Ampel Audio
We are Ampel, one of Australia's leading audio content production agencies. Welcome to our official audio channel. Listen for insights into what we are making, listening to, and writing about. Subscribe for great conversations with the leaders in the audio space, insights into how we make our content, and great thought leadership. Check out our website here: https://ampel.com.au Want to make great audio? Reach out to us at hearhere@ampel.com.au or book a session in our studio via the contacts page on our website.
Episodes
Robin Scarborough is the co-founder and managing director of StudioSpace, an innovative on-demand marketplace for marketing, digital, and creative services based in Australia. Often described as a "dating app" for agencies, StudioSpace connects clients with top-tier marketing, digital, and creative agencies for projects such as marketing campaigns, brand refreshes, new websites, and digital product develop...
Listen to Chief Audio Officer chat with Head of Brand and Communications at hipages, Carolin Sternberg-Heyze.
Ampel is thrilled to have worked with the wonderful team at hipages to create a new sound for their radio and audio marketing program. Ampel were engaged to help hipages create two compelling radio ads that stood out, made and impact and made their marketing dollars work harder. Not only did we create two fun, witty an...
In this episode of So You Wanna Make a Podcast, our studio producer Isabel covers tips for being a podcast guest, including:
- Providing context
- Giving your audience value
- Being concise
Want to know more about how to make a podcast? Contact Ampel's Chief Audio Officer Josh Butt to learn more about So...
In this episode of So You Wanna Make a Podcast, our audio engineer Carter covers how to give audio feedback, including:
- An explanation of tonality
-
Recognising the difference in tone with real world examples
Want to know more about how to make a podcast? Contact Ampel's Chief Audio Officer Josh Butt to learn more about Sonic Branding, Audio Content, Audio Ads and Sonic Experiences - j...
In this episode of So You Wanna Make a Podcast, our audio engineer Carter covers how to give audio feedback, including:
- Using the right language
- Audio building blocks: lows, mids, highs
- Language for spoken sounds
- Music & audio effects
Want to know more about how to make a podcast? Contact Ampel's Chief Audio Officer Josh Butt to learn more about Sonic Branding, Audio Content, Audio...
This episode of So You Wanna Make a Podcast covers Sonic Branding, including:
- Sonic logo vs audio logo: A sonic logo can be heard without visuals, while an audio logo just identifies the brand without saying its name.
- Mnemonics, jingles, and brand tracks: These are all elements used in sonic branding - a mnemo...
This episode of So You Want To Make A Podcast discusses the cost of making a podcast, which depends on the format: chat cast, story cast, or sonic reels. Prices are based on finished minutes of audio, ranging from $100 to $350 per minute. Remember to factor in marketing costs (40-50% of production budget) and consider paid ads or content promotion. High-quality audio is crucial to attract and retain listeners... if everyone's makin...
So you wanna make a podcast?There's Awesome! Here's a quick rundown of the different podcast styles you can choose from:
- FauxCast: This is where you pretend you have a podcast and just create social media clips to promote it. It's a great way to test the waters before diving in.
- ChatCast: This is the classic ...
In this episode of Hear The Experts, Josh interviews Elie Esakoff, Creative Director of Studio Swish, a branding agency specialising art direction for food and hospitality brands. Elie shares insights on the role of design and branding in the food and hospitality industry. They discuss the importance of visual and auditory elements in creating a cohesive and immersive experience for customers in restaurants.
Elie shares his though...
Welcome to a special episode of Tank Stream Speaks, where we're flipping the script a bit. In this episode, Host Bradley Delamare has Josh Butt, Tank Stream Studio Lead and Founder of Ampel in the hot seat. Josh joins Brad for a captivating conversation that explores the world of audio, podcasts, and branding. Discover the significance of podcasts for businesses, emerging trends, and the power of Sonic logos. Josh shares his favour...
Welcome to The Wrap! A sometimes monthly wrap up of everything we have been producing, reading, and listening to at Ampel!
This month we introduce you to two new podcasts we have been producing, plenty of insights about audio and the industry at large and bring another great 'Hear the Experts Here' with the team at Melodie - Australia's most exciting new start up in the audio space.
Covered in this episode:
This month in Ampel's series Hear the Experts Here, we interviewed co-founders Evan Buist and Andy Wilson from the Aussie tech-music start-up Melodie. Melodie is the music behind many of Australia’s best marketing, podcasts and more. Melodie provides unlimited access to high-quality stock music for storytellers. With an exclusive catalogue featuring 20,000+ tracks & stems from award-winning composers (updated weekly), simple li...
Welcome to The Wrap! A sometimes monthly wrap up of everything we have been producing, reading, and listening to at Ampel!
NEW PODCASTS THIS MONTH:
The Next Billion Cars is BACK for another mini series on the future of cars. In this season Mark Pesce is joined again by co-hosts Sally Dominguez and Drew Smith to explore what the future holds for the car industry and how we move.
In this episode of Hear the Experts Here, Josh talks to Arielle Nissenblatt, the Head of Community and Content at Squadcast, Founder of Earbuds Collective, Host of the Trailer Park podcast, and general all round podcasting expert. They discuss common questions asked by podcasters, like why having a podcast for the sake of having one can be a good enough reason, how brands can use instructional audio to improve their branding, and h...
In this instalment of "Hear The Experts Here", Lauren Joyce from ARN talks all things strategy and commercial in the podcast world - with Ampel GM Michelle Lomas and Ampel's former Director of Media and Partnerships Lauren Deighton in the second.
Lauren Joyce is Chief Strategy and Connections Officer at ARN. Lauren is a Cannes Young Lion Gold Award winner and with years of experience in strategic and client partnership roles with ...
Introducing the first of our special episodes where we profile the Tank Stream Lab services - and the people that power them - that make Tank Stream Labs one of the most supportive co-working spaces in the country.
In this episode we hear from the team that run Tank Stream Studios, Ampel. Tank Stream Studios is the audio and video production studio located in the York Street lab. Co-host Josh Butt, Founder & EP of Ampel, and ...
Welcome to The Wrap! A sometimes monthly wrap up of everything we have been producing, reading, and listening to at Ampel!
Discussed in this episode:
The Next Billion Seconds "A Brief History of the Metaverse' series
https://omny.fm/shows/the-next-billion-seconds
The 180 Podcast by the Digital Skills Organisation
ARCHETYPES with Meghan Markle
Read Michelle Lomas' opinion piece on the podcast phenome...
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