In this episode of the "7 Figures and Beyond" podcast, Greg speaks with Jean-Marx, a seasoned digital marketer and former senior director of marketing at Land's End. He is currently on the lookout for new opportunities, highlighting his extensive experience in the industry. The conversation begins with a discussion on the importance of first-party data, particularly focusing on effective strategies for email capture as a critical component of digital marketing in 2024. He emphasizes the need for ecommerce sites to prioritize their email capture pop-up windows to gather valuable customer data for segmentation and targeted marketing.
Jean-Marx shares his journey through the early days of the internet, where he started building web applications and eventually moved into ecommerce, working for prominent brands like Victoria's Secret and Burton Snowboards. His career also included stints during the dot-com boom and at JPMorgan Chase, where he contributed to innovative projects like mobile check deposits. Marks' diverse background illustrates a deep understanding of both the technical and marketing sides of ecommerce, offering listeners valuable insights into leveraging first-party data for business growth.
The conversation dives deeper into data-driven marketing strategies, discussing how businesses can enhance customer data collection and utilization. Marks stresses the importance of understanding customer behaviors through advanced segmentation and the use of comprehensive data analytics platforms like Klaviyo and HubSpot. He also touches on the potential impacts of upcoming privacy laws on marketing practices and the importance of adapting to these changes to maintain effective customer engagement. Throughout the podcast, Marks provides actionable advice for ecommerce marketers aiming to improve their data collection and segmentation efforts to boost customer lifetime value and drive sustained business growth.
Episode Links
- Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/
- Jean-Marx Mantilla LinkedIn: https://www.linkedin.com/in/jeanmarx/
- Looker Studio: https://lookerstudio.google.com/
https://www.stryde.com/how-to-better-capture-use-first-party-data-to-guide-your-d2c-strategy/
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