Roofer Growth Hacks
Welcome to Roofer Growth Hacks, the go-to podcast for roofing contractors and roofing company owners looking to grow their businesses. Hosted by Chris Hunter, author of The Ultimate Guide to Digital Marketing for Roofers and Co-Founder of RoofingSites.com, this podcast dives into actionable growth strategies, expert insights, and the latest marketing trends tailored to the roofing industry. Each episode features a mix of industry leader interviews, success stories, and exclusive content from Chris, including highlights from his monthly workshops and The Monthly State of Marketing for Roofing Companies. Whether you’re looking for proven growth hacks, cutting-edge marketing advice, or inspiration from top performers in the roofing space, this podcast has you covered. Tune in to unlock the tools, tips, and strategies to elevate your roofing business to the next level.
Episodes
Welcome to Roofer Growth Hacks! In this episode,Chris Hunter talks with Corey Combs, the roofing operator behind a practical ROI dashboard that follows every lead from first touch to “sold.”
They discuss the struggle roofers face connecting ad spend to revenue, how to reconcile offline sources inside your CRM, and why standardized terminology unlocks clean, actionable data. You’ll also hear practical workflows (including AI) and Co...
Welcome to Roofer Growth Hacks! In this episode, we’re breaking down the 2026 Roofing Marketing Plan a simple, repeatable system to make you THE choice (not a choice) in your market and turn more leads into revenue (fast).
Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers shares the exact frameworks, prompts, and automations his team uses to help roofing comp...
Welcome to Roofer Growth Hacks! In this episode, we’re breaking down to How to Get ChatGPT to recommend your roofing company a rapid‑fire update on what’s changing with Google Local Services Ads, Google Business Profiles, AI tools, and lead generation that every roofing company needs to know.
Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers, walks through t...
Welcome to Roofer Growth Hacks! In this episode, we’re breaking down the November 2025 State of Marketing for Roofers a rapid-fire update on what’s changing with Google Local Service Ads, Business Profiles, AI tools, and lead generation that every roofing company needs to know.
Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers, walks through the latest Google...
The 2025 Guide to Upsell/Cross-Sell Campaigns for Roofers - Roofer Growth Hacks - Season 4 Episode 7
Welcome to Roofer Growth Hacks! In this episode, we’re breaking down the 2025 Upsell & Cross-Sell Playbook for Roofers, a simple, repeatable system to turn past customers and old leads into new revenue (fast).
Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers shares the exact frameworks, prompts, and automations his team uses to help roofing companies dom...
Welcome to Roofer Growth Hacks by RoofingSites.com. In Season 4, Episode 6, Chris Hunter talks with Jeremy Owens CEO at US Construction Zone & 3 Generations Improvements.
They discuss Jeremy's journey from growing up in the family business to taking over operations and marketing. The conversation covers the importance of specialization in contracting, the evolution of marketing strategies, and the impact of AI on business opera...
Welcome to Roofer Growth Hacks by RoofingSites.com. In Season 4, Episode 5, Chris Hunter dives into how to build a scalable Roofing Referral Machine that turns happy customers, realtors, and insurance pros into steady, high-intent leads. From $250 customer incentives and handwritten thank-you notes to cookie/brownie boxes with QR codes, monthly newsletters, and storm-season campaigns, Chris lays out the referral systems and scripts...
Welcome to Roofer Growth Hacks by RoofingSites.com. In this episode, Chris Hunter sits down with Aaron Christy, the founder of Indy Roof & Restoration — one of Indiana’s fastest-growing roofing companies. Known for his transparency, community focus, and marketing chops, Aaron shares the real growth hacks that helped him triple his company’s size in just a few years.
From using SOPs without an in-house team to overcoming the dre...
Welcome to Roofer Growth Hacks by RoofingSites.com. In this episode, Chris Hunter breaks down how AI search (AEO/IEO/“answer engines”), Google Gemini’s newest upgrades, and smarter content distribution are changing how roofing companies get found and chosen.
From AI-generated video/image tools (“Veo 3” video, “Nano Banana” image) to FAQs, schema, and local backlinks, Chris shows exactly how to widen your footprint so ChatGPT, Gemi...
Welcome to Roofer Growth Hacks by RoofingSites.com. In this episode Chris Hunter interviews Jason Todd, founder and CEO of Thinker Ventures. They discuss Jason's entrepreneurial journey, the role of Thinker Ventures in helping businesses grow, and the common challenges faced by small businesses.
Jason emphasizes the importance of discipline over systems in business management and shares insights on how to implement effective strate...
How to Build a High-Converting Roofing Website With Chris - Roofer Growth Hacks - Season 4 Episode 1
Welcome to Roofer Growth Hacks by RoofingSites.com. In this first episode in Season 4, Chris Hunter dives into how to build a high-converting roofing website that turns visitors into booked inspections. From Story brand messaging and the 3-second “grunt test” to mobile-first design and the five-page structure that wins local intent, Chris shows exactly what roofing companies must do to boost calls and close more jobs—without wastin...
Welcome to Roofer Growth Hacks by RoofingSites.com.In this solo episode, Chris Hunter dives into how AI is reshaping online search and what roofing companies must do to stay ahead. From the continued dominance of Google to the rise of ChatGPT and Bing, Chris explains why diversifying your online presence and reviews is critical.
He also breaks down Google’s E-E-A-T principles—expertise, experience, authority, and trustworthiness—an...
Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com
In this solo episode, Chris Hunter dives deep into one of the biggest issues plaguing roofing companies today: how to grow without burning out or breaking the business.
After speaking with thousands of roofers across the country, one pattern keeps repeating—companies relying on hustle, referrals, and word of mouth. While that might get you started, it ...
Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com “Branding & Marketing In The Age Of AI.” In this episode, Chris Hunter kicks off a deep-dive panel with AI marketing experts to explore how roofers and small business owners can start using AI to build real brand assets. From understanding your ideal customer to generating messaging that actually resonates, Jen shares how she uses tools like Perple...
Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com: “July 2025 State of Marketing for Roofers.” In this episode, Chris Hunter unpacks the top marketing trends and industry shifts roofing contractors need to know this summer.
From analyzing your Q2 wins to preparing for hurricane season, Chris shares strategic insights on where to double down, what to cut, and how to adapt to the growing influence of AI...
In this power-packed episode, we break down how roofing companies can win big with Google Ads — a tactical guide to maximizing ROI, building online reputation, and turning clicks into quality leads.
We’re joined by Chris Hunter, Chief Marketing Officer of RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers. Chris brings decades of experience helping roofing contractors grow smarter using his 4R Roofin...
In this power-packed episode, we break down The AI-Powered Social Strategy for Roofers —a comprehensive guide to building trust, increasing visibility, and staying top-of-mind using the platforms your customers actually use.
We’re joined by Chris Hunter, Chief Marketing Officer of RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers. Chris brings decades of experience helping roofing contractors grow s...
Welcome to Roofer Growth Hacks! In this episode, I sit down with Megan Ellsworth from RoofersCoffeeShop, a creative force in the roofing industry helping contractors grow through content and community-driven marketing.
Megan shares fresh insights on how roofers can stand out by telling their story, building local connections, and creating engaging content that drives trust and visibility.
We dive into practical growth hacks any roo...
Welcome to Roofer Growth Hacks! In this episode.We are joined by four marketing experts from the seven-figure agencies world who specialize in helping businesses grow smarter with AI.
In this episode of Roofer Growth Hacks, the panel discusses the evolving landscape of SEO and marketing in the age of AI. They explore whether SEO is dead, the impact of AI on search engines, and the importance of adapting marketing strategies to stay...
Welcome to Roofer Growth Hacks! In this episode, we’re diving into how roofers can future-proof their business using AI, SEO, and Local Service Ads — including a jaw-dropping 47X ROI case study that proves this system works.
We’re joined by Chris Hunter, Founder & Chief Marketing Officer of RoofingSites.com, and author of The Ultimate Guide to Digital Marketing for Roofers. With over 20 years of marketing experience and deep in...
Popular Podcasts
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Burden is a documentary series that takes listeners into the hidden places where justice is done (and undone). It dives deep into the lives of heroes and villains. And it focuses a spotlight on those who triumph even when the odds are against them. Season 5 - The Burden: Death & Deceit in Alliance On April Fools Day 1999, 26-year-old Yvonne Layne was found murdered in her Alliance, Ohio home. David Thorne, her ex-boyfriend and father of one of her children, was instantly a suspect. Another young man admitted to the murder, and David breathed a sigh of relief, until the confessed murderer fingered David; “He paid me to do it.” David was sentenced to life without parole. Two decades later, Pulitzer winner and podcast host, Maggie Freleng (Bone Valley Season 3: Graves County, Wrongful Conviction, Suave) launched a “live” investigation into David's conviction alongside Jason Baldwin (himself wrongfully convicted as a member of the West Memphis Three). Maggie had come to believe that the entire investigation of David was botched by the tiny local police department, or worse, covered up the real killer. Was Maggie correct? Was David’s claim of innocence credible? In Death and Deceit in Alliance, Maggie recounts the case that launched her career, and ultimately, “broke” her.” The results will shock the listener and reduce Maggie to tears and self-doubt. This is not your typical wrongful conviction story. In fact, it turns the genre on its head. It asks the question: What if our champions are foolish? Season 4 - The Burden: Get the Money and Run “Trying to murder my father, this was the thing that put me on the path.” That’s Joe Loya and that path was bank robbery. Bank, bank, bank, bank, bank. In season 4 of The Burden: Get the Money and Run, we hear from Joe who was once the most prolific bank robber in Southern California, and beyond. He used disguises, body doubles, proxies. He leaped over counters, grabbed the money and ran. Even as the FBI was closing in. It was a showdown between a daring bank robber, and a patient FBI agent. Joe was no ordinary bank robber. He was bright, articulate, charismatic, and driven by a dark rage that he summoned up at will. In seven episodes, Joe tells all: the what, the how… and the why. Including why he tried to murder his father. Season 3 - The Burden: Avenger Miriam Lewin is one of Argentina’s leading journalists today. At 19 years old, she was kidnapped off the streets of Buenos Aires for her political activism and thrown into a concentration camp. Thousands of her fellow inmates were executed, tossed alive from a cargo plane into the ocean. Miriam, along with a handful of others, will survive the camp. Then as a journalist, she will wage a decades long campaign to bring her tormentors to justice. Avenger is about one woman’s triumphant battle against unbelievable odds to survive torture, claim justice for the crimes done against her and others like her, and change the future of her country. Season 2 - The Burden: Empire on Blood Empire on Blood is set in the Bronx, NY, in the early 90s, when two young drug dealers ruled an intersection known as “The Corner on Blood.” The boss, Calvin Buari, lived large. He and a protege swore they would build an empire on blood. Then the relationship frayed and the protege accused Calvin of a double homicide which he claimed he didn’t do. But did he? Award-winning journalist Steve Fishman spent seven years to answer that question. This is the story of one man’s last chance to overturn his life sentence. He may prevail, but someone’s gotta pay. The Burden: Empire on Blood is the director’s cut of the true crime classic which reached #1 on the charts when it was first released half a dozen years ago. Season 1 - The Burden In the 1990s, Detective Louis N. Scarcella was legendary. In a city overrun by violent crime, he cracked the toughest cases and put away the worst criminals. “The Hulk” was his nickname. Then the story changed. Scarcella ran into a group of convicted murderers who all say they are innocent. They turned themselves into jailhouse-lawyers and in prison founded a lway firm. When they realized Scarcella helped put many of them away, they set their sights on taking him down. And with the help of a NY Times reporter they have a chance. For years, Scarcella insisted he did nothing wrong. But that’s all he’d say. Until we tracked Scarcella to a sauna in a Russian bathhouse, where he started to talk..and talk and talk. “The guilty have gone free,” he whispered. And then agreed to take us into the belly of the beast. Welcome to The Burden.
"SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. Subscribe to SiriusXM Podcasts+ to listen to new episodes of SmartLess ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!