Profit is not a dirty word – classic social enterprise traps and how to avoid them

A social enterprise might have the very best of intentions and even the very best ideas, but those intentions and ideas don't amount to much if the enterprise goes broke. 

You’ll have a hard time making an impact when you’ve got a perfect solution to a problem that doesn’t exist.

So, when is ‘good for the world’ also ‘good for business’?

OC Connections’ Steve Betinsky spent the first part of his career in the corporate world before making the move into not-for-profits.

His mix of expertise means he can see the huge opportunities for social enterprises that others often don’t, and he knows exactly what to do to make the most of them.

In this episode of Getting it Right, Steve tells host Craig Foster about the “sudden jolt” that shifted his career and how he applies his corporate business experience to not-for-profit sustainability.

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Getting it Right is a Jobsbank podcast, produced by Deadset Studios, hosted by Craig Foster.

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