Shelf Life: Expert Voices from the Consumer Goods Industry

Easter 2024 hopped in early this year, and as a result sales expectations were muted. The Alloy.ai team, Joel and Logan, discuss the commercial and consumer-behavior dynamics at play during holidays like easter, and what they mean for consumer brands. In this episode we discuss:

• How narrow buying windows impact consumer brands replenishment efforts
• The tough decision of whether to produce holiday-specific SKUs
• What Easter sales mi...

Unlock the secrets landing and growing coveted shelf space at Walmart. Bill Sinacore, VP of National Accounts at PlayMonster joins Shelf Life to share advice gleaned over his 30+ year career at industrys giants like LEGO and LeapFrog.

In this episode you'll learn:

• What Walmart buyers really care about
• Tactics to get your product on the shelf and to show your buyers with data that Walmart customers will be interested...

We sat down with Matt Bergum, the Country Business Director for Canada at Bosch Power Tools, to dive into the state of ecommerce in 2024. We shed light on the distinctions between ecommerce and brick-and-mortar product launches, the balancing act that comes with a hybrid retail approach, the complex task of managing expansive product portfolios across various online platforms (and the resulting strain on margins), and the transform...

This week's special bonus episode dives into the  into Black Friday, consumer spending, and the state of the economy. Our guest, Joel Beal, CEO of Alloy.ai and economist, provides a unique perspective on the early numbers and what they mean for the larger economy. We delve into:

• The preliminary numbers that are emerging post-Black Friday, attempting to decode consumer behavior and market trends
• The possibility of deflation
• Ho...

In this episode we get in-depth on the topic of data-driven decision making with Eric Richardson, Manager of Forecasting and Data Analytics at leading board game company USAopoly. As a data expert, Eric shares how consumer brands can harness data without extensive resources, how to bring and present data to retail buyers to influence replenishment and how to recognize and utilize sudden surges in consumer demand. 

This epi...

We sit down with world-renowned supply chain guru, Professor David Simchi-Levi. This MIT professor and head of the MIT Data Science Lab, shares his insights on supply chain digitization and delivering on the promise of increased forecast accuracy while reducing risks. It's a transformative discussion on how you, with a moderate financial investment, can swiftly digitize your supply chain while reaping the rewards. Our discussi...

Peek behind the curtain of one of the beauty industry's most successful companies. Vitaly Simonian, the Vice President of Finance at Dr Dennis Gross Skincare, takes us on a journey through a business that's quadrupled in size and expanded into 16 markets. 
We talk about :

• Navigating shifting consumer trends
• The role education plays in marketing 
• How to effectively venture into fresh business verticals in an uncertain...

How has the consumer goods industry changed over the last 30 years? Why are we dealing struggling with the same obstacles that have challenged us for decades. In the first episode of Shelf Life, our guest, John Buckley, Consumer Products Industry Advisor at SAP, uses his deep expertise and consumer products experience to answer some of these questions. From Maytag and Kraft-Heinz to Tyson, John's rich experience sheds light on...