This episode of So You Wanna Make a Podcast covers Sonic Branding, including:
- Sonic logo vs audio logo: A sonic logo can be heard without visuals, while an audio logo just identifies the brand without saying its name.
- Mnemonics, jingles, and brand tracks: These are all elements used in sonic branding - a mnemonics is an identifiable sound, a jingle is a sung ad, and a brand track is music identifiable for a brand.
- Podcast vs radio ads: Podcast ads can be host-read or host produced, while radio ads are typically louder and have more sound effects to get your attention (which can be intrusive in the intimate podcast environment).
- Flexibility in ad formats: Ideally, ads should be flexible enough to work in both podcast and radio formats - but that means thinking podcast ad first.
Want to know more about how to make a podcast? Contact Ampel's Chief Audio Officer Josh Butt to learn more about Sonic Branding, Audio Content, Audio Ads and Sonic Experiences - josh@ampel.com.au or visit https://ampel.com.au for more info on how to make a podcast or audio content that sounds different.
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