Scale Your D2C Brand By Taking Your Customer Data Collection To The Next Level

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February 16, 2024 • 36 mins

In this episode, host Greg Shuey talks with Steven Bell from KnoCommerce, a company specializing in customer data collection through post-purchase surveys. The conversation begins with Steven sharing his journey into the eCommerce world, which saw him leveraging his background in fitness accessories to secure a position at KnoCommerce by reaching out proactively through LinkedIn. This introductory discussion sets the stage for a deeper exploration of the extensive capabilities of KnoCommerce in helping brands understand their customers through detailed data collection.

Steven elaborates on the evolution and capabilities of KnoCommerce, explaining that while the company started with basic post-purchase surveys, it now offers comprehensive tools for gathering detailed customer insights across various platforms. He highlights the transition from simple attribution queries to deeper questions about customer preferences and behaviors, illustrating how KnoCommerce personalizes the data collection process to generate valuable insights. This transition is crucial for brands looking to deepen their understanding of customer interactions and refine their marketing strategies based on robust qualitative data.

The podcast delves into the strategies for leveraging customer data effectively. Steven discusses how brands of all sizes can benefit from KnoCommerce's tools, from small startups to large enterprises, and how the data collected can influence various aspects of business strategy including product development, customer relationship management, and targeted marketing. The conversation underscores the importance of continuous data collection and adaptation to maintain relevance and responsiveness in an ever-evolving market. As the discussion wraps up, Steven emphasizes the potential of advanced data collection methods to revolutionize customer understanding and brand development.

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