In this episode, Anita sits down to have a conversation with the effusive Chief Marketing Officer of TAG Heuer-George Ciz as she discovers how the brand is driven by its commitment to precise time keeping. Proud to be a sporty brand through and through, George and Anita discuss about the brand’s strategy in picking their brand ambassador, interesting anecdotes from his ongoing stint with the watch brand, his love for blue outfits and his message for India. It’s an interesting conversation you don’t want to miss!
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