🎧 📺 Brandwidth With Manu Prasad is an exploration of brand and marketing principles, stories, and examples through the perspectives of a varied set of guests - from VCs and publishers to agencies, CMOs and so on. We talk about their notions of brand, the campaigns and projects they have worked on, their points of view on marketing campaigns, and practically anything that can offer insights into the nuts and bolts of brand marketing. Manu is a full-stack marketing leader with 21+ years of experience, now working as a Fractional CMO for startups on brand, digital, and growth initiatives. He was previously the CMO at Scripbox, and has also worked in leadership roles in Myntra and Urban Ladder prior to this www.manuprasad.com
In the second episode of Brandwidth, Manu Prasad speaks to Sanjay Ramakrishnan, founder and general partner Multiply Ventures, an early-stage VC focusing on consumer tech. Sanjay began his career in sales at Times of India, and then switched to marketing, working with brands in diverse domains - Spice, WorldSpace, Intel, Google and Myntra. He has also worked in adtech with companies like Vizury, and was part of the team that set up the retail media part of Flipkart.
Manu and Sanjay speak about a variety of things, starting with the challenges that Sanjay faced when trying to get FMCG marketing roles without an IIT/IIM background, and the frameworks he used to plan his career and choose the roles he took. The conversation then delves into why Sanjay loves marketing as a function and its importance in the organization’s narrative. Further, it moves into Sanjay’s learning curve(s) as domains changed from traditional brands to startups, the scope of his role increased, and the marketing landscape itself started undergoing rapid changes.
Sanjay then speaks of the unique challenges when one chooses to work in a startup and what those aspiring for this should be prepared for. Manu asks for his views on how marketing has changed in the last couple of decades, the role of digital in that context, and what has not changed. The conversation then moves into how Sanjay transitioned to a Venture Capitalist role, and how the challenges seemed like a deja vu. He speaks on how even as a VC, he thinks that focusing on the brand is a way to build a strong moat. Towards the end of the conversation he talks about his lessons from team management, and how a relatively recent habit - running marathons - has helped him in different ways.
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