One man became his own weather media company. Here's how it's done

Mike Witcher had been working as a broadcast meteorologist in Knoxville, Tennessee for more than a decade. Then, in 2023, he decided to take matters into his own hands. He created East TN Weather and became his own weather media company for local residents. 

Mike is a part of a very small, but emerging sector of meteorology. Entrepreneurs who want to inform the public of what's going on with the weather. Mike sells his own advertising and it's up to him to provide updates around the clock. However, he says being your own boss and having a home studio, equipped with state of the art weather graphics, has improved his quality of life.

Hear all about how Mike did this and all the advantages and disadvantages that come with this unique job on this week's episode of Across the Sky!

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About the Across the Sky podcast

A weekly podcast discussing all things weather and climate. The podcast is hosted by the meteorologists of the Lee Weather Team:

Matt Holiner of Lee Enterprises' Midwest group in Chicago, Kirsten Lang of the Tulsa World in Oklahoma, Joe Martucci of the Press of Atlantic City, N.J., and Sean Sublette of the Richmond Times-Dispatch in Virginia.