March 15, 2024 • 46 mins
In this episode of "The Success Palette", branding expert Chris Vaglio joins me to talk about the power of personal branding for the creative entrepreneur. We discuss the importance of expressing our unique quirks to not only humanize us but notably distinguish us in the crowded creative industry. Chris shares an engaging account of how his personal interests led to engaging conversations about his business.
Chris breaks down the term 'branding' into a process that feels personal and less corporate. The discussion also covers feedback's power, self-worth, pricing dynamics, negotiations, sales processes, content creation, audience nurturing, and many more. Gain insights on the importance of brand consistency, clear messaging, audience engagement, and flexibility in today's dynamic business landscape.
The episode navigates the dynamics of maintaining brand consistency while giving oneself the freedom to experiment. Discover the importance of understanding your craft, making a brand pivot, financial choices, and the fear of 'selling out'. Chris sheds light on the significance of individuality and maintaining alignment with your core values in branding.
Finally, Chris emphasizes how personal passions can influence your career and form key elements of your brand. The episode wraps up with an overview of Chris's upcoming FREE six-week workshop, designed to teach effective business management and earning skills. Tune into this insightful episode and unlock the various dimensions of personal branding in the world of business!
Chris’ Info: https://campsite.bio/chrisvaglio
The Success Palette info: https://www.thesuccesspalette.com
Empowered Podcasting group: https://www.clubhouse.com/house/empowered-podcasting
Supported by Women Into Networking:
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:01):
Hello, hello, everyone, you are listening to the success palette,
a place to discuss how creatives can succeed in every aspect of our lives.
I'm your host Soda and today I have Chris Vaglio here,
who is a branding expert and we are going to talk about branding specifically
(00:22):
specifically about how we could take these random quirks about ourselves that
might seem a little irrelevant,
or maybe something that we've shied away from in the past, and how we could
use these quirks to stand out as a creative entrepreneur and also humanize us a little bit. it.
(00:45):
So first of all, Chris, how have you been able to use your fun little quirks
to brand yourself with your business as a branding expert?
Yeah, great question. Thanks for asking. Thanks for having me on the show today.
Really, really excited to talk about this.
So the one thing that I discovered, and it was kind of by accident, to be honest with you.
(01:11):
So one of the things I discovered early on because
like anything i i didn't really have a business background
i kind of got into like filmmaking and then started a business
accidentally which is what i help other people do who
have accidentally started businesses and and kind of get
them to be where they need to be and running it like a business but early
on when i started going out there and networking and meeting
(01:31):
people there were things like i just didn't think i
should do which was you know talk about things that
i'm into like metal and star wars and
comic books and like those are things that like i love and
my background is in punk rock and hardcore and those are things i just
didn't talk about like i would cover up my tattoos and
things like that because i just didn't think it was like quote unquote the professional
(01:51):
thing to do but then i learned early
on like after doing that and kind of making any traction that like when i would
talk about these things especially things like star wars and metal and that
all of a sudden people would be like oh wow like i like star wars and then we
would talk about star wars and then before you know we're talking about my business
and the same thing with like metal,
(02:12):
like we'd be talking about like, you know, Metallica or like Iron Maiden.
And we'd be bits and over that.
And then all of a sudden it's like, Oh, and now we're talking business.
And that's sort of where like the light bulb went off in my head of like,
well, wait a second. Like.
Why don't I why am I like not talking about things why I'm not sharing these
pieces about me like these are things that are like important to me and like
pieces that make me who I am so if I start like just having dialogue or putting
(02:37):
that stuff out there or embracing more of like that as who I am like that's
the thing that actually sets me apart and makes me more memorable.
And that was it that was the light bulb and that was a moment of like let me
start doing more of that.
And that is where I've really built my career over 25 years now into it,
which seems really weird to say,
but 25 years of being a creative professional is really leaning into things
(03:01):
that make me who I am and not being afraid anymore to talk about those things
or share those things with people or bring those conversations up.
So that is where I would say is a good starting point is to sort of embrace
the you're weird or the things that make you uniquely you and put that stuff
out there because you never know like what sort of the icebreaker is or where
(03:23):
the common ground is with somebody until you actually say it.
And then finding that common ground with somebody is often the thing that leads
to a really productive conversation to where you want it to go.
I can absolutely relate to this. I know for me, I was very insecure secure about
my Instagram, which is where I mostly promote my podcast.
(03:43):
And I had some people not want to work with me because I use a lot of cartoons
and pink, sparkly cuteness and stuff.
And they wanted something more professional. And I tried making another Instagram
for my podcast that it looked more professional, and I hated it.
(04:05):
I was just not vibing with it. It didn't feel like me.
How do we find that balance between being our authentic self and showing off
those quirky things, but also being professional and not cutting off opportunities?
Yeah, great question there. And.
(04:25):
The answer to that is it's a little tricky because it's a very individualistic, right?
So I am going to put my business hat on here.
So we're going to talk about this from a perspective of being a professional
creative, a professional creator who gets paid to provide services for whatever client, right?
So understanding who your client is at the end of the day and who you want to
(04:49):
target, who you want to be working with, who your dream client is, does go a long way.
And what you want to do is you want to be memorable because what I,
and this is what it was in seven to me, but I mean, your personal brand is the
things people say about you when you leave the room, right?
What do you want people to say about you?
What kind of impression you want to make? What is that lasting feeling that
(05:12):
you want people to feel about you?
Whether it's like, oh my God, you know, I talked to them and the smile and he
lights up the room and I, I like the way he takes the time.
I like, you know, you just want to hear certain things, these positive bits.
And so it all comes down to at the end of the day, what do you want people to
remember you by when you leave the room?
And so when you are talking to someone you'd like to be doing business with
(05:32):
or trying to put yourself out there or attract the right people you're trying to do business with,
there is a blend of like being uniquely you and leaning into the things that
make you who you are, that make you stand out, which is why people like to work
with you in the first place, because this is what you bring to the table.
But you also have to bear in mind that you are running a business and you want
(05:53):
to also attract the right kind of client.
So you have to be aware of like what's important to them as the client,
like the person you want to be working with. What are their problems?
What are their pain points?
What are the things that are most important to them that you provide the solution for?
And knowing that and then interweaving like who you are into that,
(06:14):
I think is really important. So a lot of that also comes down to understanding
what your core values are as a person, as a human being, and also as a professional.
And they are very much in the same. But what are your core values?
You know, when I work with people, when I coach with them, we go through this
exercise of literally taking a piece of paper or opening up a Google Doc or
(06:34):
opening up your notes app and writing down the things that are important to you.
It could be family, positivity, creativity, whatever it is.
I mean, that's your core values as a person, right?
And so understanding that what your core values are and how you want to run
your business is that that's the things that then you use.
Run and live by right or anything that you
(06:57):
do and put out there goes against your goes sorry
not goes against but goes with your core values as individual
as a professional and that's then ultimately how you want to present yourself
and perceive yourself like for me as an example like i was talking about like
i'm in the star wars i'm in the comic books i have a punk and hardcore background
i love metal and so my brand is called like my business is called rock it growth
(07:20):
agency Not as a rocket ship, but rock, like rocket,
you know, because I want to lean into that.
Like, that's the thing that like when people see me, it's always like Chris rocket.
Like they see me and they do this to me and I'm like, that's fine.
And I like that because it makes it fun.
But they also know what I bring to the table as far as what I do is I'm a coach
and I help other creative professionals.
(07:41):
So I'm a little bit more memorable. I lean into the things that I like.
Everybody knows that Chris is a Star Wars guy. He's got the Star Wars sleeve.
Like people know that about me.
And that's enough. It's enough to stand out and they understand that that's
a new icebreaker and it's a common ground thing.
But at the same time, like when we're ready to talk business and they know what
I bring to the table, we're ready to talk business.
(08:03):
I completely agree. And speaking of business, I know that a lot of creatives, artists, writers,
musicians, they hate the idea of branding because they think of branding like
business and I'm a corporation. I don't want to be a corporation.
But in my mind, it's branding equals the way you present yourself,
(08:26):
even without any sort of business, just what people know you as.
What are some ways that we can kind of rethink this idea of branding ourselves
and not think just, oh, we're a corporation, but branding ourselves as an actual person? Yeah.
How do we make branding not suck so hard basically is kind of what,
(08:48):
you know, how I always look at it. And it's really interesting.
Right. And so one of the exercises I always recommend with people is because
I think what comes into it is take the word branding out of it.
And what I was saying before is
just like, what do you want people to feel like when you leave the room?
What do you want people to say about you? Like you take the words branding out
of it, take all the buzzwords out.
It's literally boils it down to that. what do you want people to think about
(09:09):
you after you leave the work room?
What do you want to remember you by? And so an exercise that I recommend with
people is a great way to do that is to understand like your strengths, right?
So literally pick five people who are super close to you and literally ask them
and it could be an email. They don't have to do it on the sponsor.
(09:30):
They're not looking at you. But I literally asked them like,
what do you think my best characteristic is or my best quality?
Ask them like i and tell them hey i'm really
looking to up my game i want to understand i'm looking to
put myself out there more whatever however you want to set it
up but this is why i need the feedback because
we need other people sometimes that's why you want to do with the people who
(09:51):
are close to you because you want them to give you that real honest assessment
like and it could be anything like you'd be like i like your smile i like the
way you make me feel i like the way you you speak slowly i like the way that
you take time to explain i mean it could be a a billion, billion things.
But the idea here is that you're going to learn something about yourself that
maybe you didn't know or you knew.
(10:14):
And in my case, too, like there were certain things that I found out when I
did this that I thought was a weakness, but actually was a strength.
And that's really interesting to learn. And by the way, we always want to thank
people for taking the time for doing things like that. So you're going to do the same back to them.
So you're going to say, hey, as a thank you, I'm going to let you know what
your best characteristic is or your best attribute is because everybody should know.
(10:35):
And so when we boil it down to that and understanding what that is.
That's then for us, like when we talk about building our own core values,
things like that, but also understanding what our strengths and weaknesses are
and leaning into those strengths that then positions you to say,
well, here's my personal brand or whatever you want to call it.
But I said, like, take all the wording out of it and just come at it as like,
(10:56):
hey, these are things that make me uniquely me.
And this is what people like about me. So I'm going to do more of that and I'm
going to put more of that out there.
And in turn, that's going to get more people to remember you and like want to be around you.
So and then that's when your brand becomes established because people know you
for that thing or those things, like whatever they are, you know,
(11:20):
because everybody's different.
Everybody's different. So everybody's got their their their thing that makes
them uniquely you. But that's what we're talking about here is leaning into
that and embracing that and saying, all right, this is me.
This is what people like about me. So I'm going to put that out there.
And that ultimately becomes your personal brand.
Now, we talk about other things like marks and logos and marketing,
but it all comes back to who you are and your core values as a person and the
(11:45):
things you believe in and your strengths, your characteristics,
those best characteristics or best attributes that you want to put out there.
So I've actually done this exercise in the
past and it's funny because everyone always
says the same things about me they all say oh soda
is so sweet is the number one thing or adorable or creative or artsy and I it
(12:11):
took a while for me to really embrace that because I wanted you know None of
them say I'm funny or I'm smart,
but I had to accept that, you know, trying to have my identifier be something
that's not actually me is not going to be natural.
(12:32):
So I finally had to embrace that.
And I know you have a boot camp coming up that's currently free, which is awesome.
I'm definitely planning on taking advantage of that.
What are some other fun exercises that you end up teaching in your course?
Because I know that you are going to go through some for us to do.
(12:55):
Yeah. So essentially, actually, what the boot camp is, is it's something I've
been working on for a little bit.
It's essentially it's a six week boot camp that really helps creative professionals
to build their business, right? It gives them all the different things that
they need and the components they need to take their business from A to Z to
get started out of the gate.
Because for some of us, like myself, you know, 25 years ago,
(13:17):
I considered myself an accidental business owner.
Like I went to school for filmmaking and I didn't intend to start a business.
I started a business and I'm using air quotes here because you guys can't see me.
I started a business with my best friend from college as a way as like,
well, if we make music videos and we make commercials, that'll lead to us like
(13:39):
getting our big film careers and blah, blah, blah.
You know, 19 year old, 20 year old me like that was the line of thinking.
And so, well, let's start a business.
And so we became accidental business owners.
And everything I learned, I learned by trial by fire, making a ton of mistakes,
getting better, all that. that.
So I put this six-week bootcamp together to help basically cut down on some
(14:02):
of the time, the learning curve, cut your learning curve down so that way you
can learn from my mistakes.
I can teach you the things I learned from that to help you get up and running
and get up on your feet and start to create a successful business.
So for instance, one of the things that we look at, and it's not even so much
of a branding thing, but one of the things I look at a lot when it comes to.
(14:22):
Is understanding like what your own self-worth is like many
creatives undervalue what they bring to the table or
they get stuck you know where i started when i opened my when i started doing
things at day one isn't this to say where i am now like a even a year later
you know the experience i learned the time and effort i've put i've put into
honing my craft to becoming a better professional because what i tell people
(14:46):
all the time and this is a great exercise so talking about exercise,
here's a good exercise is literally,
once again, take out a piece of paper, open up a Google sheet,
use your notes, but write down all the things that you bring to the table as a professional.
And it's not just if I'm a writer, copywriting, or I'm an artist or art,
or I'm a musician, I mean, but okay, those are given, that's that skill.
(15:11):
But what else do you bring to the table? Are you a strategist? Are you an innovator?
Are you a problem solver? Are you flexible.
Like think about all the things that you bring to the table when you're working
with somebody. And those are really important attributes.
And that's what helps you build up your self-worth as far as like, well, you know what?
I am more than just a copywriter. Like I actually do all of these X,
(15:33):
Y, Z things too on top of that.
And so understanding those types of things is then what ultimately helps you
build up your confidence and then justifies your self-worth when you're putting
yourself out there, which then leads to now pricing things out properly for
like, Like, well, what the heck do I even charge for this?
Like, I don't know. This client gave me a project and maybe I've been freelancing
(15:53):
out and I've been doing stuff at $50 an hour.
Well, you know what? $50 an hour, like maybe day one. Okay. But that's not how
it's going to scale you over time.
That's not exactly how you're going to make money. So understanding.
That as your self-worth goes up, your prices need to increase with that because
you're bringing a lot to the table. Your experience is valuable.
(16:14):
And make a list of all those things that make you so valuable to your clients, to the people you serve.
And that justifies making your prices. And then once you understand what you
should be properly charging, that's when you can do things like make packages
and make tiers and make value added package, all kinds of stuff.
It gives you you now a baseline to begin to build the business.
(16:35):
And by the way, I'm talking about this, and this isn't like you're building
a giant corporation of things.
This is like, hey, I could just be by myself, but at least now I know what I
should be charging, what I'm worth.
And it makes the decision-making process a lot easier.
And then going through and negotiating with clients, which is another thing
I talk a lot about is how to negotiate with clients. Now, how do we present our pricing?
(16:56):
Or how do we go through the icky words of sales process, which is something
I You know, I learned a lot.
I learned the hard way. I took classes on it. I really got better at it.
But it's understanding, too, like how that works and taking all like the gross
feelings of selling and all that out of it and just making it more of a conversation
and asking a lot of questions and providing a solution to the client.
(17:18):
At the end of the day, the sale part is really just the transaction.
That's the part where the client actually pays you money. Now, that's the sale.
Everything else before that is solving the problem. And those are the things
that we work on together. You know, that's a small part of like what we do during
the six weeks of boot camp.
And we talk about marketing, we talk about personal branding,
(17:38):
and we talk about how to actively do that, how to cultivate an audience,
you know, how to build your audience, how to nurture them, how to talk to them,
how to make sure you're providing content that's relevant to them.
Not what's important to you, but what's important to them.
Yeah, they don't teach you that in college, which is sad because it's literally
like the most important thing for a creative entrepreneur to know.
(18:00):
They don't teach you that in college.
That's literally like, hey, we're going to teach you like basically how to pass
the test to get your diploma.
After that, kicking you out the door, hey, good luck to you.
Have fun. You know, it's like, you're like, what am I supposed to do?
And also things have changed so much since we were in college.
Like this idea of being more independent as a creative rather than working for
(18:27):
a large company and you know now we have it's very easy to be a youtuber a tiktok or any other sort of,
self-made independent solopreneur what are some ways that we can stay consistent
with our branding despite all these changes in technology?
(18:49):
You know, now we have AI thing, all this stuff, and also changes in our life,
like, and just being consistent or is consistency even that important?
There's a lot of questions in there.
So let's talk with the, let's break, we'll break this down a little bit.
So let's tackle the consistency part of it.
(19:10):
So we hear this a lot. You hear a lot of experts come on. You gotta be consistent.
You gotta be consistent.
You gotta be consistent. And yes, there's definitely something to that,
but I just want to make a note here that that doesn't mean like I've got to
post every single day and I've got to send out an email newsletter like every single day.
The consistency there is coming up with something that works for you,
(19:31):
a right cadence that works for you, which you see results on,
and also consistency with how you present yourself. What is your messaging?
What is the obviously to like the product you create, the service you provide,
like consistency in that, like what's the quality control there?
You know, so consistency in that. But consistency to we'll talk about communication.
(19:52):
The marketing side is just making sure.
And this is why, once again, having core values is important because that weighs against it.
You want to make sure that your messaging, your communications is consistent
with your core values, which also is consistent with what your prospects and
what your clients are looking for, right?
(20:12):
And understanding and staying up on that is what are your clients looking for?
What is important to them? And always being on top of that. It's the same thing
like if you're a content creator in your audience.
We'll take YouTube, for instance, right? So you're on YouTube,
you're making videos, and all of a sudden now you realize that your audience
likes, I'm just going to say, I'll pick something.
(20:33):
They like when you talk about Marvel movies. I'm a content creator.
I talk about movies. I talk about film.
I talk about all kinds of things. But the thing that the audience really likes
when I talk about is when I talk about Marvel movies.
I get a lot of views. I get a lot of engagement.
Well, at that point, you got to say, well, this is what my audience likes.
So let me do more of that because I'm getting data from my audience and they're
(20:57):
telling me, hey, we like this kind of content.
We like how you present this. We're engaging with you.
Well, that's when you go, well, let me take that data and let me be smart about
it and say, let me make more content like that based on these topics and offshoots
and all that. And once again, you're testing.
But that's then where the consistency of that comes in. But same thing in your business.
(21:18):
Like if you're consistent in your message and your message is resonating with
who you want to be doing business with, then it's always like,
hey, just keep doing that because people are liking it. People are engaging with it.
Stay there with it. Stay in that way. You don't follow the money type of a thing.
Doesn't mean you can't do other things and put it in there, but don't be all
over the place. And then, and on top of that too, like posting wild things in
(21:42):
the sense of like, this isn't got anything to do with my brand or who I'm going after.
And, you know, this is where too, like you want to think about like who you're
going after, how you want to present yourself.
Like, you know, maybe you do have, I'm not always an advocate of it,
but maybe you do have two accounts, especially if you do have a business,
you do have a business account and you do have a personal account.
I mean, I have one for Rocket Growth Agency and at Rocket Growth Agency,
(22:05):
I post Rocket Growth Agency content there on my personal Instagram account.
It's a mix. It's a mix of things. It's because it's me. It's Chris Vaglia.
Like that's my account is what I do. I'm a podcaster.
I'm a business owner. I like metal and comic books and Star Wars.
So guess what you're going to see? You know, I have a family like guess what
(22:26):
you're going to see when you go to my Chris Vaglia's personal Instagram account.
But if you go to Rocket Growth Angels account, you're going to see content there
built from our target audience.
There's going to be things there that I'm targeting. And that messaging is consistent.
The brand look is consistent. The feel of that is consistent.
You know, that's when we talk about consistency, right? And on top.
So that's where you don't want to get so in the weeds with that,
(22:50):
but at the same time, like,
It's okay to experiment, but don't be so wild with it to the point where it's
like, what is this? Who is this even talking to?
You know, so consistency is important, but also don't be afraid to experiment,
I guess is the moral of that story.
What do you do when you consistency yourself in a corner and you're stuck doing
(23:12):
something that you no longer want to do or no longer feel reflects yourself? yourself?
And how do you pivot in those situations without basically destroying everything
and completely starting over?
Yeah, that's a really awesome question. And honestly, that's when you have to,
that's a kind of looking in the mirror type of a thing.
(23:33):
And what I mean by that is you have to look in and you have to go,
do I love what I'm currently doing? Or is it that I love more of this now?
And there's absolutely nothing wrong with making a pivot and saying,
let me do more of the things I, let me start doing more of the things I
love and stop doing the things I don't love like for instance
if i was doing a youtube channel
(23:53):
that was talking about marvel stuff and but
i don't want to talk about marvel stuff or i just want to do something different like
you could just say listen this is if it's not fun for you anymore then why bother
doing it right because we're also creators and we're creatives and and we want
to do things that are fun for us and like stimulate us and keep us going so
(24:13):
you have to have that hard discussion
with yourself Like I ran my video production company for 20 years,
Rocket Growth, Gray Sky Films.
Sorry, Gray Sky Films was the name of my video production agency.
And I sold it to my business partner after 20 years.
And the reason why I did that was because after 20 years of being a video producer
(24:34):
and directing and all that, I literally just got tired of doing it.
I said, I don't love this as much as I used to.
I loved everything I did. I love the work. I love the cloud. God, I loved it.
It was a hard decision to make, but it was the one, I was the right one for
me to say, I don't love this as much as I used to. And my passion for it isn't there anymore.
(24:57):
My passion is more in this, which is like, I actually, I want to help other
people grow their businesses.
That's where I'm at now. Like that's where I want to be.
And so for me, that was the right time to make that pivot and make that hard
decision to say, you know what?
I've accomplished everything I wanted to accomplish at this business.
And it just isn't, I don't have the love for it. I used to do anymore.
So now it's time to do something new.
(25:19):
And I made that hard decision, but I made it and I made the pivot.
And I said, now I'm doing this.
Now I'm going, I'm going to help other creative service-based businesses to
help them grow their business.
Like that's where my passion is now is to help them build their business.
So, and it was hard, but I did it because I needed to do it.
Yeah. That could be a really tough personal choice. It's like,
(25:41):
do you care more about expressing yourself exactly who you are,
or do you care more about making the best financial decision for your business?
I know some people really look down on those who focus on more on what helps
them financially rather than what's the most creatively fulfilling. fulfilling.
(26:05):
And I'd love to hear your thoughts on that, this idea of being a sellout or,
you know, is it just trying to be responsible?
Yeah. I mean, I gotta be, as I've gotten older and wiser,
the term sellout and believe me, this is coming from a guy who,
you know, came from the punk and hardcore scene or, you know,
I was a music snob and used to call anybody who signed to a music,
(26:26):
a music, a major label, like, Oh my God, it's such a sellout. But you know what?
That was like like, 22, 23-year-old version of me, and now here I am,
much older and wiser and more seasoned business, and there's nothing wrong with making money.
And I just want to tell everybody, I hope everybody's listening to this right
now, there's nothing wrong with making money and getting paid for what you love doing.
(26:48):
Make all the money in the world. Honestly, if you have the opportunity to make
all the money in the world or make all the money you need, make it.
Go for it. Like, you should.
You deserve it. Like, there's nothing wrong with that.
You know, the whole starving artist attitude is not a thing.
I know you might think it's a thing. It's not. It's not.
You could be true to your art and true to yourself and be authentically you,
(27:11):
but also make money. You absolutely can.
That is not selling out. Selling out would be compromising who you are and your
core values for the sake of making money.
Doing stuff you don't like and just doing it for the money.
So that's a selling out mentality in that way. And I think that's a fine line for people.
And that's a that's a that's a decision you have to personally make.
(27:33):
But like, that's a sellout to me is like going against something that's completely
against my core values as a person, as a professional, but just doing it because
I got paid for it. Like it's, that would leave maybe in a moment, but yeah, let me do it.
But I think it would leave a very sour taste in my mouth at the end of the day
of like, Oh, you know, I really shouldn't have done that.
Like that really wasn't like, that just wasn't me.
(27:54):
You know, I shouldn't have been doing that. I shouldn't be involved in that.
Like that wasn't, that's, I mean, I've walked away from projects before in the
past, uh, other film projects that I was offered money or, you know,
as a client and we just wasn't for us, it wasn't a fit, you know?
And you go back, you're like, did I make a mistake?
But you got to say, but that went against who I was and my values.
(28:15):
And I'm not doing that. That's not a project I want to be part of.
Or that's not where I want to use my service. That's not where my services are
best spent. It's not checking the boxes for me.
So it really is kind of an internal compass that you have to be with yourself.
But the whole concept of I'm selling out to do this.
If XYZ Corporation, let's just say, if Elon Musk called you and said,
(28:39):
hey, I'd like to hire you to design something for me, for one of my many companies,
and it checked all the boxes for you, and you're like, this is great,
the quality of product's there, all this stuff, and it checks your boxes for
you, then there's no reason why you shouldn't do it.
Now, if it doesn't, then you got to say, this isn't for me. Pass.
(29:00):
Like, sorry, does not check my boxes.
So that to me is more of being a sellout than just, you know,
taking a high paying job or getting a project that pays a lot.
Like, you know, like, why not?
Like, get paid for what you do. Get paid for what you love doing.
You should. You deserve it. You put the time and effort to get good. So make the money.
(29:23):
I absolutely agree. And I think a lot of it comes down to what you were saying
earlier about understanding your self-worth.
And a lot of us are very, very shy about ourselves.
And obviously, you shouldn't be expected to spill your deepest,
(29:44):
darkest secrets the way I tend to do.
But you it is important to kind
of come out of your shell a little bit do you have
any exercises that you're going to be going over in your boot camp about that
aspect of confidence and understanding that there is something special about
you to brand yeah i i definitely work with people on this and it is a very individual
(30:08):
individual let me say the word right individual individualistic.
Thank you. Thank you, Chris. English is hard sometimes for me.
It is a very individualistic approach because everybody's different, right?
So everybody's built a little bit different. Everybody has a different experience.
Everybody has something unique about them.
So it's always about like finding out with, with the person,
(30:29):
like what is the thing that, and it doesn't have to be crazy.
It doesn't have to be weird.
It's just that thing that you you love. Like, so for instance,
if you are, let's just say you're a copywriter, right? Let's just use this example.
And okay, you're a copywriter, but maybe you're really good at teaching.
(30:50):
You know, English, proper pronunciation, grammar, right? All those types of things.
And that's something you do, but like, I don't know. Well, that's something
that like, well, I've never seen that outwardly. I've never seen that publicly.
I've never seen that on, on like LinkedIn, you know, like those are the types
of things that it's like, oh, wait, wait a second.
Yeah. I really love doing that. And it relates to what I'm doing.
(31:14):
So why wouldn't I then start a little series on, you know, proper punctuation
of the day or proper grammar tip of the day, you know, or once a week I'm posting that.
And now all of a sudden it's like, Hey, I'm really excited to see that in my feed.
What I use that today. Like, wow.
I watched your video or I saw your tip, I read what you wrote and I actually,
oh my God, I used that character on my keyboard today.
(31:37):
I didn't even know that existed until I saw that. Now, you are now top of mind
with me and you just had a skill set,
something that just set you apart from all the other copywriters on my timeline
because you actually gave me something that I could use and that's something consistent.
So when we talk about things like, even things like that, that that's a way to stand out.
(31:58):
Like, what is it that you do that you really love doing that you can share with all of us?
Like, you know, artists video, like there's so many.
And even today with technology being so accessible and people being able to
do anything from their phone, this is a portable movie studio.
It's a portable studio in your pocket at all times where you can do anything
(32:19):
photo, video, audio, like as professionals, like.
In the industry, like those are quick things that you could really share that
then set you apart because a lot of people aren't taking the time to share those
and breaking them down to an everyday person when that's not their thing.
They just want to be able to like do something a little cooler on their phone
that they could post and feel really good about and show their friends and family.
(32:42):
But that's great because where did they learn it? They learned it from you.
And guess now who's top of mind? You are. Why?
Because you just changed your life in a small, in a small, very significant
way that made them happy.
And that's the things that I always look for.
And that's the things I work with people on. Like, let's look at those things.
Let's just deep dive into it, write it all down, all those different things
(33:03):
that you really love doing, the things that you've learned.
There's a lot of times like the byproducts of what you learned how to do,
the byproducts of how you create.
Those byproducts actually become very valuable things that can actually set
you apart in the industry.
You know the byproducts of doing right the
things that you may like say are like waste or garbage
(33:23):
or like i don't need those but those bits are actually like there's
some real treasure in there which is the the process of
creating the process of doing the work well those are great things that you
can reshare and put out there and like people would be like wow that's really
cool i didn't know that you know that's it's and those are the little bits like
it doesn't have to be like hey chris let's just talk about you know chris post
stuff about star wars like if you're not in storage you You don't have to post things like that.
(33:46):
But, you know, say for instance, like Soda, we were just talking about it,
like wrestling, you know, like that's a little bit too.
Like if you had a conversation about wrestling or did a wrestling inspired post,
like, hey, so I was watching Royal Rumble the other night and it actually really
inspired me to work on this project.
And so I was working on this project, but I was watching this and it actually
got me, got my juices going.
(34:07):
And this is why I got, I started at point A and got the point C,
like, this is how that that worked and like sharing that, like,
Oh, I like wrestling. Now you got my attention.
Oh, and that's cool. So do you like wrestling? Cool too.
So next time I see you, maybe we're going to have a conversation or maybe I'm
going to send you a quick in a comment.
It's going to be like, Oh, Royal rumble was sick last night. That was awesome.
(34:28):
Now we've connected and now we're out of a conversation, but we've never maybe even met before.
It's just, we, you were in my timeline or like we were acquaintances or something like that.
So it's all about connecting And those are like the little things that I'll
teach people to do is like how to connect those dots.
And it's a little bit of testing and and you start slow. Let's start slow.
Let's put these things out there. It's never an immediate effect.
(34:50):
It's all over time. It's all over time.
That's how it works. It's it's patience.
And we did talk about consistency. So it's consistency.
It takes the time to build these things because at the end of the day,
we're building relationships with people. You know, it's all about relationships.
I love when I find a writer or artist or musician that has some sort of quirky obsession.
(35:16):
Whether I relate to that obsession or not, it's just it's so fun.
It really humanizes them.
There was a Weird Al song that came on the other day, and I was just thinking
about how he just took this.
He took his weirdness and really made something huge out of it that was never
really done to that extent before and made a whole career and legacy out of it.
(35:43):
Absolutely. Yeah. I mean, if you're a geek and you're a nerd,
like, let that fly, man. Like, you play Dungeons and Dragons.
Talk about that. Like, literally talk about that and make it relate.
Make it relate into what you're doing. Like, okay, cool.
Dungeons and Dragons. dragons why well you know i
used to play dungeons and dragons as a kid you know what so i'll use
me all you will use me as an example here everybody so i
(36:07):
know every time i probably said star wars about 3 000 times but honestly here's
how star wars ties in to me
now i was let's see star wars
came out in 1977 i was three years old when i saw star wars
and it just it was burned a hole
in my brain watching star wars i was blown away as a
little kid and then having the toys and all that that
(36:28):
stuff but what it really influenced me to
do because why did i want to become a filmmaker because i saw star wars
i wanted to create magic like that i wanted to make
other people feel the same way i felt now i didn't get anything close to doing
george lucas stuff but the things that put me on the path that lit that creative
spark in my life to like want to create for a living you know even at that like
(36:50):
i didn't know that at three but that that spark watching star Star Wars, being influenced,
buying the toys, creating my own fantasy world with all the...
That was something I wanted to do, and when...
The filmmaking bug hit me. It was like, wow, I can draw back to that point of
like watching Star Wars, the love for movies, the magical movies and wanting to do that.
(37:10):
And that's the reason why I do
what I do, because I wanted to create that magic for other people to see.
And now, you know, I can help other people like help them see their vision now,
like today, like I'm helping them make their magic. And so that's how I can draw that line.
And talking about those kinds of things and sharing those things is sort of
like your origin story, right?
(37:32):
Even that's a great, why do you do what you do? How did you get inspired to do what you do?
What was the thing that lit that fire in you to be like, I want to do this.
Like, this is like what burned a hole in my brain.
Those are the little origin stories that you can use that also set you apart
and like make you, you and become part of your personal brand.
People relate to that kind of thing. They really do. They really do.
(37:53):
And just because they don't always say it doesn't mean they aren't relating to it.
They're waiting for somebody else. But that's, you know, that's why we are who we are.
I love origin story.
Mine was related to Powerpuff Girls. That was what it needs to be an animator.
And that's a huge part of my branding. And yes, it is.
You don't really watch it much as a kid. People recognize it.
(38:16):
People know it and people could connect with it.
So i think that's so i love when people
talk about their words and stories so yeah but like i
like a lot of people if you follow me online and all
that like when you see the rocket growth agency stuff and you see a lot of things
i use a lightning bolt a lot of times in emojis and different things i create
and all that and why do i use lightning bolt well there's two reasons why when
(38:39):
i was a little kid the first record i ever got i ever purchased was kiss destroyer
and if you see how Now the S's are, they kind of have this like weird, like lightning bolt.
So kiss was always a band that was like, it was my first, like.
Other than Star Wars, it was Kiss. And second of all, then when I got into punk
and hardcore and I discovered the Bad Grains, you know, in that first record
(39:00):
with the lightning bolt striking, like the Capitol building, all that.
Like I was like, there's just everything about that.
So that's why there's lightning bolts in my logos and why I use lightning bolts,
because it's a part of like to me, that's that's rocket.
Like I love Kiss. I love punk and hardcore.
I like metal. Like, you know, that's a part of like what makes me uniquely me.
(39:21):
And that's why I use a lot of lightning bolts.
I say, let's rock and all that stuff, because, you know, I'm a dork like that.
So so but I just I just go with it. I lean into it.
And dorks love to hang out with other dorks.
That's it. We all gravitate towards each other. You know, we're all in the same club, the dork club.
I know, really. And it tends to click with creativity, creativity a lot.
(39:46):
Like, yeah, those will be those are nerds and geeks and stuff.
So, so, but then if anyone is listening and they aren't a weirdo,
maybe that could be your, your strange thing about you.
Right. It could be, I, you know, I mean, listen for every, for every weirdo,
there needs to be the, you know, in every comedy duo, right?
There's the, there's the comedy person and there's a straight man,
you know, and that's how it works.
(40:07):
That's how you get good comedy and being the straight, the straight person in
the comedy duo is actually the hardest one.
So it's, it's hard to make people laugh, but it's even harder to be the straight
man to like counterbalance the comedy. comedy, but every good comedy duo, that's how it works.
So it's okay. You could be just the straight person and that's your thing, right?
It could be, I, you know, I mean, listen for every, for every weirdo,
(40:30):
there needs to be the, you know, in every comedy duo, right?
There's the, there's the comedy person and there's a straight man,
you know, and that's how it works.
That's how you get good comedy and being the straight, the straight person in
the comedy duo is actually the hardest one.
So it's, it's hard to make people laugh, but it's even harder to be the straight
man to like counterbalance that the comedy but every good comedy deal that's
how it works so it's okay you could be just the straight person and that's your thing.
(40:56):
Yeah, I remember I had I had this boyfriend who was like this,
this total sports boy, like he was he wanted to get into sports photography.
And he was just like, not your typical artist. And we were on a tour of CalArts together.
Because I hung out there all the time. So I took him on a tour.
(41:16):
And he stuck out, stuck out so much like people were looking out like,
what the heck is this dude?
Dude right his jersey and this north this normie dude he's all normie and stuff.
So i mean if like that's your
thing that could you know take advantage of these these weird things about you
(41:39):
right just do it it's all good you know like it's the thing once again what
do you want people to remember about you at the end of the day when you leave
the room what is that thing like how do you want people to remember you by and
that's where you want to be obviously we We want everybody to have some kind of,
we want them to have a good impression of us. You know, we don't want that to be negative.
But, but I mean, if that's your thing, man, that's your thing.
(42:00):
Like, you know, talking, talking sports, right?
You make a lot of analogies, weave that into your branding, whether it's your
logo or the way you present yourselves or headshots or even,
you know, certain terms like use that.
Like if you're a sports fan, then that's fine. Then, then even weave that into
your content, you know, weave your love for sports into And that also then makes
(42:21):
you like uniquely you because people are like, oh, that's pretty cool.
Like, you know, he always brings up sports, but he always brings it back in.
And I always learn something from him. And, you know, when we're together,
like, I know I can talk to him about sports because he knows what I'm talking about.
Like, it's one of those things. Exactly.
And that's, that's how we connect on, on social media because that's,
(42:42):
that's what makes, at least for me, that's what someone stands out when I'm
like that random thing that someone else says.
And speaking of social media, so we're closing out, how can people find you?
How can people find information about your program that you have?
Because it sounds very, very useful.
Yeah. I appreciate that. Thanks. I mean, listen, I am pretty easy to find all
(43:03):
over the internet. So personal, you can totally hit me up on Instagram, Facebook, LinkedIn.
I'm just Chris Vaglio, and that's V as in Victor, A-G-L-I-O.
And if you want to take a look at what I offer as far as my coaching goes, it's ROCKIT.
So R-O-C-K-I-T, growthagency.com. I'm sure we'll have links in the notes and all that.
(43:28):
But if you go there, I have everything there, all my coaching packages.
I do business audits. I do sort of an Ask Me Anything session and also a mastermind group.
And as of this recording, the six-week boot camp is about to be launched in about a week or two.
So it's coming. If you're interested in it, I'll put you on the list. But it is coming.
(43:49):
It's coming. I'm a little behind on just getting the website up,
but it is coming very, very soon.
That sounds a lot cheaper than going to school and not learning about the most
important thing. Yeah, it's literally teaching you everything they didn't teach you in school.
It's six weeks of that. Like they taught you, you learned all the creative,
(44:10):
you learned the talent and the skill, great.
Now, how do you make money? How do you run a business?
That's what the six weeks is. We're gonna, that's a great way.
I'm gonna use that. So I'm stealing that from you. Basically everything you
didn't learn in school, I'm teaching you in six weeks.
I'm stealing that. See, creative minds, we're brainstorming here.
(44:31):
Well thank you so much for going
over all that taking the time for for
teaching us about branding and market ourselves have to stand out we will probably
have to do a part two sometime because i still have a long questions for you
but yeah no happy to do it happy to talk to you anytime happy to talk to anybody
(44:52):
listening to us anytime feel free to hit me up send me a dm we'd i'd love I'd love to talk.
And so thank you so much for having me on today. This was awesome.
So happy to have had this opportunity to chat with you. So thank you.
And thanks to all of you listening for joining Chris and I on this week's episode of the Success Palette.
(45:12):
For my social media links and some additional bonus episodes,
you can go to thesuccesspalette.com and please let's make it a successful week.
Hello, hello, everyone, you are listening to the success palette,
a place to discuss how creatives can succeed in every aspect of our lives.
I'm your host Soda and today I have Chris Vaglio here,
who is a branding expert and we are going to talk about branding specifically
(00:22):
specifically about how we could take these random quirks about ourselves that
might seem a little irrelevant,
or maybe something that we've shied away from in the past, and how we could
use these quirks to stand out as a creative entrepreneur and also humanize us a little bit. it.
(00:45):
So first of all, Chris, how have you been able to use your fun little quirks
to brand yourself with your business as a branding expert?
Yeah, great question. Thanks for asking. Thanks for having me on the show today.
Really, really excited to talk about this.
So the one thing that I discovered, and it was kind of by accident, to be honest with you.
(01:11):
So one of the things I discovered early on because
like anything i i didn't really have a business background
i kind of got into like filmmaking and then started a business
accidentally which is what i help other people do who
have accidentally started businesses and and kind of get
them to be where they need to be and running it like a business but early
on when i started going out there and networking and meeting
(01:31):
people there were things like i just didn't think i
should do which was you know talk about things that
i'm into like metal and star wars and
comic books and like those are things that like i love and
my background is in punk rock and hardcore and those are things i just
didn't talk about like i would cover up my tattoos and
things like that because i just didn't think it was like quote unquote the professional
(01:51):
thing to do but then i learned early
on like after doing that and kind of making any traction that like when i would
talk about these things especially things like star wars and metal and that
all of a sudden people would be like oh wow like i like star wars and then we
would talk about star wars and then before you know we're talking about my business
and the same thing with like metal,
(02:12):
like we'd be talking about like, you know, Metallica or like Iron Maiden.
And we'd be bits and over that.
And then all of a sudden it's like, Oh, and now we're talking business.
And that's sort of where like the light bulb went off in my head of like,
well, wait a second. Like.
Why don't I why am I like not talking about things why I'm not sharing these
pieces about me like these are things that are like important to me and like
pieces that make me who I am so if I start like just having dialogue or putting
(02:37):
that stuff out there or embracing more of like that as who I am like that's
the thing that actually sets me apart and makes me more memorable.
And that was it that was the light bulb and that was a moment of like let me
start doing more of that.
And that is where I've really built my career over 25 years now into it,
which seems really weird to say,
but 25 years of being a creative professional is really leaning into things
(03:01):
that make me who I am and not being afraid anymore to talk about those things
or share those things with people or bring those conversations up.
So that is where I would say is a good starting point is to sort of embrace
the you're weird or the things that make you uniquely you and put that stuff
out there because you never know like what sort of the icebreaker is or where
(03:23):
the common ground is with somebody until you actually say it.
And then finding that common ground with somebody is often the thing that leads
to a really productive conversation to where you want it to go.
I can absolutely relate to this. I know for me, I was very insecure secure about
my Instagram, which is where I mostly promote my podcast.
(03:43):
And I had some people not want to work with me because I use a lot of cartoons
and pink, sparkly cuteness and stuff.
And they wanted something more professional. And I tried making another Instagram
for my podcast that it looked more professional, and I hated it.
(04:05):
I was just not vibing with it. It didn't feel like me.
How do we find that balance between being our authentic self and showing off
those quirky things, but also being professional and not cutting off opportunities?
Yeah, great question there. And.
(04:25):
The answer to that is it's a little tricky because it's a very individualistic, right?
So I am going to put my business hat on here.
So we're going to talk about this from a perspective of being a professional
creative, a professional creator who gets paid to provide services for whatever client, right?
So understanding who your client is at the end of the day and who you want to
(04:49):
target, who you want to be working with, who your dream client is, does go a long way.
And what you want to do is you want to be memorable because what I,
and this is what it was in seven to me, but I mean, your personal brand is the
things people say about you when you leave the room, right?
What do you want people to say about you?
What kind of impression you want to make? What is that lasting feeling that
(05:12):
you want people to feel about you?
Whether it's like, oh my God, you know, I talked to them and the smile and he
lights up the room and I, I like the way he takes the time.
I like, you know, you just want to hear certain things, these positive bits.
And so it all comes down to at the end of the day, what do you want people to
remember you by when you leave the room?
And so when you are talking to someone you'd like to be doing business with
(05:32):
or trying to put yourself out there or attract the right people you're trying to do business with,
there is a blend of like being uniquely you and leaning into the things that
make you who you are, that make you stand out, which is why people like to work
with you in the first place, because this is what you bring to the table.
But you also have to bear in mind that you are running a business and you want
(05:53):
to also attract the right kind of client.
So you have to be aware of like what's important to them as the client,
like the person you want to be working with. What are their problems?
What are their pain points?
What are the things that are most important to them that you provide the solution for?
And knowing that and then interweaving like who you are into that,
(06:14):
I think is really important. So a lot of that also comes down to understanding
what your core values are as a person, as a human being, and also as a professional.
And they are very much in the same. But what are your core values?
You know, when I work with people, when I coach with them, we go through this
exercise of literally taking a piece of paper or opening up a Google Doc or
(06:34):
opening up your notes app and writing down the things that are important to you.
It could be family, positivity, creativity, whatever it is.
I mean, that's your core values as a person, right?
And so understanding that what your core values are and how you want to run
your business is that that's the things that then you use.
Run and live by right or anything that you
(06:57):
do and put out there goes against your goes sorry
not goes against but goes with your core values as individual
as a professional and that's then ultimately how you want to present yourself
and perceive yourself like for me as an example like i was talking about like
i'm in the star wars i'm in the comic books i have a punk and hardcore background
i love metal and so my brand is called like my business is called rock it growth
(07:20):
agency Not as a rocket ship, but rock, like rocket,
you know, because I want to lean into that.
Like, that's the thing that like when people see me, it's always like Chris rocket.
Like they see me and they do this to me and I'm like, that's fine.
And I like that because it makes it fun.
But they also know what I bring to the table as far as what I do is I'm a coach
and I help other creative professionals.
(07:41):
So I'm a little bit more memorable. I lean into the things that I like.
Everybody knows that Chris is a Star Wars guy. He's got the Star Wars sleeve.
Like people know that about me.
And that's enough. It's enough to stand out and they understand that that's
a new icebreaker and it's a common ground thing.
But at the same time, like when we're ready to talk business and they know what
I bring to the table, we're ready to talk business.
(08:03):
I completely agree. And speaking of business, I know that a lot of creatives, artists, writers,
musicians, they hate the idea of branding because they think of branding like
business and I'm a corporation. I don't want to be a corporation.
But in my mind, it's branding equals the way you present yourself,
(08:26):
even without any sort of business, just what people know you as.
What are some ways that we can kind of rethink this idea of branding ourselves
and not think just, oh, we're a corporation, but branding ourselves as an actual person? Yeah.
How do we make branding not suck so hard basically is kind of what,
(08:48):
you know, how I always look at it. And it's really interesting.
Right. And so one of the exercises I always recommend with people is because
I think what comes into it is take the word branding out of it.
And what I was saying before is
just like, what do you want people to feel like when you leave the room?
What do you want people to say about you? Like you take the words branding out
of it, take all the buzzwords out.
It's literally boils it down to that. what do you want people to think about
(09:09):
you after you leave the work room?
What do you want to remember you by? And so an exercise that I recommend with
people is a great way to do that is to understand like your strengths, right?
So literally pick five people who are super close to you and literally ask them
and it could be an email. They don't have to do it on the sponsor.
(09:30):
They're not looking at you. But I literally asked them like,
what do you think my best characteristic is or my best quality?
Ask them like i and tell them hey i'm really
looking to up my game i want to understand i'm looking to
put myself out there more whatever however you want to set it
up but this is why i need the feedback because
we need other people sometimes that's why you want to do with the people who
(09:51):
are close to you because you want them to give you that real honest assessment
like and it could be anything like you'd be like i like your smile i like the
way you make me feel i like the way you you speak slowly i like the way that
you take time to explain i mean it could be a a billion, billion things.
But the idea here is that you're going to learn something about yourself that
maybe you didn't know or you knew.
(10:14):
And in my case, too, like there were certain things that I found out when I
did this that I thought was a weakness, but actually was a strength.
And that's really interesting to learn. And by the way, we always want to thank
people for taking the time for doing things like that. So you're going to do the same back to them.
So you're going to say, hey, as a thank you, I'm going to let you know what
your best characteristic is or your best attribute is because everybody should know.
(10:35):
And so when we boil it down to that and understanding what that is.
That's then for us, like when we talk about building our own core values,
things like that, but also understanding what our strengths and weaknesses are
and leaning into those strengths that then positions you to say,
well, here's my personal brand or whatever you want to call it.
But I said, like, take all the wording out of it and just come at it as like,
(10:56):
hey, these are things that make me uniquely me.
And this is what people like about me. So I'm going to do more of that and I'm
going to put more of that out there.
And in turn, that's going to get more people to remember you and like want to be around you.
So and then that's when your brand becomes established because people know you
for that thing or those things, like whatever they are, you know,
(11:20):
because everybody's different.
Everybody's different. So everybody's got their their their thing that makes
them uniquely you. But that's what we're talking about here is leaning into
that and embracing that and saying, all right, this is me.
This is what people like about me. So I'm going to put that out there.
And that ultimately becomes your personal brand.
Now, we talk about other things like marks and logos and marketing,
but it all comes back to who you are and your core values as a person and the
(11:45):
things you believe in and your strengths, your characteristics,
those best characteristics or best attributes that you want to put out there.
So I've actually done this exercise in the
past and it's funny because everyone always
says the same things about me they all say oh soda
is so sweet is the number one thing or adorable or creative or artsy and I it
(12:11):
took a while for me to really embrace that because I wanted you know None of
them say I'm funny or I'm smart,
but I had to accept that, you know, trying to have my identifier be something
that's not actually me is not going to be natural.
(12:32):
So I finally had to embrace that.
And I know you have a boot camp coming up that's currently free, which is awesome.
I'm definitely planning on taking advantage of that.
What are some other fun exercises that you end up teaching in your course?
Because I know that you are going to go through some for us to do.
(12:55):
Yeah. So essentially, actually, what the boot camp is, is it's something I've
been working on for a little bit.
It's essentially it's a six week boot camp that really helps creative professionals
to build their business, right? It gives them all the different things that
they need and the components they need to take their business from A to Z to
get started out of the gate.
Because for some of us, like myself, you know, 25 years ago,
(13:17):
I considered myself an accidental business owner.
Like I went to school for filmmaking and I didn't intend to start a business.
I started a business and I'm using air quotes here because you guys can't see me.
I started a business with my best friend from college as a way as like,
well, if we make music videos and we make commercials, that'll lead to us like
(13:39):
getting our big film careers and blah, blah, blah.
You know, 19 year old, 20 year old me like that was the line of thinking.
And so, well, let's start a business.
And so we became accidental business owners.
And everything I learned, I learned by trial by fire, making a ton of mistakes,
getting better, all that. that.
So I put this six-week bootcamp together to help basically cut down on some
(14:02):
of the time, the learning curve, cut your learning curve down so that way you
can learn from my mistakes.
I can teach you the things I learned from that to help you get up and running
and get up on your feet and start to create a successful business.
So for instance, one of the things that we look at, and it's not even so much
of a branding thing, but one of the things I look at a lot when it comes to.
(14:22):
Is understanding like what your own self-worth is like many
creatives undervalue what they bring to the table or
they get stuck you know where i started when i opened my when i started doing
things at day one isn't this to say where i am now like a even a year later
you know the experience i learned the time and effort i've put i've put into
honing my craft to becoming a better professional because what i tell people
(14:46):
all the time and this is a great exercise so talking about exercise,
here's a good exercise is literally,
once again, take out a piece of paper, open up a Google sheet,
use your notes, but write down all the things that you bring to the table as a professional.
And it's not just if I'm a writer, copywriting, or I'm an artist or art,
or I'm a musician, I mean, but okay, those are given, that's that skill.
(15:11):
But what else do you bring to the table? Are you a strategist? Are you an innovator?
Are you a problem solver? Are you flexible.
Like think about all the things that you bring to the table when you're working
with somebody. And those are really important attributes.
And that's what helps you build up your self-worth as far as like, well, you know what?
I am more than just a copywriter. Like I actually do all of these X,
(15:33):
Y, Z things too on top of that.
And so understanding those types of things is then what ultimately helps you
build up your confidence and then justifies your self-worth when you're putting
yourself out there, which then leads to now pricing things out properly for
like, Like, well, what the heck do I even charge for this?
Like, I don't know. This client gave me a project and maybe I've been freelancing
(15:53):
out and I've been doing stuff at $50 an hour.
Well, you know what? $50 an hour, like maybe day one. Okay. But that's not how
it's going to scale you over time.
That's not exactly how you're going to make money. So understanding.
That as your self-worth goes up, your prices need to increase with that because
you're bringing a lot to the table. Your experience is valuable.
(16:14):
And make a list of all those things that make you so valuable to your clients, to the people you serve.
And that justifies making your prices. And then once you understand what you
should be properly charging, that's when you can do things like make packages
and make tiers and make value added package, all kinds of stuff.
It gives you you now a baseline to begin to build the business.
(16:35):
And by the way, I'm talking about this, and this isn't like you're building
a giant corporation of things.
This is like, hey, I could just be by myself, but at least now I know what I
should be charging, what I'm worth.
And it makes the decision-making process a lot easier.
And then going through and negotiating with clients, which is another thing
I talk a lot about is how to negotiate with clients. Now, how do we present our pricing?
(16:56):
Or how do we go through the icky words of sales process, which is something
I You know, I learned a lot.
I learned the hard way. I took classes on it. I really got better at it.
But it's understanding, too, like how that works and taking all like the gross
feelings of selling and all that out of it and just making it more of a conversation
and asking a lot of questions and providing a solution to the client.
(17:18):
At the end of the day, the sale part is really just the transaction.
That's the part where the client actually pays you money. Now, that's the sale.
Everything else before that is solving the problem. And those are the things
that we work on together. You know, that's a small part of like what we do during
the six weeks of boot camp.
And we talk about marketing, we talk about personal branding,
(17:38):
and we talk about how to actively do that, how to cultivate an audience,
you know, how to build your audience, how to nurture them, how to talk to them,
how to make sure you're providing content that's relevant to them.
Not what's important to you, but what's important to them.
Yeah, they don't teach you that in college, which is sad because it's literally
like the most important thing for a creative entrepreneur to know.
(18:00):
They don't teach you that in college.
That's literally like, hey, we're going to teach you like basically how to pass
the test to get your diploma.
After that, kicking you out the door, hey, good luck to you.
Have fun. You know, it's like, you're like, what am I supposed to do?
And also things have changed so much since we were in college.
Like this idea of being more independent as a creative rather than working for
(18:27):
a large company and you know now we have it's very easy to be a youtuber a tiktok or any other sort of,
self-made independent solopreneur what are some ways that we can stay consistent
with our branding despite all these changes in technology?
(18:49):
You know, now we have AI thing, all this stuff, and also changes in our life,
like, and just being consistent or is consistency even that important?
There's a lot of questions in there.
So let's talk with the, let's break, we'll break this down a little bit.
So let's tackle the consistency part of it.
(19:10):
So we hear this a lot. You hear a lot of experts come on. You gotta be consistent.
You gotta be consistent.
You gotta be consistent. And yes, there's definitely something to that,
but I just want to make a note here that that doesn't mean like I've got to
post every single day and I've got to send out an email newsletter like every single day.
The consistency there is coming up with something that works for you,
(19:31):
a right cadence that works for you, which you see results on,
and also consistency with how you present yourself. What is your messaging?
What is the obviously to like the product you create, the service you provide,
like consistency in that, like what's the quality control there?
You know, so consistency in that. But consistency to we'll talk about communication.
(19:52):
The marketing side is just making sure.
And this is why, once again, having core values is important because that weighs against it.
You want to make sure that your messaging, your communications is consistent
with your core values, which also is consistent with what your prospects and
what your clients are looking for, right?
(20:12):
And understanding and staying up on that is what are your clients looking for?
What is important to them? And always being on top of that. It's the same thing
like if you're a content creator in your audience.
We'll take YouTube, for instance, right? So you're on YouTube,
you're making videos, and all of a sudden now you realize that your audience
likes, I'm just going to say, I'll pick something.
(20:33):
They like when you talk about Marvel movies. I'm a content creator.
I talk about movies. I talk about film.
I talk about all kinds of things. But the thing that the audience really likes
when I talk about is when I talk about Marvel movies.
I get a lot of views. I get a lot of engagement.
Well, at that point, you got to say, well, this is what my audience likes.
So let me do more of that because I'm getting data from my audience and they're
(20:57):
telling me, hey, we like this kind of content.
We like how you present this. We're engaging with you.
Well, that's when you go, well, let me take that data and let me be smart about
it and say, let me make more content like that based on these topics and offshoots
and all that. And once again, you're testing.
But that's then where the consistency of that comes in. But same thing in your business.
(21:18):
Like if you're consistent in your message and your message is resonating with
who you want to be doing business with, then it's always like,
hey, just keep doing that because people are liking it. People are engaging with it.
Stay there with it. Stay in that way. You don't follow the money type of a thing.
Doesn't mean you can't do other things and put it in there, but don't be all
over the place. And then, and on top of that too, like posting wild things in
(21:42):
the sense of like, this isn't got anything to do with my brand or who I'm going after.
And, you know, this is where too, like you want to think about like who you're
going after, how you want to present yourself.
Like, you know, maybe you do have, I'm not always an advocate of it,
but maybe you do have two accounts, especially if you do have a business,
you do have a business account and you do have a personal account.
I mean, I have one for Rocket Growth Agency and at Rocket Growth Agency,
(22:05):
I post Rocket Growth Agency content there on my personal Instagram account.
It's a mix. It's a mix of things. It's because it's me. It's Chris Vaglia.
Like that's my account is what I do. I'm a podcaster.
I'm a business owner. I like metal and comic books and Star Wars.
So guess what you're going to see? You know, I have a family like guess what
(22:26):
you're going to see when you go to my Chris Vaglia's personal Instagram account.
But if you go to Rocket Growth Angels account, you're going to see content there
built from our target audience.
There's going to be things there that I'm targeting. And that messaging is consistent.
The brand look is consistent. The feel of that is consistent.
You know, that's when we talk about consistency, right? And on top.
So that's where you don't want to get so in the weeds with that,
(22:50):
but at the same time, like,
It's okay to experiment, but don't be so wild with it to the point where it's
like, what is this? Who is this even talking to?
You know, so consistency is important, but also don't be afraid to experiment,
I guess is the moral of that story.
What do you do when you consistency yourself in a corner and you're stuck doing
(23:12):
something that you no longer want to do or no longer feel reflects yourself? yourself?
And how do you pivot in those situations without basically destroying everything
and completely starting over?
Yeah, that's a really awesome question. And honestly, that's when you have to,
that's a kind of looking in the mirror type of a thing.
(23:33):
And what I mean by that is you have to look in and you have to go,
do I love what I'm currently doing? Or is it that I love more of this now?
And there's absolutely nothing wrong with making a pivot and saying,
let me do more of the things I, let me start doing more of the things I
love and stop doing the things I don't love like for instance
if i was doing a youtube channel
(23:53):
that was talking about marvel stuff and but
i don't want to talk about marvel stuff or i just want to do something different like
you could just say listen this is if it's not fun for you anymore then why bother
doing it right because we're also creators and we're creatives and and we want
to do things that are fun for us and like stimulate us and keep us going so
(24:13):
you have to have that hard discussion
with yourself Like I ran my video production company for 20 years,
Rocket Growth, Gray Sky Films.
Sorry, Gray Sky Films was the name of my video production agency.
And I sold it to my business partner after 20 years.
And the reason why I did that was because after 20 years of being a video producer
(24:34):
and directing and all that, I literally just got tired of doing it.
I said, I don't love this as much as I used to.
I loved everything I did. I love the work. I love the cloud. God, I loved it.
It was a hard decision to make, but it was the one, I was the right one for
me to say, I don't love this as much as I used to. And my passion for it isn't there anymore.
(24:57):
My passion is more in this, which is like, I actually, I want to help other
people grow their businesses.
That's where I'm at now. Like that's where I want to be.
And so for me, that was the right time to make that pivot and make that hard
decision to say, you know what?
I've accomplished everything I wanted to accomplish at this business.
And it just isn't, I don't have the love for it. I used to do anymore.
So now it's time to do something new.
(25:19):
And I made that hard decision, but I made it and I made the pivot.
And I said, now I'm doing this.
Now I'm going, I'm going to help other creative service-based businesses to
help them grow their business.
Like that's where my passion is now is to help them build their business.
So, and it was hard, but I did it because I needed to do it.
Yeah. That could be a really tough personal choice. It's like,
(25:41):
do you care more about expressing yourself exactly who you are,
or do you care more about making the best financial decision for your business?
I know some people really look down on those who focus on more on what helps
them financially rather than what's the most creatively fulfilling. fulfilling.
(26:05):
And I'd love to hear your thoughts on that, this idea of being a sellout or,
you know, is it just trying to be responsible?
Yeah. I mean, I gotta be, as I've gotten older and wiser,
the term sellout and believe me, this is coming from a guy who,
you know, came from the punk and hardcore scene or, you know,
I was a music snob and used to call anybody who signed to a music,
(26:26):
a music, a major label, like, Oh my God, it's such a sellout. But you know what?
That was like like, 22, 23-year-old version of me, and now here I am,
much older and wiser and more seasoned business, and there's nothing wrong with making money.
And I just want to tell everybody, I hope everybody's listening to this right
now, there's nothing wrong with making money and getting paid for what you love doing.
(26:48):
Make all the money in the world. Honestly, if you have the opportunity to make
all the money in the world or make all the money you need, make it.
Go for it. Like, you should.
You deserve it. Like, there's nothing wrong with that.
You know, the whole starving artist attitude is not a thing.
I know you might think it's a thing. It's not. It's not.
You could be true to your art and true to yourself and be authentically you,
(27:11):
but also make money. You absolutely can.
That is not selling out. Selling out would be compromising who you are and your
core values for the sake of making money.
Doing stuff you don't like and just doing it for the money.
So that's a selling out mentality in that way. And I think that's a fine line for people.
And that's a that's a that's a decision you have to personally make.
(27:33):
But like, that's a sellout to me is like going against something that's completely
against my core values as a person, as a professional, but just doing it because
I got paid for it. Like it's, that would leave maybe in a moment, but yeah, let me do it.
But I think it would leave a very sour taste in my mouth at the end of the day
of like, Oh, you know, I really shouldn't have done that.
Like that really wasn't like, that just wasn't me.
(27:54):
You know, I shouldn't have been doing that. I shouldn't be involved in that.
Like that wasn't, that's, I mean, I've walked away from projects before in the
past, uh, other film projects that I was offered money or, you know,
as a client and we just wasn't for us, it wasn't a fit, you know?
And you go back, you're like, did I make a mistake?
But you got to say, but that went against who I was and my values.
(28:15):
And I'm not doing that. That's not a project I want to be part of.
Or that's not where I want to use my service. That's not where my services are
best spent. It's not checking the boxes for me.
So it really is kind of an internal compass that you have to be with yourself.
But the whole concept of I'm selling out to do this.
If XYZ Corporation, let's just say, if Elon Musk called you and said,
(28:39):
hey, I'd like to hire you to design something for me, for one of my many companies,
and it checked all the boxes for you, and you're like, this is great,
the quality of product's there, all this stuff, and it checks your boxes for
you, then there's no reason why you shouldn't do it.
Now, if it doesn't, then you got to say, this isn't for me. Pass.
(29:00):
Like, sorry, does not check my boxes.
So that to me is more of being a sellout than just, you know,
taking a high paying job or getting a project that pays a lot.
Like, you know, like, why not?
Like, get paid for what you do. Get paid for what you love doing.
You should. You deserve it. You put the time and effort to get good. So make the money.
(29:23):
I absolutely agree. And I think a lot of it comes down to what you were saying
earlier about understanding your self-worth.
And a lot of us are very, very shy about ourselves.
And obviously, you shouldn't be expected to spill your deepest,
(29:44):
darkest secrets the way I tend to do.
But you it is important to kind
of come out of your shell a little bit do you have
any exercises that you're going to be going over in your boot camp about that
aspect of confidence and understanding that there is something special about
you to brand yeah i i definitely work with people on this and it is a very individual
(30:08):
individual let me say the word right individual individualistic.
Thank you. Thank you, Chris. English is hard sometimes for me.
It is a very individualistic approach because everybody's different, right?
So everybody's built a little bit different. Everybody has a different experience.
Everybody has something unique about them.
So it's always about like finding out with, with the person,
(30:29):
like what is the thing that, and it doesn't have to be crazy.
It doesn't have to be weird.
It's just that thing that you you love. Like, so for instance,
if you are, let's just say you're a copywriter, right? Let's just use this example.
And okay, you're a copywriter, but maybe you're really good at teaching.
(30:50):
You know, English, proper pronunciation, grammar, right? All those types of things.
And that's something you do, but like, I don't know. Well, that's something
that like, well, I've never seen that outwardly. I've never seen that publicly.
I've never seen that on, on like LinkedIn, you know, like those are the types
of things that it's like, oh, wait, wait a second.
Yeah. I really love doing that. And it relates to what I'm doing.
(31:14):
So why wouldn't I then start a little series on, you know, proper punctuation
of the day or proper grammar tip of the day, you know, or once a week I'm posting that.
And now all of a sudden it's like, Hey, I'm really excited to see that in my feed.
What I use that today. Like, wow.
I watched your video or I saw your tip, I read what you wrote and I actually,
oh my God, I used that character on my keyboard today.
(31:37):
I didn't even know that existed until I saw that. Now, you are now top of mind
with me and you just had a skill set,
something that just set you apart from all the other copywriters on my timeline
because you actually gave me something that I could use and that's something consistent.
So when we talk about things like, even things like that, that that's a way to stand out.
(31:58):
Like, what is it that you do that you really love doing that you can share with all of us?
Like, you know, artists video, like there's so many.
And even today with technology being so accessible and people being able to
do anything from their phone, this is a portable movie studio.
It's a portable studio in your pocket at all times where you can do anything
(32:19):
photo, video, audio, like as professionals, like.
In the industry, like those are quick things that you could really share that
then set you apart because a lot of people aren't taking the time to share those
and breaking them down to an everyday person when that's not their thing.
They just want to be able to like do something a little cooler on their phone
that they could post and feel really good about and show their friends and family.
(32:42):
But that's great because where did they learn it? They learned it from you.
And guess now who's top of mind? You are. Why?
Because you just changed your life in a small, in a small, very significant
way that made them happy.
And that's the things that I always look for.
And that's the things I work with people on. Like, let's look at those things.
Let's just deep dive into it, write it all down, all those different things
(33:03):
that you really love doing, the things that you've learned.
There's a lot of times like the byproducts of what you learned how to do,
the byproducts of how you create.
Those byproducts actually become very valuable things that can actually set
you apart in the industry.
You know the byproducts of doing right the
things that you may like say are like waste or garbage
(33:23):
or like i don't need those but those bits are actually like there's
some real treasure in there which is the the process of
creating the process of doing the work well those are great things that you
can reshare and put out there and like people would be like wow that's really
cool i didn't know that you know that's it's and those are the little bits like
it doesn't have to be like hey chris let's just talk about you know chris post
stuff about star wars like if you're not in storage you You don't have to post things like that.
(33:46):
But, you know, say for instance, like Soda, we were just talking about it,
like wrestling, you know, like that's a little bit too.
Like if you had a conversation about wrestling or did a wrestling inspired post,
like, hey, so I was watching Royal Rumble the other night and it actually really
inspired me to work on this project.
And so I was working on this project, but I was watching this and it actually
got me, got my juices going.
(34:07):
And this is why I got, I started at point A and got the point C,
like, this is how that that worked and like sharing that, like,
Oh, I like wrestling. Now you got my attention.
Oh, and that's cool. So do you like wrestling? Cool too.
So next time I see you, maybe we're going to have a conversation or maybe I'm
going to send you a quick in a comment.
It's going to be like, Oh, Royal rumble was sick last night. That was awesome.
(34:28):
Now we've connected and now we're out of a conversation, but we've never maybe even met before.
It's just, we, you were in my timeline or like we were acquaintances or something like that.
So it's all about connecting And those are like the little things that I'll
teach people to do is like how to connect those dots.
And it's a little bit of testing and and you start slow. Let's start slow.
Let's put these things out there. It's never an immediate effect.
(34:50):
It's all over time. It's all over time.
That's how it works. It's it's patience.
And we did talk about consistency. So it's consistency.
It takes the time to build these things because at the end of the day,
we're building relationships with people. You know, it's all about relationships.
I love when I find a writer or artist or musician that has some sort of quirky obsession.
(35:16):
Whether I relate to that obsession or not, it's just it's so fun.
It really humanizes them.
There was a Weird Al song that came on the other day, and I was just thinking
about how he just took this.
He took his weirdness and really made something huge out of it that was never
really done to that extent before and made a whole career and legacy out of it.
(35:43):
Absolutely. Yeah. I mean, if you're a geek and you're a nerd,
like, let that fly, man. Like, you play Dungeons and Dragons.
Talk about that. Like, literally talk about that and make it relate.
Make it relate into what you're doing. Like, okay, cool.
Dungeons and Dragons. dragons why well you know i
used to play dungeons and dragons as a kid you know what so i'll use
me all you will use me as an example here everybody so i
(36:07):
know every time i probably said star wars about 3 000 times but honestly here's
how star wars ties in to me
now i was let's see star wars
came out in 1977 i was three years old when i saw star wars
and it just it was burned a hole
in my brain watching star wars i was blown away as a
little kid and then having the toys and all that that
(36:28):
stuff but what it really influenced me to
do because why did i want to become a filmmaker because i saw star wars
i wanted to create magic like that i wanted to make
other people feel the same way i felt now i didn't get anything close to doing
george lucas stuff but the things that put me on the path that lit that creative
spark in my life to like want to create for a living you know even at that like
(36:50):
i didn't know that at three but that that spark watching star Star Wars, being influenced,
buying the toys, creating my own fantasy world with all the...
That was something I wanted to do, and when...
The filmmaking bug hit me. It was like, wow, I can draw back to that point of
like watching Star Wars, the love for movies, the magical movies and wanting to do that.
(37:10):
And that's the reason why I do
what I do, because I wanted to create that magic for other people to see.
And now, you know, I can help other people like help them see their vision now,
like today, like I'm helping them make their magic. And so that's how I can draw that line.
And talking about those kinds of things and sharing those things is sort of
like your origin story, right?
(37:32):
Even that's a great, why do you do what you do? How did you get inspired to do what you do?
What was the thing that lit that fire in you to be like, I want to do this.
Like, this is like what burned a hole in my brain.
Those are the little origin stories that you can use that also set you apart
and like make you, you and become part of your personal brand.
People relate to that kind of thing. They really do. They really do.
(37:53):
And just because they don't always say it doesn't mean they aren't relating to it.
They're waiting for somebody else. But that's, you know, that's why we are who we are.
I love origin story.
Mine was related to Powerpuff Girls. That was what it needs to be an animator.
And that's a huge part of my branding. And yes, it is.
You don't really watch it much as a kid. People recognize it.
(38:16):
People know it and people could connect with it.
So i think that's so i love when people
talk about their words and stories so yeah but like i
like a lot of people if you follow me online and all
that like when you see the rocket growth agency stuff and you see a lot of things
i use a lightning bolt a lot of times in emojis and different things i create
and all that and why do i use lightning bolt well there's two reasons why when
(38:39):
i was a little kid the first record i ever got i ever purchased was kiss destroyer
and if you see how Now the S's are, they kind of have this like weird, like lightning bolt.
So kiss was always a band that was like, it was my first, like.
Other than Star Wars, it was Kiss. And second of all, then when I got into punk
and hardcore and I discovered the Bad Grains, you know, in that first record
(39:00):
with the lightning bolt striking, like the Capitol building, all that.
Like I was like, there's just everything about that.
So that's why there's lightning bolts in my logos and why I use lightning bolts,
because it's a part of like to me, that's that's rocket.
Like I love Kiss. I love punk and hardcore.
I like metal. Like, you know, that's a part of like what makes me uniquely me.
(39:21):
And that's why I use a lot of lightning bolts.
I say, let's rock and all that stuff, because, you know, I'm a dork like that.
So so but I just I just go with it. I lean into it.
And dorks love to hang out with other dorks.
That's it. We all gravitate towards each other. You know, we're all in the same club, the dork club.
I know, really. And it tends to click with creativity, creativity a lot.
(39:46):
Like, yeah, those will be those are nerds and geeks and stuff.
So, so, but then if anyone is listening and they aren't a weirdo,
maybe that could be your, your strange thing about you.
Right. It could be, I, you know, I mean, listen for every, for every weirdo,
there needs to be the, you know, in every comedy duo, right?
There's the, there's the comedy person and there's a straight man,
you know, and that's how it works.
(40:07):
That's how you get good comedy and being the straight, the straight person in
the comedy duo is actually the hardest one.
So it's, it's hard to make people laugh, but it's even harder to be the straight
man to like counterbalance the comedy. comedy, but every good comedy duo, that's how it works.
So it's okay. You could be just the straight person and that's your thing, right?
It could be, I, you know, I mean, listen for every, for every weirdo,
(40:30):
there needs to be the, you know, in every comedy duo, right?
There's the, there's the comedy person and there's a straight man,
you know, and that's how it works.
That's how you get good comedy and being the straight, the straight person in
the comedy duo is actually the hardest one.
So it's, it's hard to make people laugh, but it's even harder to be the straight
man to like counterbalance that the comedy but every good comedy deal that's
how it works so it's okay you could be just the straight person and that's your thing.
(40:56):
Yeah, I remember I had I had this boyfriend who was like this,
this total sports boy, like he was he wanted to get into sports photography.
And he was just like, not your typical artist. And we were on a tour of CalArts together.
Because I hung out there all the time. So I took him on a tour.
(41:16):
And he stuck out, stuck out so much like people were looking out like,
what the heck is this dude?
Dude right his jersey and this north this normie dude he's all normie and stuff.
So i mean if like that's your
thing that could you know take advantage of these these weird things about you
(41:39):
right just do it it's all good you know like it's the thing once again what
do you want people to remember about you at the end of the day when you leave
the room what is that thing like how do you want people to remember you by and
that's where you want to be obviously we We want everybody to have some kind of,
we want them to have a good impression of us. You know, we don't want that to be negative.
But, but I mean, if that's your thing, man, that's your thing.
(42:00):
Like, you know, talking, talking sports, right?
You make a lot of analogies, weave that into your branding, whether it's your
logo or the way you present yourselves or headshots or even,
you know, certain terms like use that.
Like if you're a sports fan, then that's fine. Then, then even weave that into
your content, you know, weave your love for sports into And that also then makes
(42:21):
you like uniquely you because people are like, oh, that's pretty cool.
Like, you know, he always brings up sports, but he always brings it back in.
And I always learn something from him. And, you know, when we're together,
like, I know I can talk to him about sports because he knows what I'm talking about.
Like, it's one of those things. Exactly.
And that's, that's how we connect on, on social media because that's,
(42:42):
that's what makes, at least for me, that's what someone stands out when I'm
like that random thing that someone else says.
And speaking of social media, so we're closing out, how can people find you?
How can people find information about your program that you have?
Because it sounds very, very useful.
Yeah. I appreciate that. Thanks. I mean, listen, I am pretty easy to find all
(43:03):
over the internet. So personal, you can totally hit me up on Instagram, Facebook, LinkedIn.
I'm just Chris Vaglio, and that's V as in Victor, A-G-L-I-O.
And if you want to take a look at what I offer as far as my coaching goes, it's ROCKIT.
So R-O-C-K-I-T, growthagency.com. I'm sure we'll have links in the notes and all that.
(43:28):
But if you go there, I have everything there, all my coaching packages.
I do business audits. I do sort of an Ask Me Anything session and also a mastermind group.
And as of this recording, the six-week boot camp is about to be launched in about a week or two.
So it's coming. If you're interested in it, I'll put you on the list. But it is coming.
(43:49):
It's coming. I'm a little behind on just getting the website up,
but it is coming very, very soon.
That sounds a lot cheaper than going to school and not learning about the most
important thing. Yeah, it's literally teaching you everything they didn't teach you in school.
It's six weeks of that. Like they taught you, you learned all the creative,
(44:10):
you learned the talent and the skill, great.
Now, how do you make money? How do you run a business?
That's what the six weeks is. We're gonna, that's a great way.
I'm gonna use that. So I'm stealing that from you. Basically everything you
didn't learn in school, I'm teaching you in six weeks.
I'm stealing that. See, creative minds, we're brainstorming here.
(44:31):
Well thank you so much for going
over all that taking the time for for
teaching us about branding and market ourselves have to stand out we will probably
have to do a part two sometime because i still have a long questions for you
but yeah no happy to do it happy to talk to you anytime happy to talk to anybody
(44:52):
listening to us anytime feel free to hit me up send me a dm we'd i'd love I'd love to talk.
And so thank you so much for having me on today. This was awesome.
So happy to have had this opportunity to chat with you. So thank you.
And thanks to all of you listening for joining Chris and I on this week's episode of the Success Palette.
(45:12):
For my social media links and some additional bonus episodes,
you can go to thesuccesspalette.com and please let's make it a successful week.
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