On this bonus episode of The Walk Of Life podcast, Cheryl Thibault is joined by the Smiley Sisters, Rhonda and Shannon, who have contributed to Cheryl’s book, Career In The Beauty Industry; Discover If It’s For You.
KEY TAKEAWAYS
- When I was a little girl I used to walk through department stores and see the girls at the beauty counters and I always said: “I want to be one of those women.” They were so glamorous to me and sophisticated and gorgeous. That’s it, it’s simple.
- In my small town, everyone went to the drug store for their cosmetics and skincare. What I loved about that was that we had a little bit of everything and I wasn’t just behind one counter, I was selling everything and I loved the variety of that as well as getting to know the women in my community and they wanted to see me. The smallest thing you can do for someone can make their whole day, even if it’s just selling them lipstick.
- There have been so many changes since we started in the industry. Firstly, there was no YouTube, people replied to us for help. Young women are so much more sophisticated now, there are a huge number of cosmetics products and departments out there online now, so I feel it’s not as personal as it used to be and I do miss that a lot. People rely more now on the videos and hearsay and want one particular product and that we’re just selling for a commission, there’s not the trust in us anymore, they trust someone from TikTok or YouTube and challenge you.
- People are chomping at the bit to get pampered again after the pandemic. Lipstick sales went down while everyone was wearing masks, we only had to do our makeup down here… though I still wore lipstick under my mask, call me crazy!
BEST MOMENTS
‘There’s so much beauty surrounding you as a cosmetician or working in that industry, it was like Christmas every day.’
‘I like that I can make women of all sizes feel as glamorous as the skinny women on the TV commercials.’
‘Cosmetics comes across as such a superficial industry, but that’s not really true, you make a lot of difference to people.’
‘I’ve recently started working in a spa atmosphere and that’s getting back to those one-on-one relationships and it’s really nice to get back to that again.’
VALUABLE RESOURCES
Be a guest! - https://misscheryl.com/podcast/podcast-guest-form/
FREE E-BOOK - http://promos.misscheryl.com/
CHECK OUT MY BOOKS - https://misscheryl.com/features/book-launch-career-in-the-beauty-industry/
ABOUT THE HOST
Cheryl Thibault is a visionary, entrepreneur, multi-business owner, educator, influencer, and game changer in the beauty industry. A student of life, who will never stop growing and learning. She is assertive and an uncompromising beauty professional, and has been for over 40 years. As a long time founder/owner of beauty spas and education centers since 1981,
An Author, Co-Author and currently penning a series of books dedicated to telling her life story, overcoming struggles, and gaining life and career success. She is a true trail blazer and actively integrates love, understanding and compassion into all areas of her life as she influences thousands around the world to carry that forward.
CONTACT METHODS
Facebook - https://www.facebook.com/cheryltbo/
Instagram - https://www.instagram.com/cherylthibault1/
Linkedin - https://www.linkedin.com/in/cherylthibault/
Podcast website: www.thewalkoflifestories.com
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