We sat down with Matt Bergum, the Country Business Director for Canada at Bosch Power Tools, to dive into the state of ecommerce in 2024. We shed light on the distinctions between ecommerce and brick-and-mortar product launches, the balancing act that comes with a hybrid retail approach, the complex task of managing expansive product portfolios across various online platforms (and the resulting strain on margins), and the transformation of the power tools industry in the face of e-commerce. Expect to gain an insider's look into how Bosch is aiming to grow market share in an increasingly digital market.
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