of a bit of technology beak if you want,
you know, so we either the software or the how
the engine is is made. We are very excited about that.
(30:31):
But on the other side, we are not doing for
the sake of doing. So we are very often on
the road with our prototypes and bikes from competitor and
we compare them and actually we want to really we
consider ourselves as the kind of with this fantastic branding
and uh, and we have a group of passionate people
(30:54):
outside that resonate with us. And so there are a
lot of new things coming uh, which of course I
will not tell you anything about. But but but really,
as you know, we are in a the world is
complicated because actually geopolitic is complicated.
Speaker 3 (31:14):
So we are not kind of.
Speaker 5 (31:17):
It's always difficult, but we are with so close link
with with our shareholder now that is make it possible
for us to continue to increase investment into new products,
so not only the electric but actually we are studying
a lot of different things and also expanding the product
range you're seen. We are enter out to motocross, which
(31:38):
will be another very exciting chapter for us, for example,
because there is a lot of passion there from supercross
to actually also a number of cross count reversion and
a lot of stuff.
Speaker 3 (31:53):
And a lot of young Americans.
Speaker 5 (31:56):
Start on two wheels just with an off road, so
it's it's for sure.
Speaker 1 (32:01):
Another I have a question about that, Claudia, that just
brings to mind. You know, in my limited experience and exposure,
it seems like there is really a difference between the
European motorcycle rider and the American motorcycle rider. How would
you describe the difference in what you're seeing between riders
in Europe and the US.
Speaker 3 (32:22):
Yeah, maybe kind of.
Speaker 5 (32:24):
In Europe, the motorcycle is also a daily commuter thing,
yess is poor pure entertainment, that's for sure. And you
find a motorcycle in the city in Europe, and of
course a lot of people in Europe use the motorcycle
over the weekends and they use it for touring or
(32:46):
they use going on the racetrack.
Speaker 3 (32:48):
But also you go to.
Speaker 5 (32:48):
Milan or Roma, or Sari or even Barcelona, you find
a lot of bikes into the city, while in US
is a bit more difficult. Some CDs maybe you in
San Francisco and you find them, or even somewhere in
New York, but actually in the middle of the country,
it is more complicated and more difficult.
Speaker 1 (33:08):
And talk to us a little bit about the Scrambler
sub brand. I'm curious how much that has contributed to
this big growth that you've seen, number one, and then
also how has it affected the very aspirational image of Dukatti.
Obviously Scrambler was created to make Dukatti more accessible to
more people. How has that changed the dynamic of the
(33:30):
brand image? But then also the just straight growth.
Speaker 5 (33:33):
Yeah, I think that Scamber has been a nice opportunity
because it gave us the potential of reinvent an icon
that we had in our past that was exactly Ducati
Scamble that have been.
Speaker 3 (33:46):
For many young.
Speaker 5 (33:49):
People in the sixties, been a kind of sixties and
the seventies been a kind of really something to dream about,
and we could generate a part of our company that
was not so much committed to performance in a way,
so being interesting for also an audience which is much
more lifestyle, is much more about customizing your product and
(34:17):
enjoying riding without somehow the stress of being a fast
rider in a way, you know, which is a little
bit of what happened when you are Redukati, you know. Uh.
And but on on the other side, it did not
change the positioning of the Red brand. So the Red Dukati,
I mean the Red Dukatti, which is style, sophistication and performance,
(34:39):
so which are our core value very.
Speaker 3 (34:42):
Clearly, uh.
Speaker 5 (34:43):
And that in the in the in the body of
any one of us here in the company. And so
it's been a nice extension that gave us the possibility
to have new people joining the Ducati family. Because yes,
you enter as a scrambl arista, but still.
Speaker 1 (35:02):
Is that the word for it, scrambler with the with
the American accent.
Speaker 2 (35:11):
It's a hard r I want to Claudia, I want
to know about your path to to do Katie, Like,
how did you get into you know motorbikes, and I
mean for those listening that don't know, Claudia is a
very fast rider. So all the executives are telling me like,
he's one of the fastest guys at the track every
time you go there. And how did you get into
(35:33):
because I know you're an engineer, but you also care
a hell of a lot about design and beauty and
you know, I guess that's Italian? But how did how
did how did you grow up and get into this
and and stay there for so long?
Speaker 3 (35:47):
Yeah, it's a lot of questions.
Speaker 5 (35:48):
I love, I love the point and so actually, how
I've we managed to remain for so long? Actually I
always tell a joke whichly, when I joined the company,
I was engineer number four, were only engineer, and so
I usually tell that I just needed to kill three
or to file three, and then I became the boss,
so which I think is more it's more complicated and
(36:11):
difficult now because we are more than three hundred and
fifty engineers, you know, so when it's joining.
Speaker 3 (36:15):
Now, it gets more difficult. But it's pretty straightforward. Basically,
I was a type of a.
Speaker 5 (36:20):
Guy in that you know, born in eighteen sixty five,
and so in that eighties. In the eighties, you everyone
here was very passion in this Motor Valley about bikes, car.
Everything is fast, you know, And so I had this passion.
And when you are in your fifteen sixteen year old
(36:41):
there is something which is in common unless you are
very special, and there was not anything special that you
are without money, So there is no money around. So
the only way to be fast on something is to
buy a bike because the the EU times fun factor
it's unbeatable, the one for the bike. You know, if
(37:03):
you want to really enjoy being fast with the car,
to spend in the hundreds of thousands. If you want
to enjoy with the bike, you're on the ten of thousands.
So that's what was the thaing. So I got into bikes,
but it was quessionate about cars both whatever, which is
still are which I'm still are.
Speaker 2 (37:20):
That's good because we want to ask you about cars
as well. And I know you're president of the Motor
Valley Development Association, so you know, it's amazing when people
go and understand that in one place basically is Dukati, Lamborghini, Maserati, Ferrari.
You know they're all right there around.
Speaker 1 (37:42):
Yeah, it's a botto making.
Speaker 2 (37:43):
It's pretty unbelievable. So, you know, we we wanted to
ask your take as an Italian, as the CEO of
Dukati and as the head of the Motor Valley Development Association,
what do you think are the most beautiful or the
best designed cars?
Speaker 1 (38:00):
Conic? Yeah, for the ages?
Speaker 2 (38:02):
So why don't we Why don't we kick that off?
When you think of the most beautiful cars, the best
design cars, the most for you, the most passionate, timeless cars,
what do you think?
Speaker 5 (38:12):
Yeah, okay, if you have to pick just one, actually
it's quite obvious and it's ninety eleven.
Speaker 1 (38:18):
Wow, that's a shocker.
Speaker 2 (38:22):
Yeah, I didn't expect it either.
Speaker 3 (38:25):
You said it's timeless.
Speaker 5 (38:26):
You know, so actually I think the philosophy, which actually
is the only one, because I just they gave me
the break because they made actually proper good homework, and
so I just.
Speaker 3 (38:39):
Throwed down three cars that I love.
Speaker 2 (38:42):
Let's start. Let's focus on the nine to eleven first,
because of course the shape the silhouette is timeless, and
I imagine that you've had a chance to drive a
few of them. Now, since you're all under the Volkswagen umbrella, Well,
do you own any tell us about your experience with
nine to eleven with Portia.
Speaker 5 (39:00):
Not yet, not yet, but have a plan. Okay, so
I'm building a garage. I'm building garage. That's the first start.
Speaker 1 (39:09):
It does the plan and involve modern nine to elevens
or older air cooled variety.
Speaker 3 (39:15):
More than nine eleven. M A type of a guy
that like the modern stuff. But I I I.
Speaker 5 (39:22):
Consider that that car in special is the one uh
that they've been able to be continuously different by remaining
the same, uh, which is typical of an icon, you know.
And and by the way, uh they've been able also
in terms of technology to make the car fantastic in
(39:44):
the current nine nine two nine eleven GT three it's
it's a it's a it's a mega car, you know.
And they keep making that even with the manual gear box,
so it is kind of uh a Swiss Swiss mechanical swatch.
(40:04):
This still being incredible emotional and and never nostalgic.
Speaker 3 (40:10):
So this I think it's it's it's their parents. But if.
Speaker 5 (40:17):
Then I put down the other two cards that I
think I really I like, especially which is the STO
which I think that we made together the street Fighter
and I think that this car was a very extreme one.
Speaker 3 (40:37):
Uh and the Ferrari two ninety six.
Speaker 1 (40:41):
Those are very interesting answers because the nine to eleven
Hurricane Sto and the two nine six are not the
wildest and craziest top of the line models in each
of those portfolios. In fact, they're more usable. They're they're
considered more of the Swiss Army knife, I mean relatively speaking.
(41:02):
So that's very interesting that you mentioned those.
Speaker 3 (41:06):
Yeah, I didn't talk about that.
Speaker 5 (41:08):
But you pick a real nice thing, which is which
is really my way of It's what I like. You know,
it's my personal choice. I'm not saying it are the
best one. But if you want the most those power
and it's not this car, okay, but yes they are
the ones. They are in a way, the GITT three,
it's it's the most party in a way.
Speaker 3 (41:30):
But still you can do every day usability, you know.
Speaker 2 (41:33):
The multi Strata, for example, in my eyes, is the
perfect Like if I could only have one bike, it
would be the multi Strata. It's so much fun to
ride on the track. You can do cross country trips
with it. Truly is like every street off road stuff
is possible. Obviously, it's hires need to be switched. But
(41:54):
I would say that I would say the weakness probably
is kind of the navigation sort of hub. Right, the
software is the is the problem there? How hard is
that to crack?
Speaker 5 (42:05):
Yeah, it's it's it's it's it's not dramatically are but
let's say we uh we.
Speaker 3 (42:11):
In this product. Uh, that's not our strongest part. Let's
put in this way. So we have a plan.
Speaker 5 (42:18):
And for Shoot software, it's very very relevant and I
completely agree with you and understand what is the need.
So we are working hard on that in order to
have on the future.
Speaker 3 (42:31):
Uh, not just a fantastic.
Speaker 5 (42:34):
Proposal in term of engine delivery, driveability and everything, but
also the connectivity part will be on stage with all
the integration that is needed and how our client are
used to.
Speaker 2 (42:47):
It's the best seller too, isn't it the best seller
of all the bikes?
Speaker 3 (42:51):
Yeah? It is, uh and actually is keeping growing and.
Speaker 5 (42:56):
It's a little bit of you know, the Cutty was
born around Monster and the ninety sixteen, so let's say
sporting naked and.
Speaker 3 (43:04):
A sporty fed bike.
Speaker 5 (43:07):
Actually, now we have a different products on the motor
range and multi Strada itself. It's a very important pillar
because you are an expert, so you understand that with
this bike you have to pick only one that's a
multi stud. Muti Stud is my personal bike.
Speaker 3 (43:28):
It's my favorite if I have to pick only one,
because really.
Speaker 5 (43:33):
You can use as a sport bike, but it's very comfortable.
You can do long range, you can carry a passenger,
you can use in a city, you can use oproad
as you said. And actually, funny enough, we still have
the image of being a MotoGP company, so we find
(43:54):
it difficult to explain and convince that you can take
a multi strata with a proper tire, doing a proper offer.
But still when we do comparative tests, when journalists do
comparative test on the up road, we win most of
the comparative test, even against the other brands that are
really supposed to do much better. But we took seriously
(44:16):
and so and I'm a strongly believer of taking the
time of doing things. So we are now in the
fourth generation of multi strata. More and more people enter
into that, you know, because actually there are more people
that actually trust us and they believe that.
Speaker 3 (44:34):
You can be on a du cut in a comfortable way.
Speaker 5 (44:37):
You can be on a Ducati in a longer range
way and it can be even up road, and so
the family is keeping growing and we are keeping investing.
Speaker 3 (44:46):
We just every year we release different versions.
Speaker 5 (44:49):
Sometimes we go more in the direction of being a
more long range or off road, like we did with
the Rally recently last year with a thirty liters fuel tank,
and on the other side we release at the same
time the multi start RS, which is the most party
with the desmal system and one of the its power.
So we continue to try to keep the center of
(45:13):
gravity of the brand stable. So if sometimes we enter
with the model which is more touring, then we want
to reinforce our position and the hupper part with more
sports version in order to keep the center of gravity stable.
Speaker 2 (45:27):
Clardio, it's been awesome spending time with you. Thank you
for thank you so much committing this hour to us.
Really appreciate it.
Speaker 5 (45:33):
It's been a pleasure of Madels on my side and
let's keep in touch. Has been wonderful talk again with
you and also Hannah. I mean I've been impressed. To
be honest, you are a strong Connoscert So actually I
would love to meet the first time. Actually I'm in
the us or actually are.
Speaker 3 (45:52):
In Europe, but both of you.
Speaker 5 (45:53):
Actually, it would be nice if we can meet and
maybe have a chat and a dinner together would be fantastic.
Speaker 1 (45:58):
That would be nothing more. Thank you.
Speaker 2 (46:00):
I'll try and set that up, Claudio, look forward to
seeing you again. So that was Claudio Dominicoli telling us
a lot about everything.
Speaker 1 (46:09):
I guess he's interesting and I do want to go
have a proper Italian meal with him.
Speaker 2 (46:15):
I highly recommend World Ducati Week. It's an incredible gathering
in Remedy, Italy of dukatisti from around the world. Obviously,
the food is delicious, but the coolest thing is you
can ride with the group and you would probably be
able to ride next to Claudio and you do go
on like an hour long ride around the area, which is.
Speaker 1 (46:35):
That's really cool. I just had a vision of Ducatti
making a sidecar. I don't know, why, can you imagine?
I feel like that's so funny.
Speaker 2 (46:44):
I've never seen a Ducatti sidecar me either. If you
ever go to Bologna, you can check out the Ducatti
Museum and there.
Speaker 1 (46:51):
Yeah.
Speaker 2 (46:52):
All right, well that's it for this week. We'll be
back next week, same time, same place, and definitely shoot
us an email, because we read, we respond, and we try,
and when people give us suggestions, we try and incorporate
them into the program. What's our email address.
Speaker 1 (47:09):
The email address is hot pursuit at bloomberg dot net
Hot pursuit awesome.
Speaker 2 (47:16):
All right, that's excellent.
Speaker 1 (47:17):
I'm Matt Miller, I'm Hannah Elliott, and this is Bloomberg
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