Brainfood Live On Air - Ep236 - 2023 Year in Review - Recruitment Advertising & Employer Branding

2023 Year in Review: Recruitment Advertising & Employer Branding   Part 2 of our 4 part series looking back at the year 2023. This time, focus is on Recruitment Advertising and Employer Branding. What the heck happened on these two domains this year?   - SEO / Changes on Google Jobs - Behavioural ad targeting / retargeting - Impact of Search Generative Experience - CPC vs CPA - State of Job Boards - State of Programmatic Advertising - Employer branding during recession / lay offs - Rise of candidate ghosting as recruiters get overwhelmed - Career site chatBots to deal with FAQ - Candidate portals....did this become a thing?   We're with Alex Chukovski, Founder (Crypto Careers), Robin Stander, VP Sales (Appcast), Josh Willows, Head of Programmatic Sales (Veritone), Jeff Dickey-Chasins, (The Job Board Doctor), Steve Ward, Head of Employer Branding Solutions, (Universum) & Vicki Saunders, Founder (EVP) & Charu Malhotra, Head of Global Talent Branding (PA Consulting)       Ep236 is sponsored by our buddies Poetry     "This is a blueprint for improving our talent acquisition maturity." TA Leader, Engineering   Poetry is a recruiter workspace including solutions for recruitment marketing, recruitment operations, recruiter learning and a launchpad for all the other tools you need to accomplish your daily tasks.   We enable recruiters to be better marketers through enhanced collaboration, genAI assistance and automatic recommendations. These are the days of brilliant content. Gone are the days of re-writing InMails, social media posts and email copy.   We save you considerable 'toggle tax' by providing so many solutions within the one app. Rapidly locate your job ad templates, competitor intelligence, interview policies and TikTok sourcing tools. Everything's in the one place.   Managers, this is for you too. Our workspace analysis and reporting tells you how the team are using the solutions and provides you with automatic coaching, recommendations and ROI.   Get started for free at www.poetryhr.com