February 16, 2022 • 26 mins
The great reshuffling. Reexamining our relationship to work. Employees quitting who don't feel valued. In his Building Corporate Soul: Powering Culture & Success with the Soul System Ralf Specht - an innovative corporate brand strategist known for his work with global companies such as Jaguar Land Rover, Coca Cola, General Motors, and Nestle - provides an approach to align value-creating employee behaviors with corporate strategy. In this podcast, Ralf joins David Gee to discuss:
•Key evidence that proves great culture drives success – and practical strategies to make it part of your organization
•The Soul System: The framework for building and maintaining a strong culture – one that leaders can immediately put into place
•Specific examples of how successful organizations build and grow a Corporate Soul – including AirBnB, LinkedIn and others
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