In this episode, Ryan talks to Alex Reynolds, co-founder and CEO of Vendelux, an AI-powered event measurement platform. They delve into Alex's unique go-to-market strategy of stationing team members in event hubs to network in-person. He shares how to 10x ROI for events through smart AI-driven targeting, strong pre-event outreach, and post-event follow up. Event marketers will learn highly actionable tactics to reduce costs and risks while increasing revenue.
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KEY TAKEAWAYS
BEST MOMENTS
"If you show up to the event and you're amongst 10,000 or 100,000 people, it's incredibly difficult to get attention from the people that you care about."
"To me, three, two to three weeks is the sweet spot a month out. A lot of people are just not, they're thinking about other things, they've got other things on their mind."
"We have customers that are cutting their costs per lead by 50 per cent increasing, you know, the revenue from the channel by 100 150 per cent and then that's leading to doubling and tripling their event budgets for for the next year."
"Just sending the right people so that you can have those one-to-one touch points in person. I mean, kind of the traditional roadshow is dead."
"If you get to the event and you haven't done the pre-work, you've already lost."
Ryan Staley
Founder and CEO
Whale Boss
ryan@whalesellingsystem.com
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