Ep. 3 | The Formula for Accelerated Growth | Patrick Baynes, CEO at PeopleLinx

Does this sound familiar? You're working hard to generate leads and boost sales, but you're not seeing the results you want. You may have been told to simply increase your marketing efforts without truly understanding your audience. This ineffective action can lead to wasted resources, missed opportunities, and frustration as you struggle to see the growth you desire.  

In this episode, you will hear more about:

• PeopleLinx technology and services provided as well as the customers they serve.

• Adapting the business to buyer needs.

• Knowing your ideal customer profile before creating your messaging.

• Surviving the pandemic and shifting ideal customer profiles.

• Leverage networking, partnerships, and referrals for business growth.

• Creating customer stories to support your ideal customer profiles.

Don't just tell people that it's new and that they're the first customer. Step on the field like you've done it a thousand times. Be IBM. Show up in that way. - Patrick Baynes

Build trust and authority to close more deals. Trust and credibility form the bedrock of successful sales as underscored by Patrick. Highlighting past successes through case studies, featuring logos of notable clients, and leveraging personal networks, referrals, and partnerships can exponentially elevate a company's credibility. These measures, coupled with a confident and professional demeanor, play an instrumental role in expediting the sales process and securing more deals.

About PeopleLinx

We're pioneering the way companies identify, engage, and generate sales opportunities in the new digital selling world. We provide the full stack of solutions including multi-channel outreach automation, quality prospect data, AI-powered messaging, go-to-market strategy, lead scoring, and more. PeopleLinx simplifies lead generation and dramatically increases sales productivity, ultimately helping revenue teams gain more control to drive efficiency, predictability, and growth.

About Patrick Baynes

Working at LinkedIn started his career in technology and was the perfect launch pad into the internet and software space. He was once told that if you sliced him open to see what he was made of, it would mostly be LinkedIn DNA; He's ok with that. Following LinkedIn he co-founded PeopleLinx, the first employee-based social marketing solution for LinkedIn. The company was acquired in 2015 by Frontline. He purchased and resurrected the PeopleLinx brand in 2023.

Resources in this episode are:

• Peoplelinx - Learn how to Go-To-Market faster.

• Find Patrick on LinkedIn