Government and advocacy groups want us all to make healthier and safer choices. Yet, changing undesirable behaviour is notoriously challenging. Why then are fear appeal ads – when done well – such an effective means to jump-start us into action? This episode looks at the ways the Victorian TAC — Transport Accident Commission — leverage fear appeal ads to reduce our road death tolls.
Hosted by journalist Lynne Malcolm for the Melbourne School of Psychological Sciences. Featuring Associate Professor Cassie Hayward and TAC's Head of Road Safety Sam (Samatha) Cockfield. Our production team is: Carly Godden (producer), Amy Bugeja and Mairead Murray (assistant producers), Arch Cuthburtson (sound engineer) and Chris Falk (music).
See omnystudio.com/listener for privacy information.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
The Nikki Glaser Podcast
Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.