Roofer Growth Hacks
Welcome to Roofer Growth Hacks, the go-to podcast for roofing contractors and roofing company owners looking to grow their businesses. Hosted by Chris Hunter, author of The Ultimate Guide to Digital Marketing for Roofers and Co-Founder of RoofingSites.com, this podcast dives into actionable growth strategies, expert insights, and the latest marketing trends tailored to the roofing industry. Each episode features a mix of industry leader interviews, success stories, and exclusive content from Chris, including highlights from his monthly workshops and The Monthly State of Marketing for Roofing Companies. Whether you’re looking for proven growth hacks, cutting-edge marketing advice, or inspiration from top performers in the roofing space, this podcast has you covered. Tune in to unlock the tools, tips, and strategies to elevate your roofing business to the next level.
Episodes
Welcome to Roofer Growth Hacks! In today’s episode, we’re breaking down how to build an AI operating system for your roofing company with a simple, repeatable system that helps you answer more calls, follow up longer, save time, and close more jobs instead of always thinking you just need more leads.
In this episode, Chris Hunter walks through why most roofers don’t actually have a lead problem; they have a systems problem and the...
Welcome to Roofer Growth Hacks! In this episode, Chris Hunter sits down with Josh Luebker to talk about the financial side of growing a roofing company the right way. Josh shares how his background in large-scale construction project management led him into the world of fractional CFO services, where he now helps subcontractors and roofing companies solve cash flow problems, improve estimating, tighten up job costing, and make smar...
Welcome to Roofer Growth Hacks! In this episode, Chris Hunter sits down with Joe, a serial entrepreneur and longtime marketer who shares his journey from building online businesses in the 1990s to starting a roofing company from scratch and launching Root Flow Pro, a CRM built specifically for roofing companies. Joe breaks down how his background in branding, marketing, software, and systems helped him enter the roofing industry, s...
Welcome to Roofer Growth Hacks! In this episode, Chris Hunter sit down with James Wolfgang Kuntz, co-founder of Tarrytown Roofing in Austin, Texas - a company he's built to 15+ employees in under two years and co-founder of BuilderLync, a disruptive CRM software for the construction and roofing space. James shares his raw, honest journey from real estate investing and corporate startups to launching and scaling a premium roofing br...
Welcome to Roofer Growth Hacks! In today’s episode, we’re breaking down how to build a distinct, Disney-like customer experience for your roofing company with a simple, repeatable system that helps you earn more trust, get more reviews, generate more referrals, and create repeat business instead of always chasing the next lead.
In this episode, Chris Hunter walks through why most roofers don’t actually lose jobs on price - they los...
Welcome to Roofer Growth Hacks! In this workshop replay, we’re breaking down how to rank your roofing company on Google in 2026 with a simple, repeatable system to win in the new search landscape where AI Overviews can show above the Maps 3-Pack and new intent buttons like “Top rated” + “Online estimates” are changing what homeowners click first.
In this episode, Chris Hunter (CMO at RooferMarketingHeroes.com) walks through what’s ...
Welcome to Roofer Growth Hacks! In this roundtable, Chris Hunter and the AI Marketing Experts crew break down the AI marketing tools for roofers and small business owners that will save you hours every week as you kick off 2026 including ChatGPT Projects, AI agents + inbox automation (Comet Browser), NotebookLM, Google Gemini, Claude Code, and voice-first workflows (Whisper/Whisper Flow).
This episode is a practical, no-fluff playb...
Welcome to Roofer Growth Hacks! In this workshop replay, we’re breaking down the 2026 Roofing Marketing Plan a simple, repeatable way to build the Ultimate Marketing Machine using the 4R Framework: Reputation, Reach, Resell, Referral so you become THE choice (not a choice) in your market and turn more leads into revenue.
Chris Hunter CMO at RooferMarketingHeroes.com and author of The Ultimate Guide to Digital Marketing for Roofers ...
Welcome to Roofer Growth Hacks! In this episode, Chris Hunter sits down with Lyn Askin, an Outgrow Advisor, for a practical B2B sales breakdown that helps roofing companies build a proactive pipeline and win more high ticket sales without hiring more salespeople.
This is a true sales masterclass on predictable revenue growth.
You’ll learn why most salespeople stop after 2 “no’s” even though buyers typically need ~10 touches, how to...
Welcome to Roofer Growth Hacks! In this episode,Chris Hunter talks with Corey Combs, the roofing operator behind a practical ROI dashboard that follows every lead from first touch to “sold.”
They discuss the struggle roofers face connecting ad spend to revenue, how to reconcile offline sources inside your CRM, and why standardized terminology unlocks clean, actionable data. You’ll also hear practical workflows (including AI) and Co...
Welcome to Roofer Growth Hacks! In this episode, we’re breaking down the 2026 Roofing Marketing Plan a simple, repeatable system to make you THE choice (not a choice) in your market and turn more leads into revenue (fast).
Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers shares the exact frameworks, prompts, and automations his team uses to help roofing comp...
Welcome to Roofer Growth Hacks! In this episode, we’re breaking down to How to Get ChatGPT to recommend your roofing company a rapid‑fire update on what’s changing with Google Local Services Ads, Google Business Profiles, AI tools, and lead generation that every roofing company needs to know.
Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers, walks through t...
Welcome to Roofer Growth Hacks! In this episode, we’re breaking down the November 2025 State of Marketing for Roofers a rapid-fire update on what’s changing with Google Local Service Ads, Business Profiles, AI tools, and lead generation that every roofing company needs to know.
Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers, walks through the latest Google...
The 2025 Guide to Upsell/Cross-Sell Campaigns for Roofers - Roofer Growth Hacks - Season 4 Episode 7
Welcome to Roofer Growth Hacks! In this episode, we’re breaking down the 2025 Upsell & Cross-Sell Playbook for Roofers, a simple, repeatable system to turn past customers and old leads into new revenue (fast).
Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers shares the exact frameworks, prompts, and automations his team uses to help roofing companies dom...
Welcome to Roofer Growth Hacks by RoofingSites.com. In Season 4, Episode 6, Chris Hunter talks with Jeremy Owens CEO at US Construction Zone & 3 Generations Improvements.
They discuss Jeremy's journey from growing up in the family business to taking over operations and marketing. The conversation covers the importance of specialization in contracting, the evolution of marketing strategies, and the impact of AI on business opera...
Welcome to Roofer Growth Hacks by RoofingSites.com. In Season 4, Episode 5, Chris Hunter dives into how to build a scalable Roofing Referral Machine that turns happy customers, realtors, and insurance pros into steady, high-intent leads. From $250 customer incentives and handwritten thank-you notes to cookie/brownie boxes with QR codes, monthly newsletters, and storm-season campaigns, Chris lays out the referral systems and scripts...
Welcome to Roofer Growth Hacks by RoofingSites.com. In this episode, Chris Hunter sits down with Aaron Christy, the founder of Indy Roof & Restoration — one of Indiana’s fastest-growing roofing companies. Known for his transparency, community focus, and marketing chops, Aaron shares the real growth hacks that helped him triple his company’s size in just a few years.
From using SOPs without an in-house team to overcoming the dre...
Welcome to Roofer Growth Hacks by RoofingSites.com. In this episode, Chris Hunter breaks down how AI search (AEO/IEO/“answer engines”), Google Gemini’s newest upgrades, and smarter content distribution are changing how roofing companies get found and chosen.
From AI-generated video/image tools (“Veo 3” video, “Nano Banana” image) to FAQs, schema, and local backlinks, Chris shows exactly how to widen your footprint so ChatGPT, Gemi...
Welcome to Roofer Growth Hacks by RoofingSites.com. In this episode Chris Hunter interviews Jason Todd, founder and CEO of Thinker Ventures. They discuss Jason's entrepreneurial journey, the role of Thinker Ventures in helping businesses grow, and the common challenges faced by small businesses.
Jason emphasizes the importance of discipline over systems in business management and shares insights on how to implement effective strate...
How to Build a High-Converting Roofing Website With Chris - Roofer Growth Hacks - Season 4 Episode 1
Welcome to Roofer Growth Hacks by RoofingSites.com. In this first episode in Season 4, Chris Hunter dives into how to build a high-converting roofing website that turns visitors into booked inspections. From Story brand messaging and the 3-second “grunt test” to mobile-first design and the five-page structure that wins local intent, Chris shows exactly what roofing companies must do to boost calls and close more jobs—without wastin...
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