Scaling Your Ecommerce Brand By Fishing In Ponds & Meeting Your Customers Where They Spend Time Online

In this episode, Greg Shuey and Laurel Teuscher delve into strategies for identifying and engaging with potential e-commerce customers online. Laurel, the VP of services at Stride and an e-commerce expert, emphasizes the importance of understanding where your ideal customers spend their time on the internet. She advocates for using tools like post-purchase surveys to get a sense of where customers are coming from, which helps in tailoring marketing efforts to more lucrative platforms and communities.

The discussion highlights the concept of "fishing in ponds," which involves targeting specific online communities or platforms where high-value customers are likely to be found. This targeted approach is contrasted with broader strategies like mass advertising on platforms like Meta, which may not yield as precisely targeted or valuable customers. They discuss utilizing various tools for audience research, such as Google Analytics and Spark Toro, to discover where potential customers engage with content related to your products.

Finally, they discuss the importance of organic engagement and creating content that genuinely adds value to potential customers without coming off as salesy. Laurel points out the benefits of interacting in forums, commenting on blogs, and even participating in podcasts to build relationships and credibility within targeted communities. This organic engagement helps in laying the groundwork for more effective and less intrusive advertising strategies that resonate better with potential customers, fostering a more sustainable growth path for e-commerce brands.

Episode Links

• Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/
• Laure Teuscher LinkedIn: https://www.linkedin.com/in/laureltoosure/
• Knocommerce: https://knocommerce.com/
• Spark Toro: https://sparktoro.com/

https://www.stryde.com/fishing-in-ponds-meeting-your-customers-where-they-spend-time-online/