In this episode, host Greg Shuey and guest Peter Tomassi delve into the realm of e-commerce SEO, emphasizing its significance amidst skepticism from brands focused heavily on paid platforms. Shuey counters the common misconception of SEO as ineffective by sharing his personal success in scaling a brand to seven figures through SEO and content, advocating for SEO as a powerful yet misunderstood digital marketing strategy. The discussion highlights the transformative impact of SEO, particularly in the wake of recent algorithm updates, setting the stage for an in-depth exploration of e-commerce SEO practices.
Peter Tomassi, from Saalt, shares insights on his journey in the digital marketing sphere, starting from the early days of search engines to his current role in e-commerce growth. The conversation shifts to practical SEO strategies, focusing on site navigation and hierarchy as critical for both user experience and search engine indexing. Tomassi emphasizes creating authentic and user-centric site navigation, leveraging SEO to enhance site discoverability and user engagement. Additionally, the importance of examining site search reports to refine navigation and meet user needs is underscored, highlighting SEO's role in optimizing e-commerce sites for both users and search engines.
The dialogue further explores the nuances of optimizing product and category pages for SEO, underscoring the necessity of rich content beyond mere product listings. Tomassi advises on the strategic use of content syndication, FAQs, and customer reviews to build credibility and drive search traffic. Moreover, the importance of link building through content syndication and the careful selection of syndication platforms are discussed, alongside strategies for measuring the effectiveness of syndicated content. The podcast wraps up with advanced SEO tactics, including leveraging FAQs sourced from various customer interactions and analytics to refine SEO efforts and enhance user engagement on e-commerce platforms, illustrating a comprehensive approach to e-commerce SEO.
Episode Links
- Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/
- Peter Tomassi LinkedIn: https://www.linkedin.com/in/tomassi/
- Saalt: https://saalt.com/
- Moz: https://moz.com/
- SEMRush: https://www.semrush.com/
- Ahrefs: https://ahrefs.com/
https://www.stryde.com/ecommerce-seo-advanced-seo-strategies-for-scaling-your-d2c-brand/
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
The Nikki Glaser Podcast
Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.