In this episode, Paul chats with Wexer’s Global Head of Content, Morten Andersen about the 2023 Digital Fitness Content Report. Based in Denmark, Morten is responsible for strategic planning and execution of Wexer’s content and client strategy and for leading and guiding team members. With a career entrenched in sports and fitness and nearly a decade of data analysis experience at Wexer, Morten emerges as a distinguished authority in the field.
Tune in to hear Morten discuss the key factors that played a role in the growth of digital content in 2023, why Zumba is still a massive hit, current trends in digital fitness, the biggest surprise in the content report, and what to expect in digital fitness in 2024.
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