Anurag Gaur, Knowledge Expert, TMT at Boston Consulting Group details some of the strategies that operators are pursuing across Asia, and how carriers in other regions can implement these to drive traffic and customers to their retail space. The trend, he argues, is moving from just regular retail spaces that sell phones or calling plans, to those that focus on experiences. Whether it’s troubleshooting, showcasing future technologies, or creating personalized experiences, telco retail stores are evolving--and not going anywhere.
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