Improve Your Ecommerce Conversion Rates With High Performing Product Pages

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February 2, 2024 • 42 mins

In this episode, host Greg Shuey excitedly introduces changes to email deliverability requirements from Google and Yahoo, encouraging listeners to set up DMARC policies for their domains. Transitioning into the main topic, Greg welcomes guest Chris Dayley, founder of Smart CRO, a conversion rate optimization agency specializing in e-commerce. Chris shares his journey from focusing purely on increasing traffic through SEO to realizing the critical importance of conversion rate optimization (CRO) after discovering that increased traffic did not correspond to increased conversions.

Chris Dayley discusses the common pitfalls e-commerce sites face on their product pages, which are often the last stop before a customer's purchase decision. He emphasizes the frequent mistake of businesses relying too heavily on default website templates, such as those offered by Shopify, which may not align well with the brand or effectively convert visitors. Chris points out that many e-commerce businesses make assumptions based on competitor actions or widespread practices without testing whether those strategies serve their specific audience, often missing out on optimizing their own site's conversion potential.

The episode delves into the technicalities of optimizing e-commerce product pages, underscoring the need for A/B testing to challenge assumptions and find what truly works for a specific audience. Chris and Greg explore various strategies for improving product pages, including adjusting the layout and content based on extensive testing of what elements truly drive conversions. The discussion highlights that while many businesses copy successful competitors, bespoke strategies tailored through continuous testing yield the best results, underlining the importance of not just attracting traffic but converting visitors into customers effectively.

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