Over the past two years, dozens of heavily-funded investment firms have formed with a singular purpose: Buying small companies that sell through Amazon.
In many ways, these so-called aggregators operate as mini private-equity firms. They quickly buy out popular mom-and-pop Amazon sellers, and then attempt to use their e-commerce expertise in marketing and logistics to drive additional revenue and profits across a wide range of brands.
There are now about 40 of these aggregators — with names like Perch, Thrasio and Cap Hill Brands — operating across the e-commerce landscape. And, in some cases, these buyers of Amazon sellers have hundreds of millions of dollars in the bank.
But is this a good business? On this episode of Day 2, our podcast about everything Amazon, we are venturing into a fascinating new corner of the e-commerce universe. Our guest is Ruben Amar, a former private equity investor at TA Associates who now leads Forum Brands, a 6th-month-old aggregator of Amazon sellers that’s already acquired a handful of businesses.
We're joined by our Day 2 podcast collaborator Jason Boyce, the founder of Avenue7Media, co-author of The Amazon Jungle and a former third-party seller on Amazon.
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